What if your decisions to buy something are actually strongly influenced by unconscious biases? Our neuromarketing director Prof Gemma Calvert joins the Money FM studio to tell you more!
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Many of our clients have built up a rich body of research over time. A common question we hear is how to get more value
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If you’re a brand manager, you may plan carefully, but a lot of how you work day to day probably comes down to habit and
When it comes to research, is everyone biased?
Well yes, as a matter of fact, everyone is There’s no shame in it. We’re all biased in some way or another, although understandably we’d
