Choosing a Brand Name Through Implicit Insight
Naming a brand is harder than it looks. A London-based branding agency was restructuring and needed a new name, one that could carry real meaning across six brand values and
March 27, 2026
WAPS
WAPS is a Word Associtations Production Software.
The way we define which attributes to use in an implicit test is through (a) looking through our huge database of attributes, (b) discussions with the client and (c) by searching for relevant sites on the internet and applying our WAPS tool.
This can take one or more website addresses and crawl through counting the words used on the site. It can also search subdirectories of the website or analyse text pasted into the textbox. The output is a frequency table and a word cloud (the frequency is represented by size of the word).
Great things can happen in a split-second
Fill out an enquiry form and start to see what we can do for your brand.
Alternatively, please email Geraldine Trufil at info@splitsecondresearch.co.uk
or call: +44 (0) seven eight seven 8 four double five 9 double four
Start A Conversation
Complete an enquiry form to arrange a meeting with us:
Our blog
Testing Customer Response to a CSR Initiative at a Fast Food Chain
A leading fast-food chain was planning to launch a new CSR initiative and had developed a nationwide communications campaign across 450+ UK outlets, including menus, banners, and table cards. The board was fully supportive, the initiative seemed like a natural fit for
March 18, 2026
Tagline Testing for a Bank in Singapore
OCBC wanted to show its customers, and potential customers, that it really understands their needs. The task was to develop a
March 16, 2026