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Our blog
Testing Customer Response to a CSR Initiative at a Fast Food Chain
A leading fast-food chain was planning to launch a new CSR initiative and had developed a nationwide communications campaign across 450+ UK outlets, including menus, banners, and table cards. The board was fully supportive, the initiative seemed like a natural fit for
March 18, 2026
Tagline Testing for a Bank in Singapore
OCBC wanted to show its customers, and potential customers, that it really understands their needs. The task was to develop a
March 16, 2026
Strengthening Brand Identity Through Scent and Visuals
When a fragrance design company was commissioned to develop a new scent for a fabric conditioner, the brief quickly expanded beyond the fragrance itself.
The client wanted to refine the formula and refresh the imagery used in
March 13, 2026