AI-assisted predictive modelling at Split Second Research
Many of our clients have built up a rich body of research over time. A common question we hear is how to get more value
February 16, 2026
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Our blog
Building premium perception for a Western beer brand in China
In China’s beer market, two important features shape premium positioning: local expectations and brand heritage. The client wanted to understand how their Western beer brand was being perceived in the
February 13, 2026
The Sound of Lyle’s Golden Syrup
Lyle’s Golden Syrup has always had a taste that people struggle to put into words. It’s familiar and comforting, but hard to describe. So instead of asking people to explain it, we let their brains do the talking.
February 4, 2026