Are your consumers really telling you the truth …or just what they think you want to hear?

In a new piece for Performance Marketing World, our CEO Dr. Eamon Fulcher explores the “Truth Gap” in market research.

He explains how rapid, split-second responses can uncover deeper, more honest consumer insights than traditional methods.

It’s a quick but essential read for anyone in marketing, strategy, or consumer research.

👉 Read the full article – Tackling the elephant in the room: The truth gap in market research 

[Please note: registration is required to view the article on Performance Marketing World.]

Thanks to Elizabeth Laidler at Encore Communications Ltd and BetaDen for their fantastic support!