The Truth Gap. The space between what people say and what they do. Deeplight: objective neuromarketing from Split Second Research.
Close the truth gap with objective neuromarketing in your hands
Close the truth gap.
The work was run through Deeplight and the implicit read told a different story: a split-second reaction, a warm pull toward a simpler promise.
One new edit that matched the feeling people couldn’t articulate.
The market moved. Media waste shrank, brand lift climbed, and the team stopped debating opinions. They started closing gaps. That’s the story: find the truth, act on it, impact follows.
Deeplight.
Built on a decade of neuromarketing science.
- The consultancy
- The platform
- The intelligence
- The proof
For over a decade Split Second Research, a pioneering behavioural research consultancy, has created implicit-driven processes and methodologies that close the truth gap for global brands.
Developed by Split Second Research, Deeplight provides the same robust methodologies faster, more accurately and more bias-free. Deeplight is a centralised AI-powered research platform where clients can run surveys, implicit response latency tests, store datasets, manage teams, analyse data and generate charts and integrate with panels.
An AI copilot is built into every step of the journey — it drafts questions, configures the right question types and checks your skip-logic before fieldwork, so robust studies come together in minutes instead of days.
Deeplight gives you direct access to the same platform behind studies for Coca-Cola, Johnson & Johnson, The Female Lead, and leading global brands, closing the gap between claimed response and actual human truth.
The Truth Gap.
Trusted by global brands