What Makes Connoisseur Suite The Best Market Research Solution?
Save time, reduce costs, and take control of your market research. With Connoisseur Suite, you can bypass the need for costly agencies and generate powerful, data-driven insights easily and efficiently.
Connoisseur Suite sets itself apart by integrating neuro-cognitive research techniques directly into the platform. It doesn’t just rely on what consumers say but digs deeper into how they feel, capturing emotional and intuitive responses through implicit association tests and response latency measurements. This approach provides more accurate insights that traditional market research tools miss.
Additionally:
- All-in-One Functionality: It consolidates data collection, cleaning, and analysis in one platform, eliminating the need for multiple subscriptions.
- Speed and Efficiency: One of the fastest solutions in the industry, the system drastically reduces survey creation and analysis time.
- No Expertise Needed: With user-friendly features, it allows project managers to set up complex surveys easily, saving costs on hiring specialist consultants or agencies.
- Cost-Effective Insights: It offers access to advanced research techniques like implicit association testing and affective priming, which are usually only available through expensive, specialised agencies.
What is Connoisseur Suite Used For?
- Brand Positioning: Assess consumer perceptions of your brand and identify emotional drivers.
- Ad and Product Testing: Analyse the effectiveness of advertisements, packaging, or new product concepts using implicit and explicit feedback.
- Market Segmentation: Create customer personas through built-in cluster analysis tools.
- Streamlined Survey Creation: Develop complex surveys quickly with FLUENT™ and EXPRESS™.
- Competitive Analysis: Use IMPRESS to compare consumer feelings about your brand versus competitors.
- Shelf Findability and Visual Impact: Optimise packaging and branding with IMPRINT and IMPACT platforms.
With intuitive tools and no prior expertise required, Connoisseur Suite empowers businesses to gain actionable insights and a competitive edge, all while saving time and resources.
8 Market Research Tools, All in One Seamless Platform
Connoisseur Suite comprises several innovative platforms, each designed for specific research needs:
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FLUENT™:
- Controls survey flow, managing complex branching logic without the need for coding.
- Integrates with recruitment panels to streamline respondent targeting and tracking.
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IMPULSE:
- A tool designed to test impulse purchases by simulating real-time purchase scenarios and capturing quick decision-making processes.
- Ideal for identifying the elements of your product or campaign that trigger spontaneous consumer action.
IMPRESS:
- Employs affective priming to uncover subconscious consumer attitudes, providing an objective measure of emotional responses to brands or concepts.
- EXPRESS™:
- Traditional survey platform with advanced features like skip logic, item piping, and demographic measurement.
- Offers intuitive data visualization and export options.
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FAST (Fast Attribute Selection Test):
- Measures consumers’ immediate reactions to attributes, capturing the strength of their feelings through response latency.
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ACT (Attribute Choice Test):
- Analyzes associations between brands and attributes based on both choice and reaction time, ideal for understanding consumer perceptions of products, taglines, or designs.
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IMPRINT:
- Evaluates how easily products can be found on shelves, translating search times into real-world insights.
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IMPACT:
- Assesses the visual salience of designs, measuring what grabs consumer attention and which elements are most impactful.
The Background
Connoisseur Suite is one of the fastest and most effective online market research solutions in the industry. The market research platform was developed by a team of psychologists and neuroscientists with over 20 years of experience. Connoisseur Suite was built by Split Second Research, and has been refined over a decade to become a comprehensive powerhouse for designing, conducting, and analysing market research.
Connoisseur Suite combines academic rigour with technological innovation, enabling users to create professional-grade surveys and leverage advanced research techniques without requiring extensive expertise.
“When our company first started, we created online surveys in a bespoke manner. For new clients, we began to adapt existing surveys, until we realised that creating our own set of platforms would enable us to build our surveys much faster than having to bespoke every time.”
Revolutionise the way you understand your audience. Get in touch to start your subscription and transform your research process!
