Our research for ITV revealed how positive younger viewers (Bright Young Things) are to adverts on view-on-demand TV. Ads were perceived as trusted, relevant, and high quality.
Download the pdf from itvmedia.co.uk
https://www.itvmedia.co.uk/index.php/download_file/force/5499/6527/
Dr Eamon Fulcher
Featured picture by Jens Kreuter @jenskreuter
Latest Posts
Join Our Newsletter
Subscribe to our email newsletter to keep up to date with our latest insights, news, and findings on market research, implicit testing and our occasional psychological ‘neuro-nuggets’ of wisdom.
Our blog
The Three Pain Points of Commissioning Market Research
When people answer survey questions, their responses are influenced by many factors: social desirability, rationalisation, or simply the difficulty of articulating instinctive reactions. As a
Explaining the Brand Gap
There’s a gap in most markets that doesn’t show up in product specs or competitive audits. It lives in the consumer’s mind, and it is the space between what people are looking for from a brand and what they actually perceive the brands around them to deliver.
That gap is called a brand gap, and finding it is
Split Second Research x On-Target Marketing Solutions
We are pleased to announce a strategic partnership between Split Second Research (UK) and On-Target Marketing Solutions for Asia-Pacific.
Dr. Salim Khubchandani, who leads On-Target Marketing Solutions
