Implicit Case Study : Which visual assets drive sales of bottled water?
implicit market research
Gemma Calvert, Professor of Neuromarketing, was invited on to the podcast series by Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco, at BI Norwegian Business School, about topics related to customer experience (CX) management. Professor Gemma Calvert is Co-founder of Split Second Research, a Neuromarketing company in the UK, specialising in implicit system 1 market research . In this episode, …
The IMPRESS platform is used for implicit research in creating implicit reaction time tests in market research and for other research areas too, such as voting preferences, and social attitudes like racial bias, gender bias, and so on. Online, objective and cost-effective, implicit tests capture immediate, and intuitive responses to brands, packaging, product claims, advertising evaluation, brand tracking, brand positioning, new product development, and a vast array of other marketing related outputs.