Publications

• Fulcher, E.P. & Calvert, G.A.(2020). The Future of Promotions in Retail. Yearbook of the Neuromarketing Science & Business Association, Volume 2020, 52-53.
• Calvert, G.A., Pathak, A. & Fulcher, E.P. (2020). Neuro-designing brand names for success. Yearbook of the Neuromarketing Science & Business Association, Volume 2020, 54-55.
• Fulcher, E.P. (2020). Neurons with attitude: Machine learning meets implicit response testing. Insights Magazine. Publisher: NMSBA (Neuromarketing Science & Business Association).
• Calvert, G.A., Pathak, A., Ching, L.E.A., Trufil, G., & Fulcher E.P.  (2019). Providing Excellent Consumer Service Is Therapeutic: Insights from an Implicit Association Neuromarketing Study. Behavioural Sciences, 9 (10). Available online:  https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6826515/
• Fulcher, E.P., Trufil, G. & Calvert, G.A. (2020). IMPULSE Moment-to-moment test: An implicit measure of affective responses to televised or digital advertisements. Behavioural Sciences, Volume 10(4). Available online: https://www.mdpi.com/2076-328X/10/4/73.
• Fulcher, E.P. & Calvert, G.C. (2018). Neuropricing and the effect of in-store offers on brand values. Yearbook of the Neuromarketing Science & Business Association, Volume 2018, 46-47.
• Fulcher, E.P. & Calvert, G.C. (2017). IMPACT: Moment-by-moment detection of emotional responses to audiovisual content. Yearbook of the Neuromarketing Science & Business Association, Volume 2017, 58-59.
• Fulcher, E.P. & Trufil, G. (2016). Neurosense and Packaging: Understanding Consumer Evaluations using Implicit Technology. In P. Burgess (Ed). Integrating the Packaging and Product Experience in Food and Beverages.
• Fulcher, E.P. (2015). Neuromarketing. Spa Business Magazine, 2, p65.
• Calvert, G.A., Fulcher, E.P., Fulcher, G., Foster, P & Rose, H. (2013). Using implicit methods to develop an objective measure of media brand engagement. International Journal of Market Research, 56, 15-32.
• Musselwhite, C.B.A., Avineri, E., Susilo, Y.O. and Fulcher, E.P. (2010). Understanding public attitudes to road safety. Road Safety Research Report, 111. Department for Transport.
• ​​Musselwhite, C., Avineri, E., Fulcher, E.P., Goodwin, P. and Susilo, Y. (2010) Public attitudes to road user safety: A review of the literature 2000-2009. In: Universities Transport Studies Group Conference, University of Plymouth, UK, January 2010.
• Musselwhite, C., Avineri, E., Fulcher, E.P., Goodwin, P. and Susilo, Y. (2009) Understanding the public attitudes to road safety. A review of the literature 2000-2009. In: 19th Behavioural Studies Seminar, Horsley Park, East Horsley, Leatherhead , April 2009.Fulcher, EP, Mathews A, & Hammerl M. (2008). Rapid acquisition of emotional information and attentional bias in anxious children. Journal of Behaviour Therapy and Experimental Psychiatry, 39, 321-39.
• Hammerl, M., & Fulcher, E.P. (2005) Reactance in affective-evaluative learning: Outside of conscious control? Cognition & Emotion, 19, 197-216.
• Fulcher, E. P. (2002) The allocation of attention to stimuli imbued with valence through evaluative learning. Proceedings of the Experimental Psychology Conference 2002, Leuvan, Belgium.
• Fulcher, E. P. & Hammerl, M. (2001a) When all is revealed: A dissociation between evaluative learning and contingency awareness. Consciousness and Cognition, 10, 524-549. (ISBN 1053-8100/01).
• Fulcher, E. P. & Hammerl, M. (2001b) When all is considered: Evaluative learning does not require contingency awareness. Consciousness and Cognition, 10, 567-573. (ISBN 1053-8100/01).
• Fulcher, E. P. (2001) Neurons with attitude: A connectionist account of evaluative learning. In S. Moore & M. Oaksford (Eds.) Emotional Cognition: From Brain to Behaviour. Amsterdam: John Benjamin Publishing.
• Fulcher, E. P., Mathews, A., Mackintosh, B., & Law, S. (2001) Evaluative Learning and the Allocation of Attention to Emotional Stimuli. Cognitive Therapy and Research, 25 (3), 261-280. (ISSN 0147 5916).
• Fulcher, E. P. & Law, S. (1998) The construction of evaluative maps during emotional information processing: evaluative conditioning, attention and anxiety. International Journal of Psychophysiology, 30 (1-2), 207-208. (ISSN 0167 8760).
• Mathews, A., Mackintosh, B., & Fulcher, E.P. (1997). Cognitive biases in anxiety and attention to threat. Trends in Cognitive Sciences, 1 (9), pp. 340–345. (ISBN 1364 6613/97).
• Fulcher, E. P. & Cocks, R. C. (1997) Dissociative storage systems in human evaluative conditioning. Behaviour Research & Therapy, 35 (1), 1-10. (ISBN 0005 7967/97).

Books and book chapters

• Fulcher, E. P. (2005). A Guide to Coursework in Psychology. Brighton & Hove: Psychology Press.
• Fulcher, E. P. (2003). Cognitive Psychology. Crucial Study Guide Series. Exeter: Learning Matters.
• Humphreys, P., Cocks, R., Crampton, C., Fulcher, E., Mahoney, B., & Ward, S. (2001) Exam Revision Notes: AS/A-Level AQA (A) Psychology. Deddington: Philip Allen Updates. (ISBN 0-86003-431-3).