You think ads don’t work on you. That’s exactly the problem.
75% of people asked to rate an ad, claim advertising doesn’t affect them.
So what exactly are they rating? And why are we
June 2, 2026
Survey Demo
You just took a survey, and either you just previewed a question, tested a survey, or you were disqualified.
Don’t panic! If this was real survey, you would be taken to the client’s or panel provider’s website.
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Our blog
Predicting audience demand for European football: Insights for a Scandinavian TV channel
A Scandinavian TV channel was looking at acquiring broadcast rights across several European football leagues and needed to know which ones were actually worth pursuing. Question was: which leagues would pull viewers, and how should each be marketed to make the most of that audience?
Popularity rankings could only take them so far. What they really needed was
May 25, 2026
CERTAMENTE Milan: The Queen’s Reading Room Study on an International Stage
Back in October 2025, our CEO and Co-Founder Dr. Eamon Fulcher spoke at CERTAMENTE, the Italian neuromarketing conference that’s become one of the more respected fixtures in the international calendar. It draws researchers, industry leaders, and behavioural scientists from
May 21, 2026