AI-assisted predictive modelling at Split Second Research
Many of our clients have built up a rich body of research over time. A common question we hear is how to get more value
February 16, 2026
WAPS
WAPS is a Word Associtations Production Software.
The way we define which attributes to use in an implicit test is through (a) looking through our huge database of attributes, (b) discussions with the client and (c) by searching for relevant sites on the internet and applying our WAPS tool.
This can take one or more website addresses and crawl through counting the words used on the site. It can also search subdirectories of the website or analyse text pasted into the textbox. The output is a frequency table and a word cloud (the frequency is represented by size of the word).
Great things can happen in a split-second
Fill out an enquiry form and start to see what we can do for your brand.
Alternatively, please email Geraldine Trufil at info@splitsecondresearch.co.uk
or call: +44 (0) seven eight seven 8 four double five 9 double four
Start A Conversation
Complete an enquiry form to arrange a meeting with us:
Our blog
Building premium perception for a Western beer brand in China
In China’s beer market, two important features shape premium positioning: local expectations and brand heritage. The client wanted to understand how their Western beer brand was being perceived in the
February 13, 2026
The Sound of Lyle’s Golden Syrup
Lyle’s Golden Syrup has always had a taste that people struggle to put into words. It’s familiar and comforting, but hard to describe. So instead of asking people to explain it, we let their brains do the talking.
February 4, 2026