What makes product packaging design unsuccessful? Successful packaging captures the interest and attention of consumers and drives sales. It is iconic, easily recognisable and immediately sums up a brands’ identity. However, sometimes brands can miss the mark. Unsuccessful packaging design fails to communicate its contents, or its brand values and attributes. Often, unsuccessful product packaging …
What makes packaging design successful? Creating an incredible product is only part of what makes it successful – its packaging must be incredible too. Successful packaging captures the interest and attention of consumers by standing out from the crowd. Packaging should show off your product and appeal specifically to your target audience, resonating with their …
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