In Control First: How Implicit Research Mapped a Convenience Store’s Competitive Landscape
Convenience store markets in dense Asian retail environments are among the most competitive in the region: a small
July 28, 2026
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Our blog
The Free Sample Trap: Why On-the-Spot Feedback Tells You What People Think You Want to Hear
Six years ago we created a comic strip about a couple trying a free product sample at a shopping centre. At the
July 20, 2026
Your Customers Know More Than They Can Tell You
Every year, thousands of new products launch on the back of research that said they would succeed. Concept tests came back positive. Focus groups nodded along. Survey respondents said,
July 16, 2026