November 9, 2023
Charlotte Fulcher
Exhibiting at Hereford and Worcestershire Chamber of Commerce Business Expo

Our Split Second Research team had a fantastic time exhibiting at Herefordshire & Worcestershire Chamber of Commerce Business Expo earlier this month.

At the expo, we had the pleasure of getting to know other brilliant businesses and exhibitors and made some fantastic connections.

Our exhibit showcased our latest wearable EEG brainwave-testing headset that we used for our Lyle’s Golden Syrup taste study “Turning Breakfast Sounds into Music”  see article.

Our EEG headset is one of our incredible Biometric testing tools which can measure brain activity, helping us deeper understand how something is truly perceived by consumers.

Learn more about our Biometrics testing
methods and tools here.

We look forward to the next chance to exhibit!

Our blog

Explaining the Brand Gap

There’s a gap in most markets that doesn’t show up in product specs or competitive audits. It lives in the consumer’s mind, and it is the space between what people are looking for from a brand and what they actually perceive the brands around them to deliver.
That gap is called a brand gap, and finding it is

Read More
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