<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>neuroscience Archives - Split Second Research</title>
	<atom:link href="https://splitsecondresearch.co.uk/tag/neuroscience/feed/" rel="self" type="application/rss+xml" />
	<link>https://splitsecondresearch.co.uk/tag/neuroscience/</link>
	<description>UK neuromarketing research agency using Implicit Association Testing to uncover the emotional drivers of consumer choice. Trusted by Coca-Cola, Heinz, Danone and more.</description>
	<lastBuildDate>Mon, 13 Apr 2026 05:19:14 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=7.0</generator>

<image>
	<url>https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/cropped-cropped-SSR_logo2-1-32x32.png</url>
	<title>neuroscience Archives - Split Second Research</title>
	<link>https://splitsecondresearch.co.uk/tag/neuroscience/</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Split Second Research &#124; 10 Years of Innovation</title>
		<link>https://splitsecondresearch.co.uk/2025/02/24/10-years/</link>
		
		<dc:creator><![CDATA[Don]]></dc:creator>
		<pubDate>Mon, 24 Feb 2025 05:51:41 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[10YearsOfInnovation]]></category>
		<category><![CDATA[BetaDen]]></category>
		<category><![CDATA[ConnoisseurSuite]]></category>
		<category><![CDATA[DemocratisingResearch]]></category>
		<category><![CDATA[GrowingTeam]]></category>
		<category><![CDATA[implicit research]]></category>
		<category><![CDATA[ISO27001]]></category>
		<category><![CDATA[JellibeanBeta]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[neuromarketing]]></category>
		<category><![CDATA[neuroscience]]></category>
		<category><![CDATA[quant research]]></category>
		<category><![CDATA[SplitSecondResearch]]></category>
		<category><![CDATA[TechAwardsUK]]></category>
		<category><![CDATA[WomenInTech]]></category>
		<guid isPermaLink="false">https://splitsecondresearch.co.uk/?p=7707</guid>

					<description><![CDATA[<p>Split Second Research Turns 10! 🎉 A decade of innovation, resilience, and groundbreaking achievements! As we celebrate our 10th anniversary, we’re proud to share some of our biggest milestones in the last 12 months: Jellibean Our creative industry app is now available as a beta app – a game-changer for ideation, collaboration, and research. Thanks &#8230;</p>
<p class="read-more"> <a class="" href="https://splitsecondresearch.co.uk/2025/02/24/10-years/"> <span class="screen-reader-text">Split Second Research &#124; 10 Years of Innovation</span> Read More &#187;</a></p>
<p>The post <a href="https://splitsecondresearch.co.uk/2025/02/24/10-years/">Split Second Research | 10 Years of Innovation</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="7707" class="elementor elementor-7707" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-5d5abace elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="5d5abace" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b1ea6e4" data-id="3b1ea6e4" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-53ff7b77 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="53ff7b77" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9be904b" data-id="9be904b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap">
							</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-65eafc44" data-id="65eafc44" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap">
							</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-313926f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="313926f0" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-49fa9de9" data-id="49fa9de9" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6a02562 elementor-widget elementor-widget-text-editor" data-id="6a02562" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-style: inherit; font-weight: inherit; background-color: var( --e-global-color-85fa161 );">Split Second Research Turns 10! 🎉</span></p>								</div>
				</div>
				<div class="elementor-element elementor-element-5835d79 elementor-widget elementor-widget-text-editor" data-id="5835d79" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>A decade of innovation, resilience, and groundbreaking achievements! As we celebrate our 10th anniversary, we’re proud to share some of our biggest milestones in the last 12 months:</p>								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1f74fcb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1f74fcb6" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-23a20143" data-id="23a20143" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-514dd52 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="514dd52" data-element_type="section" data-e-type="section">
							<div class="elementor-background-overlay"></div>
							<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-15a839f" data-id="15a839f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-ab83f24 elementor-widget elementor-widget-image" data-id="ab83f24" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img fetchpriority="high" decoding="async" width="1024" height="500" src="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Jellibean-Feature-.png" class="attachment-large size-large wp-image-7710" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Jellibean-Feature-.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Jellibean-Feature--500x244.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Jellibean-Feature--768x375.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
				</div>
				<div class="elementor-element elementor-element-2c0765d4 elementor-widget elementor-widget-heading" data-id="2c0765d4" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Jellibean</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-1dd3c40 elementor-widget elementor-widget-text-editor" data-id="1dd3c40" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Our creative industry app is now available as a beta app – a game-changer for ideation, collaboration, and research. Thanks to Phoenix Studios for branding work and an amazing UX.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-0d50867 elementor-widget elementor-widget-button" data-id="0d50867" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://jellibean.app/" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Read More</span>
					</span>
					</a>
				</div>
								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-551df98 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="551df98" data-element_type="section" data-e-type="section">
							<div class="elementor-background-overlay"></div>
							<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-53c306f" data-id="53c306f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-0f756c1 elementor-widget elementor-widget-image" data-id="0f756c1" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img decoding="async" width="984" height="394" src="https://splitsecondresearch.co.uk/wp-content/uploads/2024/12/Screenshot-2024-12-16-111215-e1734347619184.jpg" class="attachment-large size-large wp-image-7580" alt="market research platform" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2024/12/Screenshot-2024-12-16-111215-e1734347619184.jpg 984w, https://splitsecondresearch.co.uk/wp-content/uploads/2024/12/Screenshot-2024-12-16-111215-e1734347619184-500x200.jpg 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2024/12/Screenshot-2024-12-16-111215-e1734347619184-768x308.jpg 768w" sizes="(max-width: 984px) 100vw, 984px" />															</div>
				</div>
				<div class="elementor-element elementor-element-8e076fa elementor-widget elementor-widget-heading" data-id="8e076fa" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Connoisseur Suite</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-fcad1ef elementor-widget elementor-widget-text-editor" data-id="fcad1ef" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Our SaaS platform, designed to democratise the research industry, has successfully undergone pen testing and is set<br>to launch in Q2 2025.</p>								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-0c54af6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0c54af6" data-element_type="section" data-e-type="section">
							<div class="elementor-background-overlay"></div>
							<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-617f03e" data-id="617f03e" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-f5f15f3 elementor-widget elementor-widget-image" data-id="f5f15f3" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img decoding="async" width="768" height="351" src="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/SPlit-Second-Research-The-Queens-Reading-Room-768x434-1-e1740380729993.jpg" class="attachment-large size-large wp-image-7713" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/SPlit-Second-Research-The-Queens-Reading-Room-768x434-1-e1740380729993.jpg 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/SPlit-Second-Research-The-Queens-Reading-Room-768x434-1-e1740380729993-500x229.jpg 500w" sizes="(max-width: 768px) 100vw, 768px" />															</div>
				</div>
				<div class="elementor-element elementor-element-ab29667 elementor-widget elementor-widget-heading" data-id="ab29667" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">The Queen's Reading Room</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-ccc28d2 elementor-widget elementor-widget-text-editor" data-id="ccc28d2" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>We completed a landmark study for Her Majesty the Queen&#8217;s charity, The Queen&#8217;s Reading Room, and discovered that 5 minutes of reading fiction a day helps reduce stress by 20% and helps to increase mental focus by 11%.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-39b9bb4 elementor-widget elementor-widget-button" data-id="39b9bb4" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://splitsecondresearch.co.uk/2024/03/27/our-neuroscientific-research-for-the-queens-reading-room" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Read More</span>
					</span>
					</a>
				</div>
								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-8fc9873 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8fc9873" data-element_type="section" data-e-type="section">
							<div class="elementor-background-overlay"></div>
							<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-af9fac8" data-id="af9fac8" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-7326c2a elementor-widget elementor-widget-image" data-id="7326c2a" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img loading="lazy" decoding="async" width="581" height="190" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/ISOSSR2.png" class="attachment-large size-large wp-image-7642" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/ISOSSR2.png 581w, https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/ISOSSR2-500x164.png 500w" sizes="(max-width: 581px) 100vw, 581px" />															</div>
				</div>
				<div class="elementor-element elementor-element-56d6851 elementor-widget elementor-widget-heading" data-id="56d6851" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">ISO 27001 Certified</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-1a9aee7 elementor-widget elementor-widget-text-editor" data-id="1a9aee7" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>ISO 27001 Certification was awarded to Split Second Research – Reinforcing our commitment to security, quality, and trust.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-25f6240 elementor-widget elementor-widget-button" data-id="25f6240" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://www.isoqsltd.com/iso-27001/" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Read More</span>
					</span>
					</a>
				</div>
								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-0266274 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0266274" data-element_type="section" data-e-type="section">
							<div class="elementor-background-overlay"></div>
							<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ed7e8a8" data-id="ed7e8a8" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-9c3334e elementor-widget elementor-widget-image" data-id="9c3334e" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img loading="lazy" decoding="async" width="800" height="418" src="https://splitsecondresearch.co.uk/wp-content/uploads/2024/07/geraldine-trufil-RH-social-card.jpg" class="attachment-large size-large wp-image-7135" alt="Geraldine Trufil Research Hero Split Second" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2024/07/geraldine-trufil-RH-social-card.jpg 800w, https://splitsecondresearch.co.uk/wp-content/uploads/2024/07/geraldine-trufil-RH-social-card-500x261.jpg 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2024/07/geraldine-trufil-RH-social-card-768x401.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
				</div>
				<div class="elementor-element elementor-element-c8aae37 elementor-widget elementor-widget-heading" data-id="c8aae37" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Research Hero</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-7a2dd05 elementor-widget elementor-widget-text-editor" data-id="7a2dd05" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. <strong>Geraldine Trufil</strong> has joined the cadre of Research Heroes 2024.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-fd1c25a elementor-widget elementor-widget-button" data-id="fd1c25a" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://search.app/HemuaJvqT3WKXENt6" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Read More</span>
					</span>
					</a>
				</div>
								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-7676e78 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7676e78" data-element_type="section" data-e-type="section">
							<div class="elementor-background-overlay"></div>
							<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2ed086d" data-id="2ed086d" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-0417305 elementor-widget elementor-widget-image" data-id="0417305" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img loading="lazy" decoding="async" width="1024" height="576" src="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/458583151_10161423247049111_5095276462008149115_n-1024x576.png" class="attachment-large size-large wp-image-7734" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/458583151_10161423247049111_5095276462008149115_n-1024x576.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/458583151_10161423247049111_5095276462008149115_n-500x281.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/458583151_10161423247049111_5095276462008149115_n-768x432.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/458583151_10161423247049111_5095276462008149115_n-1536x864.png 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/458583151_10161423247049111_5095276462008149115_n.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
				</div>
				<div class="elementor-element elementor-element-242e301 elementor-widget elementor-widget-heading" data-id="242e301" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Women in Tech Recognition</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-59aa5ef elementor-widget elementor-widget-text-editor" data-id="59aa5ef" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><strong>Geraldine Trufil</strong> – one of our founders recognised as a finalist in two categories at the Midlands Women in Tech Awards.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-6e52fb4 elementor-widget elementor-widget-button" data-id="6e52fb4" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://www.linkedin.com/posts/witawards_mwit24-activity-7235293977673928708-ZsUO?utm_medium=ios_app&#038;rcm=ACoAAAObEi0BDq7KIeUhfhK9yWxSKDKvSlhb5Ak&#038;utm_source=social_share_send&#038;utm_campaign=copy_link" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Read More</span>
					</span>
					</a>
				</div>
								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-376d66a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="376d66a" data-element_type="section" data-e-type="section">
							<div class="elementor-background-overlay"></div>
							<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b515cc5" data-id="b515cc5" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-b5edd66 elementor-widget elementor-widget-image" data-id="b5edd66" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img loading="lazy" decoding="async" width="1024" height="414" src="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/SSR-LOGOS-BRANDS-1-e1677234394239-c-1024x414.png" class="attachment-large size-large wp-image-7774" alt="OUR CLIENT" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/SSR-LOGOS-BRANDS-1-e1677234394239-c-1024x414.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/SSR-LOGOS-BRANDS-1-e1677234394239-c-500x202.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/SSR-LOGOS-BRANDS-1-e1677234394239-c-768x311.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/SSR-LOGOS-BRANDS-1-e1677234394239-c-1536x621.png 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/SSR-LOGOS-BRANDS-1-e1677234394239-c.png 1787w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
				</div>
				<div class="elementor-element elementor-element-2a8bd69 elementor-widget elementor-widget-heading" data-id="2a8bd69" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Our Clients</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-789e383 elementor-widget elementor-widget-text-editor" data-id="789e383" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Split Second Research provided deep insights for these BIG BRANDS in 2024: J&amp;J Mentor, Think Again Growth, Shell, Danone, DZRT, Vant, The Queen&#8217;s Reading Room, Nissan, 7th Sense Research, Wild Nutrition, Clarion Communication, Verisure, The Female Lead, Dragoman, Forebrain, De La Rue, Aldi, and Care UK, plus our own Worcester City Women&#8217;s FC!</p>								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-3ba98d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3ba98d3" data-element_type="section" data-e-type="section">
							<div class="elementor-background-overlay"></div>
							<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-76ce2b8" data-id="76ce2b8" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-65e9345 elementor-widget elementor-widget-image" data-id="65e9345" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img loading="lazy" decoding="async" width="1024" height="576" src="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/eb5e0032-2c04-4fed-bfac-5afbbe092be1-1024x576.png" class="attachment-large size-large wp-image-7711" alt="BetaDen" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/eb5e0032-2c04-4fed-bfac-5afbbe092be1-1024x576.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/eb5e0032-2c04-4fed-bfac-5afbbe092be1-500x281.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/eb5e0032-2c04-4fed-bfac-5afbbe092be1-768x432.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/eb5e0032-2c04-4fed-bfac-5afbbe092be1-1536x864.png 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/eb5e0032-2c04-4fed-bfac-5afbbe092be1.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
				</div>
				<div class="elementor-element elementor-element-cd2043b elementor-widget elementor-widget-heading" data-id="cd2043b" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">BetaDen Cohort 8 Completed</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-c1f3a4d elementor-widget elementor-widget-text-editor" data-id="c1f3a4d" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>A vital step in our tech innovation journey.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-32209d6 elementor-widget elementor-widget-button" data-id="32209d6" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://www.beta-den.com/news/article/meet-cohort-8-split-second-research/" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Read More</span>
					</span>
					</a>
				</div>
								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-af52f9b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="af52f9b" data-element_type="section" data-e-type="section">
							<div class="elementor-background-overlay"></div>
							<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7e9bc24" data-id="7e9bc24" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-364cefc elementor-widget elementor-widget-image" data-id="364cefc" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img loading="lazy" decoding="async" width="1024" height="464" src="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Betaden-banner-1024x464.png" class="attachment-large size-large wp-image-7712" alt="Betaden-banner" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Betaden-banner-1024x464.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Betaden-banner-500x226.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Betaden-banner-768x348.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Betaden-banner-1536x696.png 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Betaden-banner.png 1901w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
				</div>
				<div class="elementor-element elementor-element-ccebbd0 elementor-widget elementor-widget-heading" data-id="ccebbd0" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">BetaDen Wins the 2024 Tech Awards UK</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-159a39d elementor-widget elementor-widget-text-editor" data-id="159a39d" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>We’re proud to be part of a program that champions innovation and emerging tech.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-ceb27c9 elementor-widget elementor-widget-button" data-id="ceb27c9" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://www.linkedin.com/posts/betaden_we-did-it-again-we-are-absolutely-thrilled-activity-7264763973139369986--l7P?utm_medium=ios_app&#038;rcm=ACoAAAObEi0BDq7KIeUhfhK9yWxSKDKvSlhb5Ak&#038;utm_source=social_share_send&#038;utm_campaign=copy_link" target="_blank">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Read More</span>
					</span>
					</a>
				</div>
								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-2ad1a54 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2ad1a54" data-element_type="section" data-e-type="section">
							<div class="elementor-background-overlay"></div>
							<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-082a7af" data-id="082a7af" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-eacd759 elementor-widget elementor-widget-image" data-id="eacd759" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img loading="lazy" decoding="async" width="1024" height="419" src="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/group2-1024x419.jpg" class="attachment-large size-large wp-image-7769" alt="SSR Team" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/group2-1024x419.jpg 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/group2-500x205.jpg 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/group2-768x314.jpg 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/group2.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
				</div>
				<div class="elementor-element elementor-element-f078d22 elementor-widget elementor-widget-heading" data-id="f078d22" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Our Team Has Doubled!</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-3e4bf6a elementor-widget elementor-widget-text-editor" data-id="3e4bf6a" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>We have doubled the size of our team! Growing<br />stronger, expanding our expertise, and driving<br />innovation together.</p>								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-620e3acf" data-id="620e3acf" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4603861a elementor-widget elementor-widget-template" data-id="4603861a" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="962" class="elementor elementor-962" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-8a20868 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8a20868" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-837b479" data-id="837b479" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6bae2a6 elementor-widget elementor-widget-heading" data-id="6bae2a6" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Latest Posts</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-797c005 elementor-grid-1 elementor-posts--thumbnail-none elementor-posts--align-left elementor-grid-tablet-1 latest-post-temp elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="797c005" data-element_type="widget" data-e-type="widget" data-settings="{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.classic">
				<div class="elementor-widget-container">
							<div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid" role="list">
				<article class="elementor-post elementor-grid-item post-9594 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-email-marketing ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/09/understanding-emotional-response-to-email-marketing/" >
				Understanding Emotional Response to Email Marketing			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/09/understanding-emotional-response-to-email-marketing/" aria-label="Read more about Understanding Emotional Response to Email Marketing" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9546 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" >
				You think ads don’t work on you. That&#8217;s exactly the problem.			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" aria-label="Read more about You think ads don’t work on you. That&#8217;s exactly the problem." tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9369 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-european-football-tv ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/25/predicting-audience-demand-for-european-football-insights-for-a-scandinavian-tv-channel/" >
				Predicting audience demand for European football: Insights for a Scandinavian TV channel			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/25/predicting-audience-demand-for-european-football-insights-for-a-scandinavian-tv-channel/" aria-label="Read more about Predicting audience demand for European football: Insights for a Scandinavian TV channel" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9308 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" >
				CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" aria-label="Read more about CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9297 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-rnli-charity ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/18/rnli-charity-branding-testing-a-new-logo-and-tagline/" >
				RNLI Charity Branding: Testing a new Logo and Tagline			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/18/rnli-charity-branding-testing-a-new-logo-and-tagline/" aria-label="Read more about RNLI Charity Branding: Testing a new Logo and Tagline" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9254 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-kings-favour-wine ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/12/turning-product-quality-into-value-for-kings-favour-wine/" >
				Turning Product Quality into Value for King’s Favour Wine			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/12/turning-product-quality-into-value-for-kings-favour-wine/" aria-label="Read more about Turning Product Quality into Value for King’s Favour Wine" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9205 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-mtv-channel ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/29/rethinking-what-losing-relevance-really-meant-for-mtv/" >
				Rethinking What “Losing Relevance” Really Meant for MTV			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/29/rethinking-what-losing-relevance-really-meant-for-mtv/" aria-label="Read more about Rethinking What “Losing Relevance” Really Meant for MTV" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9143 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-fragrance-in-context ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/22/understanding-emotional-responses-to-fragrance-in-context/" >
				Understanding Emotional Responses to Fragrance in Context			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/22/understanding-emotional-responses-to-fragrance-in-context/" aria-label="Read more about Understanding Emotional Responses to Fragrance in Context" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9061 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" >
				The Three Pain Points of Commissioning Market Research			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" aria-label="Read more about The Three Pain Points of Commissioning Market Research" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-8952 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-celebrity-tv-sponsorship-fit ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/10/finding-the-right-fit-why-brand-and-partner-match-matters/" >
				Finding the Right Fit: Why Brand and Partner match matters			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/10/finding-the-right-fit-why-brand-and-partner-match-matters/" aria-label="Read more about Finding the Right Fit: Why Brand and Partner match matters" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				</div>
		
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-0f31271 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0f31271" data-element_type="section" data-e-type="section" id="JON_box">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4493a0e" data-id="4493a0e" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-706b6c7 elementor-widget elementor-widget-heading" data-id="706b6c7" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Join Our Newsletter</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-be76411 elementor-widget elementor-widget-text-editor" data-id="be76411" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Subscribe to our email newsletter to keep up to date with our latest insights, news, and findings on market research, implicit testing and our occasional psychological ‘neuro-nuggets’ of wisdom.&nbsp;&nbsp;</p>								</div>
				</div>
				<div class="elementor-element elementor-element-f6c1b48 elementor-widget elementor-widget-button" data-id="f6c1b48" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIwOTEiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Subscribe</span>
					</span>
					</a>
				</div>
								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-7ba1fd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7ba1fd8" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0a6425" data-id="a0a6425" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-46798d5 elementor-widget elementor-widget-text-editor" data-id="46798d5" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><br>At Split Second Research, democratising research means making high-quality consumer insights accessible, affordable, and user-friendly for everyone—not just large corporations or research experts. With Connoisseur Suite, we’re leveraging technology, automation, and AI to streamline processes, reduce costs, and empower businesses, startups, and independent researchers to conduct robust research efficiently. All built on the foundations of our neuroscience expertise and a decade of accumulated knowledge.</p>
<p>A huge thank you to our team, clients, and partners who have been part of this journey. We’re excited by the future and here’s to the next decade of transforming research and innovation!</p>								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-376e5b1e elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="376e5b1e" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42d6451e" data-id="42d6451e" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-19deee69 elementor-widget elementor-widget-template" data-id="19deee69" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="archive" data-elementor-id="698" class="elementor elementor-698" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-284c4a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="284c4a1" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-424888e our-blog-template" data-id="424888e" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d38ea97 elementor-widget elementor-widget-heading" data-id="d38ea97" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Our blog</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-6f83c3f ssr-blog-list elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts" data-id="6f83c3f" data-element_type="widget" data-e-type="widget" data-settings="{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.cards">
				<div class="elementor-widget-container">
							<div class="elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid" role="list">
				<article class="elementor-post elementor-grid-item post-9546 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
			<div class="elementor-post__card">
				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="500" height="422" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-500x422.png" class="attachment-medium size-medium wp-image-9557" alt="third person effect" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-500x422.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-1024x864.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-768x648.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1.png 1080w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" >
				You think ads don’t work on you. That&#8217;s exactly the problem.			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>75% of people asked to rate an ad, claim advertising doesn&#8217;t affect them.<br />
So what exactly are they rating? And why are we</p>
		</div>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" aria-label="Read more about You think ads don’t work on you. That&#8217;s exactly the problem." tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

				</div>
				<div class="elementor-post__meta-data">
					<span class="elementor-post-date">
			June 2, 2026		</span>
				</div>
					</div>
		</article>
				<article class="elementor-post elementor-grid-item post-9308 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
			<div class="elementor-post__card">
				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="500" height="333" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-500x333.jpg" class="attachment-medium size-medium wp-image-9309" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-500x333.jpg 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-1024x683.jpg 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-768x512.jpg 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-1536x1024.jpg 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente.jpg 1920w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" >
				CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>Back in October 2025, our CEO and Co-Founder Dr. Eamon Fulcher spoke at CERTAMENTE, the Italian neuromarketing conference that&#8217;s become one of the more respected fixtures in the international calendar. It draws researchers, industry leaders, and behavioural scientists from</p>
		</div>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" aria-label="Read more about CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage" tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

				</div>
				<div class="elementor-post__meta-data">
					<span class="elementor-post-date">
			May 21, 2026		</span>
				</div>
					</div>
		</article>
				<article class="elementor-post elementor-grid-item post-9061 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
			<div class="elementor-post__card">
				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="500" height="259" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-500x259.png" class="attachment-medium size-medium wp-image-9062" alt="The Three Pain Points of Commissioning Market Research" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-500x259.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-1024x530.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-768x398.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1.png 1076w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" >
				The Three Pain Points of Commissioning Market Research			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>When people answer survey questions, their responses are influenced by many factors: social desirability, rationalisation, or simply the difficulty of articulating instinctive reactions. As a</p>
		</div>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" aria-label="Read more about The Three Pain Points of Commissioning Market Research" tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

				</div>
				<div class="elementor-post__meta-data">
					<span class="elementor-post-date">
			April 15, 2026		</span>
				</div>
					</div>
		</article>
				</div>
		
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
		<p>The post <a href="https://splitsecondresearch.co.uk/2025/02/24/10-years/">Split Second Research | 10 Years of Innovation</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Our Breakthrough Neuroscientific Research for The Queen&#8217;s Reading Room</title>
		<link>https://splitsecondresearch.co.uk/2024/03/27/our-neuroscientific-research-for-the-queens-reading-room/</link>
		
		<dc:creator><![CDATA[Dr Eamon Fulcher]]></dc:creator>
		<pubDate>Wed, 27 Mar 2024 14:11:03 +0000</pubDate>
				<category><![CDATA[PR Studies]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[implicit case study]]></category>
		<category><![CDATA[neuroscience]]></category>
		<category><![CDATA[Queen Camilla]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[reading room]]></category>
		<category><![CDATA[research findings]]></category>
		<category><![CDATA[the queen's reading room]]></category>
		<guid isPermaLink="false">https://splitsecondresearch.co.uk/?p=6677</guid>

					<description><![CDATA[<p>Split Second Research is proud to announce our collaboration with Trinity McQueen and The Queen&#8217;s Reading Room charity on pioneering neuroscientific research exploring the correlation</p>
<p>The post <a href="https://splitsecondresearch.co.uk/2024/03/27/our-neuroscientific-research-for-the-queens-reading-room/">Our Breakthrough Neuroscientific Research for The Queen&#8217;s Reading Room</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="6677" class="elementor elementor-6677" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-40e3863e elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="40e3863e" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ff0a527" data-id="2ff0a527" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-7f758fae elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7f758fae" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-970077b" data-id="970077b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-1a57771b elementor-widget elementor-widget-text-editor" data-id="1a57771b" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									March 27, 2024								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-460745d0" data-id="460745d0" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-3df0b7b1 ssr-writtenby elementor-widget elementor-widget-text-editor" data-id="3df0b7b1" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									Dr Eamon Fulcher								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-35a95c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="35a95c" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-38202fbb" data-id="38202fbb" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-396ac4ef elementor-widget elementor-widget-text-editor" data-id="396ac4ef" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									Our Breakthrough Neuroscientific Research for The Queen&#8217;s Reading Room								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-4319a626 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4319a626" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-70da6979" data-id="70da6979" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-41606c3 elementor-widget elementor-widget-image" data-id="41606c3" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img loading="lazy" decoding="async" width="768" height="434" src="https://splitsecondresearch.co.uk/wp-content/uploads/2024/03/SPlit-Second-Research-The-Queens-Reading-Room-768x434.jpg" class="attachment-medium_large size-medium_large wp-image-6693" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2024/03/SPlit-Second-Research-The-Queens-Reading-Room-768x434.jpg 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2024/03/SPlit-Second-Research-The-Queens-Reading-Room-500x283.jpg 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2024/03/SPlit-Second-Research-The-Queens-Reading-Room-1024x579.jpg 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2024/03/SPlit-Second-Research-The-Queens-Reading-Room.jpg 1260w" sizes="(max-width: 768px) 100vw, 768px" />															</div>
				</div>
				<div class="elementor-element elementor-element-9577833 elementor-widget elementor-widget-text-editor" data-id="9577833" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Split Second Research is proud to announce our collaboration with Trinity McQueen and The Queen&#8217;s Reading Room charity on pioneering neuroscientific research exploring the correlation between reading and wellbeing. Commissioned by the charity and endorsed by Queen Camilla herself, this study unveils a significant breakthrough: just five minutes of daily reading can yield health benefits comparable to those of walking 10,000 steps or consuming five portions of fruits and vegetables.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-5f8c806d elementor-widget elementor-widget-heading" data-id="5f8c806d" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Revealing the Link Between Reading Fiction and Wellbeing</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-025f014 elementor-widget elementor-widget-text-editor" data-id="025f014" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Queen Camilla&#8217;s endorsement marks a pivotal moment in recognizing the transformative power of literature on mental health and cognition. The research, presented at the third anniversary celebration of The Queen&#8217;s Reading Room, highlights the profound impact of storytelling on stress reduction, improved concentration, and enhanced emotional connectivity. </p><p>In her speech at the prestigious event, Her Majesty said: </p><p><strong><em>&#8220;In addition to our five a day and our 10,000 steps, we should all be aiming for at least 5 minutes of reading every day for invaluable benefits for brain health and mental well-being.&#8221;</em></strong></p><p><strong><em>&#8220;Just as we always suspected, books are good for us – and now science is proving us right!&#8221;</em></strong></p><p>It is an honour for Split Second Research to contribute to this vital initiative, promoting literacy and advocating for the incorporation of reading into daily routines for the betterment of individuals&#8217; overall wellbeing. We extend our deepest gratitude to Queen Camilla, The Queen&#8217;s Reading Room charity, and all those involved for their unwavering support and commitment to promoting the love of literature. Together, we aim to spread awareness of the enriching effects of reading and inspire individuals worldwide to embrace the power of storytelling for a healthier, happier tomorrow.</p><p><em><strong><a href="https://splitsecondresearch.co.uk/our-methods/" target="_blank" rel="noopener">Learn more about Split Second&#8217;s research methods.</a></strong></em></p>								</div>
				</div>
				<div class="elementor-element elementor-element-bfa5444 elementor-widget elementor-widget-heading" data-id="bfa5444" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h4 class="elementor-heading-title elementor-size-default">In The Press </h4>				</div>
				</div>
				<div class="elementor-element elementor-element-917fc80 elementor-widget elementor-widget-heading" data-id="917fc80" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">The Queen’s Reading Room:</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-0a19068 elementor-widget elementor-widget-facebook-embed" data-id="0a19068" data-element_type="widget" data-e-type="widget" data-widget_type="facebook-embed.default">
				<div class="elementor-widget-container">
					<div style="min-height: 1px" class="elementor-facebook-widget fb-video" data-href="https://www.facebook.com/100090415214746/videos/7697210797038394/?__so__=watchlist&#038;__rv__=video_home_www_playlist_video_list" data-show-text="true" data-allowfullscreen="false" data-autoplay="false" data-show-captions="false"></div>				</div>
				</div>
				<div class="elementor-element elementor-element-9ec2f1d elementor-widget elementor-widget-html" data-id="9ec2f1d" data-element_type="widget" data-e-type="widget" data-widget_type="html.default">
				<div class="elementor-widget-container">
					<blockquote class="twitter-tweet"><p lang="en" dir="ltr">&#39;Just a few minutes with a book really does give a new perspective.&#39;<br><br>Queen Camilla’s love of reading fiction has been well documented.<br><br>A new study by The Queen’s Reading Room has found just 5 mins of reading fiction increases concentration levels by 11% and reduces stress… <a href="https://t.co/ZiBI6gklmP">pic.twitter.com/ZiBI6gklmP</a></p>&mdash; Good Morning Britain (@GMB) <a href="https://twitter.com/GMB/status/1772889775659257939?ref_src=twsrc%5Etfw">March 27, 2024</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>				</div>
				</div>
				<div class="elementor-element elementor-element-76577cf elementor-widget elementor-widget-text-editor" data-id="76577cf" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><a href="https://www.instagram.com/reel/C4_XwT4MsMF/?utm_source=ig_embed&amp;ig_rid=95e78b9b-91ea-46f5-ae52-abe6e08f81f9" target="_blank" rel="noopener"><strong>The Royal Family’s Instagram</strong> <strong>post</strong> <img loading="lazy" decoding="async" class="alignnone size-medium wp-image-6691" src="https://splitsecondresearch.co.uk/wp-content/uploads/2024/03/The-Royal-Family-endorsed-Split-Second-Research-500x447.jpg" alt="The Queen's Reading Room Commission Split Second Research" width="500" height="447" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2024/03/The-Royal-Family-endorsed-Split-Second-Research-500x447.jpg 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2024/03/The-Royal-Family-endorsed-Split-Second-Research.jpg 670w" sizes="(max-width: 500px) 100vw, 500px" /></a></p><p><strong><a href="https://www.telegraph.co.uk/royal-family/2024/03/26/five-minutes-reading-blues-away-queens-book-club-study/" target="_blank" rel="noopener">The Telegraph: Five minutes reading a day keeps the blues away, says Queen’s first book club study</a></strong></p><p><strong>The Daily Mail: <a href="https://www.dailymail.co.uk/femail/article-13241843/Queen-Camilla-book-reading.html">Queen Camilla endorses research which says five minutes of reading a day is valuable to health as she poses with top authors, Helena Bonham-Carter and Joanna Lumely</a></strong></p><p><strong><a href="https://www.dailymail.co.uk/femail/article-13241843/Queen-Camilla-book-reading.html#v-269635285165914695" target="_blank" rel="noopener">Watch The Daily Mail video.</a></strong></p>								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7d19bd5c" data-id="7d19bd5c" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4a1c5ba4 elementor-widget elementor-widget-template" data-id="4a1c5ba4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="962" class="elementor elementor-962" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-8a20868 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8a20868" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-837b479" data-id="837b479" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6bae2a6 elementor-widget elementor-widget-heading" data-id="6bae2a6" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Latest Posts</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-797c005 elementor-grid-1 elementor-posts--thumbnail-none elementor-posts--align-left elementor-grid-tablet-1 latest-post-temp elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="797c005" data-element_type="widget" data-e-type="widget" data-settings="{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.classic">
				<div class="elementor-widget-container">
							<div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid" role="list">
				<article class="elementor-post elementor-grid-item post-9594 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-email-marketing ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/09/understanding-emotional-response-to-email-marketing/" >
				Understanding Emotional Response to Email Marketing			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/09/understanding-emotional-response-to-email-marketing/" aria-label="Read more about Understanding Emotional Response to Email Marketing" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9546 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" >
				You think ads don’t work on you. That&#8217;s exactly the problem.			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" aria-label="Read more about You think ads don’t work on you. That&#8217;s exactly the problem." tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9369 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-european-football-tv ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/25/predicting-audience-demand-for-european-football-insights-for-a-scandinavian-tv-channel/" >
				Predicting audience demand for European football: Insights for a Scandinavian TV channel			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/25/predicting-audience-demand-for-european-football-insights-for-a-scandinavian-tv-channel/" aria-label="Read more about Predicting audience demand for European football: Insights for a Scandinavian TV channel" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9308 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" >
				CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" aria-label="Read more about CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9297 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-rnli-charity ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/18/rnli-charity-branding-testing-a-new-logo-and-tagline/" >
				RNLI Charity Branding: Testing a new Logo and Tagline			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/18/rnli-charity-branding-testing-a-new-logo-and-tagline/" aria-label="Read more about RNLI Charity Branding: Testing a new Logo and Tagline" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9254 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-kings-favour-wine ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/12/turning-product-quality-into-value-for-kings-favour-wine/" >
				Turning Product Quality into Value for King’s Favour Wine			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/12/turning-product-quality-into-value-for-kings-favour-wine/" aria-label="Read more about Turning Product Quality into Value for King’s Favour Wine" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9205 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-mtv-channel ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/29/rethinking-what-losing-relevance-really-meant-for-mtv/" >
				Rethinking What “Losing Relevance” Really Meant for MTV			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/29/rethinking-what-losing-relevance-really-meant-for-mtv/" aria-label="Read more about Rethinking What “Losing Relevance” Really Meant for MTV" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9143 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-fragrance-in-context ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/22/understanding-emotional-responses-to-fragrance-in-context/" >
				Understanding Emotional Responses to Fragrance in Context			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/22/understanding-emotional-responses-to-fragrance-in-context/" aria-label="Read more about Understanding Emotional Responses to Fragrance in Context" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9061 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" >
				The Three Pain Points of Commissioning Market Research			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" aria-label="Read more about The Three Pain Points of Commissioning Market Research" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-8952 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-celebrity-tv-sponsorship-fit ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/10/finding-the-right-fit-why-brand-and-partner-match-matters/" >
				Finding the Right Fit: Why Brand and Partner match matters			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/10/finding-the-right-fit-why-brand-and-partner-match-matters/" aria-label="Read more about Finding the Right Fit: Why Brand and Partner match matters" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				</div>
		
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-0f31271 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0f31271" data-element_type="section" data-e-type="section" id="JON_box">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4493a0e" data-id="4493a0e" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-706b6c7 elementor-widget elementor-widget-heading" data-id="706b6c7" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Join Our Newsletter</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-be76411 elementor-widget elementor-widget-text-editor" data-id="be76411" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Subscribe to our email newsletter to keep up to date with our latest insights, news, and findings on market research, implicit testing and our occasional psychological ‘neuro-nuggets’ of wisdom.&nbsp;&nbsp;</p>								</div>
				</div>
				<div class="elementor-element elementor-element-f6c1b48 elementor-widget elementor-widget-button" data-id="f6c1b48" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIwOTEiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Subscribe</span>
					</span>
					</a>
				</div>
								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-514b80fb elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="514b80fb" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78c4a9c8" data-id="78c4a9c8" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-3038326f elementor-widget elementor-widget-template" data-id="3038326f" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="8505" class="elementor elementor-8505" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-641a6145 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="641a6145" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d8255c0 our-blog-template" data-id="5d8255c0" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-5e53c61 elementor-widget elementor-widget-heading" data-id="5e53c61" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Other PR Studies</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-5423e5d ssr-blog-list elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts" data-id="5423e5d" data-element_type="widget" data-e-type="widget" data-settings="{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.cards">
				<div class="elementor-widget-container">
							<div class="elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid" role="list">
				<article class="elementor-post elementor-grid-item post-8528 post type-post status-publish format-standard has-post-thumbnail hentry category-pr-studies ast-grid-common-col ast-full-width" role="listitem">
			<div class="elementor-post__card">
				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/02/04/the-sound-of-lyles-golden-syrup/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="500" height="333" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/02/SEI_137782646-375a-500x333.webp" class="attachment-medium size-medium wp-image-8548" alt="The Sound of Lyle’s Golden Syrup" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/02/SEI_137782646-375a-500x333.webp 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/02/SEI_137782646-375a.webp 646w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/02/04/the-sound-of-lyles-golden-syrup/" >
				The Sound of Lyle’s Golden Syrup			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>Lyle’s Golden Syrup has always had a taste that people struggle to put into words. It’s familiar and comforting, but hard to describe. So instead of asking people to explain it, we let their brains do the talking.</p>
		</div>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/02/04/the-sound-of-lyles-golden-syrup/" aria-label="Read more about The Sound of Lyle’s Golden Syrup" tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

				</div>
				<div class="elementor-post__meta-data">
					<span class="elementor-post-date">
			February 4, 2026		</span>
				</div>
					</div>
		</article>
				<article class="elementor-post elementor-grid-item post-6677 post type-post status-publish format-standard has-post-thumbnail hentry category-pr-studies tag-case-study tag-implicit-case-study tag-neuroscience tag-queen-camilla tag-reading tag-reading-room tag-research-findings tag-the-queens-reading-room ast-grid-common-col ast-full-width" role="listitem">
			<div class="elementor-post__card">
				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2024/03/27/our-neuroscientific-research-for-the-queens-reading-room/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="500" height="283" src="https://splitsecondresearch.co.uk/wp-content/uploads/2024/03/SPlit-Second-Research-The-Queens-Reading-Room-500x283.jpg" class="attachment-medium size-medium wp-image-6693" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2024/03/SPlit-Second-Research-The-Queens-Reading-Room-500x283.jpg 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2024/03/SPlit-Second-Research-The-Queens-Reading-Room-1024x579.jpg 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2024/03/SPlit-Second-Research-The-Queens-Reading-Room-768x434.jpg 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2024/03/SPlit-Second-Research-The-Queens-Reading-Room.jpg 1260w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2024/03/27/our-neuroscientific-research-for-the-queens-reading-room/" >
				Our Breakthrough Neuroscientific Research for The Queen&#8217;s Reading Room			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>Split Second Research is proud to announce our collaboration with Trinity McQueen and The Queen&#8217;s Reading Room charity on pioneering neuroscientific research exploring the correlation</p>
		</div>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2024/03/27/our-neuroscientific-research-for-the-queens-reading-room/" aria-label="Read more about Our Breakthrough Neuroscientific Research for The Queen&#8217;s Reading Room" tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

				</div>
				<div class="elementor-post__meta-data">
					<span class="elementor-post-date">
			March 27, 2024		</span>
				</div>
					</div>
		</article>
				<article class="elementor-post elementor-grid-item post-6302 post type-post status-publish format-standard has-post-thumbnail hentry category-pr-studies tag-emotional-drivers tag-fulfilment tag-implicit-testing tag-market-research tag-research tag-research-study tag-survey ast-grid-common-col ast-full-width" role="listitem">
			<div class="elementor-post__card">
				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2023/09/18/fulfilment-finder-video/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="500" height="281" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/09/purple-neon-daily-podcast-youtube-thumbnail-3-500x281.jpg" class="attachment-medium size-medium wp-image-6310" alt="100,000+ Participants Explore the Emotional Drivers Behind Their Fulfilment." srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2023/09/purple-neon-daily-podcast-youtube-thumbnail-3-500x281.jpg 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2023/09/purple-neon-daily-podcast-youtube-thumbnail-3-1024x576.jpg 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2023/09/purple-neon-daily-podcast-youtube-thumbnail-3-768x432.jpg 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2023/09/purple-neon-daily-podcast-youtube-thumbnail-3.jpg 1280w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2023/09/18/fulfilment-finder-video/" >
				100,000+ Participants Explore the Emotional Drivers Behind Their Fulfilment.			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>The Female Lead joined forces with Split Second Research to launch ‘The Fulfilment Finder‘, an innovative survey to help women better understand themselves and live a more fulfilled life.</p>
		</div>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2023/09/18/fulfilment-finder-video/" aria-label="Read more about 100,000+ Participants Explore the Emotional Drivers Behind Their Fulfilment." tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

				</div>
				<div class="elementor-post__meta-data">
					<span class="elementor-post-date">
			September 18, 2023		</span>
				</div>
					</div>
		</article>
				</div>
		
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
		<p>The post <a href="https://splitsecondresearch.co.uk/2024/03/27/our-neuroscientific-research-for-the-queens-reading-room/">Our Breakthrough Neuroscientific Research for The Queen&#8217;s Reading Room</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Exhibiting at Hereford and Worcestershire Chamber of Commerce Business Expo</title>
		<link>https://splitsecondresearch.co.uk/2023/11/09/exhibiting-at-hereford-and-worcestershire-chamber-of-commerce-business-expo/</link>
		
		<dc:creator><![CDATA[Chloe Arangath]]></dc:creator>
		<pubDate>Thu, 09 Nov 2023 13:37:07 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[biometric research]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business expo]]></category>
		<category><![CDATA[chamber of commerce]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[neuroscience]]></category>
		<guid isPermaLink="false">https://splitsecondresearch.co.uk/?p=6556</guid>

					<description><![CDATA[<p>Our Split Second Research team had a fantastic time exhibiting at&#160;Herefordshire &#38; Worcestershire Chamber of Commerce&#160;Business Expo earlier this month. At the expo, we had</p>
<p>The post <a href="https://splitsecondresearch.co.uk/2023/11/09/exhibiting-at-hereford-and-worcestershire-chamber-of-commerce-business-expo/">Exhibiting at Hereford and Worcestershire Chamber of Commerce Business Expo</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="6556" class="elementor elementor-6556" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-3578b044 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="3578b044" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e05f6ed" data-id="5e05f6ed" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-367872d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="367872d8" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-450bf583" data-id="450bf583" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-108594cb elementor-widget elementor-widget-text-editor" data-id="108594cb" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									November 9, 2023								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-acb289c" data-id="acb289c" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-821209b ssr-writtenby elementor-widget elementor-widget-text-editor" data-id="821209b" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									Chloe Arangath								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-79c5ca4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="79c5ca4" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-42496b49" data-id="42496b49" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-1a5b1983 elementor-widget elementor-widget-text-editor" data-id="1a5b1983" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									Exhibiting at Hereford and Worcestershire Chamber of Commerce Business Expo								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1ed06f0b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1ed06f0b" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6a86d1da" data-id="6a86d1da" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-170959b elementor-widget elementor-widget-gallery" data-id="170959b" data-element_type="widget" data-e-type="widget" data-settings="{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:3,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:8,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}" data-widget_type="gallery.default">
				<div class="elementor-widget-container">
							<div class="elementor-gallery__container">
							<a class="e-gallery-item elementor-gallery-item elementor-animated-content" href="https://splitsecondresearch.co.uk/wp-content/uploads/2023/11/1698310275857.jpg" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="170959b" data-elementor-lightbox-title="1698310275857" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjU1NywidXJsIjoiaHR0cHM6XC9cL3NwbGl0c2Vjb25kcmVzZWFyY2guY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC8xNjk4MzEwMjc1ODU3LmpwZyIsInNsaWRlc2hvdyI6IjE3MDk1OWIifQ%3D%3D">
					<div class="e-gallery-image elementor-gallery-item__image" data-thumbnail="https://splitsecondresearch.co.uk/wp-content/uploads/2023/11/1698310275857-375x500.jpg" data-width="375" data-height="500" aria-label="Hereford and worcestershire chamber of commerce business expo" role="img" ></div>
											<div class="elementor-gallery-item__overlay"></div>
														</a>
							<a class="e-gallery-item elementor-gallery-item elementor-animated-content" href="https://splitsecondresearch.co.uk/wp-content/uploads/2023/11/1698310306265-e1699536234886.jpg" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="170959b" data-elementor-lightbox-title="1698310306265" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjU2NCwidXJsIjoiaHR0cHM6XC9cL3NwbGl0c2Vjb25kcmVzZWFyY2guY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC8xNjk4MzEwMzA2MjY1LWUxNjk5NTM2MjM0ODg2LmpwZyIsInNsaWRlc2hvdyI6IjE3MDk1OWIifQ%3D%3D">
					<div class="e-gallery-image elementor-gallery-item__image" data-thumbnail="https://splitsecondresearch.co.uk/wp-content/uploads/2023/11/1698310306265-e1699536234886-500x474.jpg" data-width="500" data-height="474" aria-label="eeg biometrics testing market research" role="img" ></div>
											<div class="elementor-gallery-item__overlay"></div>
														</a>
							<a class="e-gallery-item elementor-gallery-item elementor-animated-content" href="https://splitsecondresearch.co.uk/wp-content/uploads/2023/11/1698310305747-e1699536199356.jpg" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="170959b" data-elementor-lightbox-title="1698310305747" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjU2MCwidXJsIjoiaHR0cHM6XC9cL3NwbGl0c2Vjb25kcmVzZWFyY2guY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC8xNjk4MzEwMzA1NzQ3LWUxNjk5NTM2MTk5MzU2LmpwZyIsInNsaWRlc2hvdyI6IjE3MDk1OWIifQ%3D%3D">
					<div class="e-gallery-image elementor-gallery-item__image" data-thumbnail="https://splitsecondresearch.co.uk/wp-content/uploads/2023/11/1698310305747-e1699536199356-500x393.jpg" data-width="500" data-height="393" aria-label="Brain EEG biometrics testing tool market research" role="img" ></div>
											<div class="elementor-gallery-item__overlay"></div>
														</a>
							<a class="e-gallery-item elementor-gallery-item elementor-animated-content" href="https://splitsecondresearch.co.uk/wp-content/uploads/2023/11/1698310306244.jpg" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="170959b" data-elementor-lightbox-title="1698310306244" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjU2MywidXJsIjoiaHR0cHM6XC9cL3NwbGl0c2Vjb25kcmVzZWFyY2guY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC8xNjk4MzEwMzA2MjQ0LmpwZyIsInNsaWRlc2hvdyI6IjE3MDk1OWIifQ%3D%3D">
					<div class="e-gallery-image elementor-gallery-item__image" data-thumbnail="https://splitsecondresearch.co.uk/wp-content/uploads/2023/11/1698310306244-375x500.jpg" data-width="375" data-height="500" aria-label="Hereford and worcestershire chamber of commerce business expo" role="img" ></div>
											<div class="elementor-gallery-item__overlay"></div>
														</a>
							<a class="e-gallery-item elementor-gallery-item elementor-animated-content" href="https://splitsecondresearch.co.uk/wp-content/uploads/2023/11/1698310306212.jpg" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="170959b" data-elementor-lightbox-title="1698310306212" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjU2MiwidXJsIjoiaHR0cHM6XC9cL3NwbGl0c2Vjb25kcmVzZWFyY2guY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC8xNjk4MzEwMzA2MjEyLmpwZyIsInNsaWRlc2hvdyI6IjE3MDk1OWIifQ%3D%3D">
					<div class="e-gallery-image elementor-gallery-item__image" data-thumbnail="https://splitsecondresearch.co.uk/wp-content/uploads/2023/11/1698310306212-375x500.jpg" data-width="375" data-height="500" aria-label="" role="img" ></div>
											<div class="elementor-gallery-item__overlay"></div>
														</a>
							<a class="e-gallery-item elementor-gallery-item elementor-animated-content" href="https://splitsecondresearch.co.uk/wp-content/uploads/2023/11/1698310306157.jpg" data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="170959b" data-elementor-lightbox-title="1698310306157" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjU2MSwidXJsIjoiaHR0cHM6XC9cL3NwbGl0c2Vjb25kcmVzZWFyY2guY28udWtcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC8xNjk4MzEwMzA2MTU3LmpwZyIsInNsaWRlc2hvdyI6IjE3MDk1OWIifQ%3D%3D">
					<div class="e-gallery-image elementor-gallery-item__image" data-thumbnail="https://splitsecondresearch.co.uk/wp-content/uploads/2023/11/1698310306157-375x500.jpg" data-width="375" data-height="500" aria-label="" role="img" ></div>
											<div class="elementor-gallery-item__overlay"></div>
														</a>
					</div>
					</div>
				</div>
				<div class="elementor-element elementor-element-220b2d0a elementor-widget elementor-widget-text-editor" data-id="220b2d0a" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Our Split Second Research team had a fantastic time exhibiting at&nbsp;<a href="https://www.linkedin.com/company/herefordshire-and-worcestershire-chamber-of-commerce/" data-attribute-index="0" data-entity-type="MINI_COMPANY">Herefordshire &amp; Worcestershire Chamber of Commerce</a>&nbsp;Business Expo earlier this month.</p>
<p>At the expo, we had the pleasure of getting to know other brilliant businesses and exhibitors and made some fantastic connections.</p>
<p>Our exhibit showcased our latest wearable EEG brainwave-testing headset that we used for our Lyle&#8217;s Golden Syrup taste study “Turning Breakfast Sounds into Music”&nbsp;&nbsp;<a href="https://lnkd.in/gAtB_xXC" target="_blank" rel="noopener" data-attribute-index="6">see article</a>.</p>
<p>Our EEG headset is one of our incredible Biometric testing tools which can measure brain activity, helping us deeper understand how something is truly perceived by consumers.</p>
<p></p>
<p><a href="https://splitsecondresearch.co.uk/neuromarketing-and-biometric-recording/">Learn more about our Biometrics testing <br>methods and tools here.</a></p>
<p>We look forward to the next chance to exhibit!</p>								</div>
				</div>
				<div class="elementor-element elementor-element-5e14abd6 elementor-widget elementor-widget-text-editor" data-id="5e14abd6" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><a style="background-color: #ffffff; font-size: 22px;" href="https://www.linkedin.com/feed/hashtag/?keywords=hwchamberexpo&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7123229723014410240" data-attribute-index="7">#HWChamberExpo</a><br /><a style="background-color: #ffffff; font-size: 22px;" href="https://www.linkedin.com/feed/hashtag/?keywords=hwchamber&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7123229723014410240" data-attribute-index="8">#HWChamber</a><br /><a style="background-color: #ffffff; font-size: 22px;" href="https://www.linkedin.com/feed/hashtag/?keywords=businessexpo&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7123229723014410240" data-attribute-index="9">#BusinessExpo</a><span style="font-size: 22px;"> <br /></span><a style="background-color: #ffffff; font-size: 22px;" href="https://www.linkedin.com/feed/hashtag/?keywords=marketresearch&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7123229723014410240" data-attribute-index="10">#MarketResearch</a><br /><a style="background-color: #ffffff; outline: 0px; font-size: 22px;" href="https://www.linkedin.com/feed/hashtag/?keywords=brandassociation&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7123229723014410240" data-attribute-index="11">#BrandAssociation</a><br /><a style="background-color: #ffffff; font-size: 22px;" href="https://www.linkedin.com/feed/hashtag/?keywords=splitsecondresearch&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7123229723014410240" data-attribute-index="12">#SplitSecondResearch</a><br /><a style="background-color: #ffffff; font-size: 22px;" href="https://www.linkedin.com/feed/hashtag/?keywords=wearableeeg&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7123229723014410240" data-attribute-index="13">#WearableEEG</a><span style="font-size: 22px;"> <br /></span><a style="background-color: #ffffff; font-size: 22px;" href="https://www.linkedin.com/feed/hashtag/?keywords=neuroscience&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7123229723014410240" data-attribute-index="14">#Neuroscience</a><span style="font-size: 22px;"> <br /></span><a style="background-color: #ffffff; font-size: 22px;" href="https://www.linkedin.com/feed/hashtag/?keywords=neuromarketing&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7123229723014410240" data-attribute-index="15">#Neuromarketing</a></p>								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-561bbf98" data-id="561bbf98" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-82ecf4a elementor-widget elementor-widget-template" data-id="82ecf4a" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="962" class="elementor elementor-962" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-8a20868 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8a20868" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-837b479" data-id="837b479" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6bae2a6 elementor-widget elementor-widget-heading" data-id="6bae2a6" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Latest Posts</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-797c005 elementor-grid-1 elementor-posts--thumbnail-none elementor-posts--align-left elementor-grid-tablet-1 latest-post-temp elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="797c005" data-element_type="widget" data-e-type="widget" data-settings="{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.classic">
				<div class="elementor-widget-container">
							<div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid" role="list">
				<article class="elementor-post elementor-grid-item post-9594 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-email-marketing ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/09/understanding-emotional-response-to-email-marketing/" >
				Understanding Emotional Response to Email Marketing			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/09/understanding-emotional-response-to-email-marketing/" aria-label="Read more about Understanding Emotional Response to Email Marketing" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9546 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" >
				You think ads don’t work on you. That&#8217;s exactly the problem.			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" aria-label="Read more about You think ads don’t work on you. That&#8217;s exactly the problem." tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9369 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-european-football-tv ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/25/predicting-audience-demand-for-european-football-insights-for-a-scandinavian-tv-channel/" >
				Predicting audience demand for European football: Insights for a Scandinavian TV channel			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/25/predicting-audience-demand-for-european-football-insights-for-a-scandinavian-tv-channel/" aria-label="Read more about Predicting audience demand for European football: Insights for a Scandinavian TV channel" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9308 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" >
				CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" aria-label="Read more about CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9297 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-rnli-charity ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/18/rnli-charity-branding-testing-a-new-logo-and-tagline/" >
				RNLI Charity Branding: Testing a new Logo and Tagline			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/18/rnli-charity-branding-testing-a-new-logo-and-tagline/" aria-label="Read more about RNLI Charity Branding: Testing a new Logo and Tagline" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9254 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-kings-favour-wine ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/12/turning-product-quality-into-value-for-kings-favour-wine/" >
				Turning Product Quality into Value for King’s Favour Wine			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/12/turning-product-quality-into-value-for-kings-favour-wine/" aria-label="Read more about Turning Product Quality into Value for King’s Favour Wine" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9205 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-mtv-channel ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/29/rethinking-what-losing-relevance-really-meant-for-mtv/" >
				Rethinking What “Losing Relevance” Really Meant for MTV			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/29/rethinking-what-losing-relevance-really-meant-for-mtv/" aria-label="Read more about Rethinking What “Losing Relevance” Really Meant for MTV" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9143 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-fragrance-in-context ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/22/understanding-emotional-responses-to-fragrance-in-context/" >
				Understanding Emotional Responses to Fragrance in Context			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/22/understanding-emotional-responses-to-fragrance-in-context/" aria-label="Read more about Understanding Emotional Responses to Fragrance in Context" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9061 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" >
				The Three Pain Points of Commissioning Market Research			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" aria-label="Read more about The Three Pain Points of Commissioning Market Research" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-8952 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-celebrity-tv-sponsorship-fit ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/10/finding-the-right-fit-why-brand-and-partner-match-matters/" >
				Finding the Right Fit: Why Brand and Partner match matters			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/10/finding-the-right-fit-why-brand-and-partner-match-matters/" aria-label="Read more about Finding the Right Fit: Why Brand and Partner match matters" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				</div>
		
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-0f31271 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0f31271" data-element_type="section" data-e-type="section" id="JON_box">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4493a0e" data-id="4493a0e" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-706b6c7 elementor-widget elementor-widget-heading" data-id="706b6c7" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Join Our Newsletter</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-be76411 elementor-widget elementor-widget-text-editor" data-id="be76411" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Subscribe to our email newsletter to keep up to date with our latest insights, news, and findings on market research, implicit testing and our occasional psychological ‘neuro-nuggets’ of wisdom.&nbsp;&nbsp;</p>								</div>
				</div>
				<div class="elementor-element elementor-element-f6c1b48 elementor-widget elementor-widget-button" data-id="f6c1b48" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIwOTEiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Subscribe</span>
					</span>
					</a>
				</div>
								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-2035ff48 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="2035ff48" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13c0aecd" data-id="13c0aecd" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6955f318 elementor-widget elementor-widget-template" data-id="6955f318" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="archive" data-elementor-id="698" class="elementor elementor-698" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-284c4a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="284c4a1" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-424888e our-blog-template" data-id="424888e" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d38ea97 elementor-widget elementor-widget-heading" data-id="d38ea97" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Our blog</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-6f83c3f ssr-blog-list elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts" data-id="6f83c3f" data-element_type="widget" data-e-type="widget" data-settings="{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.cards">
				<div class="elementor-widget-container">
							<div class="elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid" role="list">
				<article class="elementor-post elementor-grid-item post-9546 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
			<div class="elementor-post__card">
				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="500" height="422" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-500x422.png" class="attachment-medium size-medium wp-image-9557" alt="third person effect" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-500x422.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-1024x864.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-768x648.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1.png 1080w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" >
				You think ads don’t work on you. That&#8217;s exactly the problem.			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>75% of people asked to rate an ad, claim advertising doesn&#8217;t affect them.<br />
So what exactly are they rating? And why are we</p>
		</div>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" aria-label="Read more about You think ads don’t work on you. That&#8217;s exactly the problem." tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

				</div>
				<div class="elementor-post__meta-data">
					<span class="elementor-post-date">
			June 2, 2026		</span>
				</div>
					</div>
		</article>
				<article class="elementor-post elementor-grid-item post-9308 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
			<div class="elementor-post__card">
				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="500" height="333" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-500x333.jpg" class="attachment-medium size-medium wp-image-9309" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-500x333.jpg 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-1024x683.jpg 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-768x512.jpg 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-1536x1024.jpg 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente.jpg 1920w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" >
				CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>Back in October 2025, our CEO and Co-Founder Dr. Eamon Fulcher spoke at CERTAMENTE, the Italian neuromarketing conference that&#8217;s become one of the more respected fixtures in the international calendar. It draws researchers, industry leaders, and behavioural scientists from</p>
		</div>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" aria-label="Read more about CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage" tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

				</div>
				<div class="elementor-post__meta-data">
					<span class="elementor-post-date">
			May 21, 2026		</span>
				</div>
					</div>
		</article>
				<article class="elementor-post elementor-grid-item post-9061 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
			<div class="elementor-post__card">
				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="500" height="259" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-500x259.png" class="attachment-medium size-medium wp-image-9062" alt="The Three Pain Points of Commissioning Market Research" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-500x259.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-1024x530.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-768x398.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1.png 1076w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" >
				The Three Pain Points of Commissioning Market Research			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>When people answer survey questions, their responses are influenced by many factors: social desirability, rationalisation, or simply the difficulty of articulating instinctive reactions. As a</p>
		</div>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" aria-label="Read more about The Three Pain Points of Commissioning Market Research" tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

				</div>
				<div class="elementor-post__meta-data">
					<span class="elementor-post-date">
			April 15, 2026		</span>
				</div>
					</div>
		</article>
				</div>
		
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
		<p>The post <a href="https://splitsecondresearch.co.uk/2023/11/09/exhibiting-at-hereford-and-worcestershire-chamber-of-commerce-business-expo/">Exhibiting at Hereford and Worcestershire Chamber of Commerce Business Expo</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>H&#038;W Chamber of Commerce Expo on the 12th of October 2023</title>
		<link>https://splitsecondresearch.co.uk/2023/08/07/hw-chamber-of-commerce-business-expo/</link>
		
		<dc:creator><![CDATA[Chloe Arangath]]></dc:creator>
		<pubDate>Mon, 07 Aug 2023 11:05:44 +0000</pubDate>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[biometric research]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business expo]]></category>
		<category><![CDATA[chamber of commerce]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[neuroscience]]></category>
		<guid isPermaLink="false">https://splitsecondresearch.co.uk/?p=6188</guid>

					<description><![CDATA[<p>12th October 2023 Upcoming Event: Exhibiting at Hereford &#38; Worcester Chamber of Commerce Business Expo Find Split Second Research exhibiting at the H&#38;W Chamber of Commerce</p>
<p>The post <a href="https://splitsecondresearch.co.uk/2023/08/07/hw-chamber-of-commerce-business-expo/">H&amp;W Chamber of Commerce Expo on the 12th of October 2023</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="6188" class="elementor elementor-6188" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-c53d81a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c53d81a" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-086d32f" data-id="086d32f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-1da1ea2 elementor-widget elementor-widget-spacer" data-id="1da1ea2" data-element_type="widget" data-e-type="widget" data-widget_type="spacer.default">
				<div class="elementor-widget-container">
							<div class="elementor-spacer">
			<div class="elementor-spacer-inner"></div>
		</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-8669bfb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8669bfb" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6532d99" data-id="6532d99" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-576b8c2 elementor-widget elementor-widget-heading" data-id="576b8c2" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default"><br>12th October 2023</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-6f1c2ff elementor-widget elementor-widget-text-editor" data-id="6f1c2ff" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Upcoming Event: <span style="font-style: inherit; font-weight: inherit; background-color: var( --e-global-color-85fa161 );">Exhibiting at Hereford &amp; Worcester Chamber of Commerce Business Expo</span></p>								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-05c836f" data-id="05c836f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-eb8b55f elementor-widget elementor-widget-image" data-id="eb8b55f" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img loading="lazy" decoding="async" width="500" height="500" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/08/Were-exhibiting.png" class="attachment-1536x1536 size-1536x1536 wp-image-6242" alt="h&amp;w chamber of commerce business expo Split Second research exhibiting" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2023/08/Were-exhibiting.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2023/08/Were-exhibiting-400x400.png 400w" sizes="(max-width: 500px) 100vw, 500px" />															</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-685d074e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="685d074e" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a91ab82" data-id="7a91ab82" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-660305ff elementor-widget elementor-widget-heading" data-id="660305ff" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Find Split Second Research exhibiting at the H&amp;W Chamber of Commerce Business Expo on the 12th October 2023 at the Three Counties Showground, Malvern </h2>				</div>
				</div>
				<div class="elementor-element elementor-element-a61988d elementor-widget elementor-widget-image" data-id="a61988d" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="https://hwchamber.co.uk/events/business-expo/" target="_blank">
							<img loading="lazy" decoding="async" width="400" height="400" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/08/Were-exhibiting-400x400.png" class="attachment-thumbnail size-thumbnail wp-image-6242" alt="h&amp;w chamber of commerce business expo Split Second research exhibiting" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2023/08/Were-exhibiting-400x400.png 400w, https://splitsecondresearch.co.uk/wp-content/uploads/2023/08/Were-exhibiting.png 500w" sizes="(max-width: 400px) 100vw, 400px" />								</a>
															</div>
				</div>
				<div class="elementor-element elementor-element-4bb84a10 elementor-widget elementor-widget-text-editor" data-id="4bb84a10" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="color: var( --e-global-color-astglobalcolor2 ); font-family: var( --e-global-typography-c1ca8b4-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-c1ca8b4-letter-spacing ); word-spacing: var( --e-global-typography-c1ca8b4-word-spacing ); background-color: var(--ast-global-color-5);">Split Second Research are pleased to announce that we will be exhibiting at HW Chamber of Commerce Business Expo. Our stand will showcase cutting-edge technologies, which we believe have revolutionised market research and provide valuable insights into consumer behaviour. </span></p><p style="font-size: 22px; font-style: normal; font-weight: 400;">Through innovative methodologies, we aim to obtain objective data without relying on direct questions, thereby minimizing biases and<a href="https://splitsecondresearch.co.uk/our-methods/"> narrowing the truth gap.</a></p><p><span style="color: var( --e-global-color-astglobalcolor2 ); font-family: var( --e-global-typography-c1ca8b4-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-c1ca8b4-letter-spacing ); word-spacing: var( --e-global-typography-c1ca8b4-word-spacing ); background-color: var(--ast-global-color-5);">In this event, we will demonstrate how advanced technologies, data analytics and artificial intelligence techniques have enabled us to analyse consumer behaviour effectively and provide meaningful insights.</span></p><p>We will demonstrate how advanced technologies, such as<span style="font-style: inherit; color: var( --e-global-color-astglobalcolor2 ); font-family: var( --e-global-typography-c1ca8b4-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-c1ca8b4-letter-spacing ); word-spacing: var( --e-global-typography-c1ca8b4-word-spacing ); background-color: var(--ast-global-color-5);"> <a style="font-weight: bold;" href="https://www.emotiv.com/emotivpro/" target="_blank" rel="noopener">EEG</a></span><span style="font-style: inherit; color: var( --e-global-color-astglobalcolor2 ); font-family: var( --e-global-typography-c1ca8b4-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-c1ca8b4-letter-spacing ); word-spacing: var( --e-global-typography-c1ca8b4-word-spacing ); background-color: var(--ast-global-color-5);">, <a style="font-weight: bold;" href="https://www.empatica.com/en-gb/embraceplus/" target="_blank" rel="noopener">Biomedical Watches such as Empatica</a></span><span style="font-style: inherit; color: var( --e-global-color-astglobalcolor2 ); font-family: var( --e-global-typography-c1ca8b4-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-c1ca8b4-letter-spacing ); word-spacing: var( --e-global-typography-c1ca8b4-word-spacing ); background-color: var(--ast-global-color-5);"> and our DIY and DIT market research platforms and apps </span><span style="color: var( --e-global-color-astglobalcolor2 ); font-family: var( --e-global-typography-c1ca8b4-font-family ), Sans-serif; font-size: var( --e-global-typography-c1ca8b4-font-size ); letter-spacing: var( --e-global-typography-c1ca8b4-letter-spacing ); word-spacing: var( --e-global-typography-c1ca8b4-word-spacing ); background-color: var(--ast-global-color-5);">have enabled us to successfully analyse consumer behaviour, bringing us closer to the truth. </span></p><p><span style="color: var( --e-global-color-astglobalcolor2 ); font-family: var( --e-global-typography-c1ca8b4-font-family ), Sans-serif; font-size: var( --e-global-typography-c1ca8b4-font-size ); letter-spacing: var( --e-global-typography-c1ca8b4-letter-spacing ); word-spacing: var( --e-global-typography-c1ca8b4-word-spacing ); background-color: var(--ast-global-color-5);">See some of our published case studies here: <a href="https://www.bakeryandsnacks.com/Article/2023/04/25/thinking-outside-the-box-first-of-its-kind-research-turns-breakfast-sounds-into-music" target="_blank" rel="noopener">The Sound of Golden Syrup</a> and <a href="https://whatsonwheretogo.co.uk/Alton-Towers-shares-science-behind-goosebumps-butterflies" target="_blank" rel="noopener">The Science Behind A Perfect Day Out at Alton Towers</a>.</span></p><p>Additionally, at our stand, we will be able to demonstrate and delve into the power of neuromarketing, a cutting-edge field that utilises neuroscience to understand the subconscious drivers behind consumer decisions. By tapping into brain activity and physiological responses, we can gain deeper insights into how consumers truly feel about products and services without relying solely on verbal feedback.</p><p>Our objective is to empower businesses with data-driven insights that transcend traditional survey-based approaches, ensuring greater reliability and relevance. By embracing these new technologies, companies can make well-informed decisions, create products <a href="https://splitsecondresearch.co.uk/2023/04/22/customer-segmentation/">that truly resonate with their target audiences,</a> and ultimately build stronger and more authentic connections with their customers.</p><p>Join us for this exciting event as we unveil the future of market research—a future where biases are minimised, truth is revealed, and businesses can thrive in a world driven by genuine consumer understanding.</p><p>Free to attend, save time on the day by pre-registering and having a badge ready printed for you to collect at reception.</p><p>With over 120 exhibitors from lots of business sectors, a dedicated Networking Zone with free tea and coffee kindly supplied by Brookes Catering – don’t miss the chance to raise your profile with others in the Herefordshire &amp; Worcestershire business community.</p><p>This is the go-to event for anyone starting or growing a business as well as for business professionals looking to improve skills and develop key relationships through networking.</p><p>See More: <a style="font-weight: bold;" href="https://hwchamber.co.uk/events/business-expo/" target="_blank" rel="noopener" data-wplink-edit="true">Herefordshire &amp; Worcestershire Chamber of Commerce</a></p>								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
		<p>The post <a href="https://splitsecondresearch.co.uk/2023/08/07/hw-chamber-of-commerce-business-expo/">H&amp;W Chamber of Commerce Expo on the 12th of October 2023</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>SSR turns 8 years today!</title>
		<link>https://splitsecondresearch.co.uk/2023/02/24/its-our-birthday/</link>
		
		<dc:creator><![CDATA[Chloe Arangath]]></dc:creator>
		<pubDate>Fri, 24 Feb 2023 13:21:39 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Dr Eamon Fulcher]]></category>
		<category><![CDATA[gemma calvert]]></category>
		<category><![CDATA[neuromarketing]]></category>
		<category><![CDATA[neuroscience]]></category>
		<category><![CDATA[Split Second Research]]></category>
		<guid isPermaLink="false">https://splitsecondresearch.co.uk/?p=2443</guid>

					<description><![CDATA[<p>It’s our Birthday! Split Second Research celebrates 8th year. See Post Today, Split Second Research turns 8 years old. Split Second Research is a neuromarketing</p>
<p>The post <a href="https://splitsecondresearch.co.uk/2023/02/24/its-our-birthday/">SSR turns 8 years today!</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="2443" class="elementor elementor-2443" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-fd28bef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fd28bef" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93fd8cd" data-id="93fd8cd" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-3653c1c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3653c1c" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6d57a79" data-id="6d57a79" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-e7c438f elementor-widget elementor-widget-text-editor" data-id="e7c438f" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									February 24, 2023								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ae4a62d" data-id="ae4a62d" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-fe844b6 ssr-writtenby elementor-widget elementor-widget-text-editor" data-id="fe844b6" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									Chloe Arangath								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-614bc46 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="614bc46" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e4e4f4f" data-id="e4e4f4f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4c9d839 elementor-widget elementor-widget-text-editor" data-id="4c9d839" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									SSR turns 8 years today!								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-13039138 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="13039138" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-28779047" data-id="28779047" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-7483e73c elementor-widget elementor-widget-heading" data-id="7483e73c" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">It’s our Birthday! <img decoding="async" role="img" class="emoji" alt="🎂" src="https://s.w.org/images/core/emoji/14.0.0/svg/1f382.svg"><br>

Split Second Research celebrates 8th year.</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-7488a8f9 elementor-widget elementor-widget-image" data-id="7488a8f9" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="https://www.linkedin.com/feed/update/urn:li:activity:7034863661194076161?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7034863661194076161%29">
							<img loading="lazy" decoding="async" width="768" height="1157" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/Split-Second-turns-8-768x1157.jpg" class="attachment-medium_large size-medium_large wp-image-2445" alt="SSR 8 years" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/Split-Second-turns-8-768x1157.jpg 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/Split-Second-turns-8-332x500.jpg 332w, https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/Split-Second-turns-8-680x1024.jpg 680w, https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/Split-Second-turns-8-1019x1536.jpg 1019w, https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/Split-Second-turns-8-1359x2048.jpg 1359w, https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/Split-Second-turns-8-scaled.jpg 1699w" sizes="(max-width: 768px) 100vw, 768px" />								</a>
															</div>
				</div>
				<div class="elementor-element elementor-element-a272a49 elementor-align-center elementor-widget elementor-widget-button" data-id="a272a49" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://www.linkedin.com/feed/update/urn:li:activity:7034863661194076161?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7034863661194076161%29">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">See Post</span>
					</span>
					</a>
				</div>
								</div>
				</div>
				<div class="elementor-element elementor-element-b703af elementor-widget elementor-widget-text-editor" data-id="b703af" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Today, Split Second Research turns 8 years old.</p><p>Split Second Research is a neuromarketing company which specialises in implicit market research methods.</p><p>We are proud to have grown and developed our wonderfully talented team from all around the globe including UK HQ, Brazil, The Philippines, Singapore and The States.</p><p>We would like to thank our clients for their repeated business and loyalty and for making every project an even more fascinating one than the last.</p><p>A special mention to our partners and agencies for their loyalty and commitment to neuroscience.</p><p>We look forward to welcoming new clients on their neuromarketing journey and can’t wait to see the results we discover during our future projects.</p><p>And not forgetting, a special mention to Harry our UK Office Dog for his achievements in providing entertainment, occasional drama, and ultimately, in increasing oxytocin and reducing cortisol in employees with his cuddles!</p><p>Sincerely,</p><p>The SSR Team</p>								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-22e09c51" data-id="22e09c51" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6d9026b4 elementor-widget elementor-widget-template" data-id="6d9026b4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="962" class="elementor elementor-962" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-8a20868 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8a20868" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-837b479" data-id="837b479" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6bae2a6 elementor-widget elementor-widget-heading" data-id="6bae2a6" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Latest Posts</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-797c005 elementor-grid-1 elementor-posts--thumbnail-none elementor-posts--align-left elementor-grid-tablet-1 latest-post-temp elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="797c005" data-element_type="widget" data-e-type="widget" data-settings="{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.classic">
				<div class="elementor-widget-container">
							<div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid" role="list">
				<article class="elementor-post elementor-grid-item post-9594 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-email-marketing ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/09/understanding-emotional-response-to-email-marketing/" >
				Understanding Emotional Response to Email Marketing			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/09/understanding-emotional-response-to-email-marketing/" aria-label="Read more about Understanding Emotional Response to Email Marketing" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9546 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" >
				You think ads don’t work on you. That&#8217;s exactly the problem.			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" aria-label="Read more about You think ads don’t work on you. That&#8217;s exactly the problem." tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9369 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-european-football-tv ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/25/predicting-audience-demand-for-european-football-insights-for-a-scandinavian-tv-channel/" >
				Predicting audience demand for European football: Insights for a Scandinavian TV channel			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/25/predicting-audience-demand-for-european-football-insights-for-a-scandinavian-tv-channel/" aria-label="Read more about Predicting audience demand for European football: Insights for a Scandinavian TV channel" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9308 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" >
				CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" aria-label="Read more about CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9297 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-rnli-charity ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/18/rnli-charity-branding-testing-a-new-logo-and-tagline/" >
				RNLI Charity Branding: Testing a new Logo and Tagline			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/18/rnli-charity-branding-testing-a-new-logo-and-tagline/" aria-label="Read more about RNLI Charity Branding: Testing a new Logo and Tagline" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9254 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-kings-favour-wine ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/12/turning-product-quality-into-value-for-kings-favour-wine/" >
				Turning Product Quality into Value for King’s Favour Wine			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/12/turning-product-quality-into-value-for-kings-favour-wine/" aria-label="Read more about Turning Product Quality into Value for King’s Favour Wine" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9205 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-mtv-channel ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/29/rethinking-what-losing-relevance-really-meant-for-mtv/" >
				Rethinking What “Losing Relevance” Really Meant for MTV			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/29/rethinking-what-losing-relevance-really-meant-for-mtv/" aria-label="Read more about Rethinking What “Losing Relevance” Really Meant for MTV" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9143 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-fragrance-in-context ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/22/understanding-emotional-responses-to-fragrance-in-context/" >
				Understanding Emotional Responses to Fragrance in Context			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/22/understanding-emotional-responses-to-fragrance-in-context/" aria-label="Read more about Understanding Emotional Responses to Fragrance in Context" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9061 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" >
				The Three Pain Points of Commissioning Market Research			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" aria-label="Read more about The Three Pain Points of Commissioning Market Research" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-8952 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-celebrity-tv-sponsorship-fit ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/10/finding-the-right-fit-why-brand-and-partner-match-matters/" >
				Finding the Right Fit: Why Brand and Partner match matters			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/10/finding-the-right-fit-why-brand-and-partner-match-matters/" aria-label="Read more about Finding the Right Fit: Why Brand and Partner match matters" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				</div>
		
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-0f31271 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0f31271" data-element_type="section" data-e-type="section" id="JON_box">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4493a0e" data-id="4493a0e" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-706b6c7 elementor-widget elementor-widget-heading" data-id="706b6c7" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Join Our Newsletter</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-be76411 elementor-widget elementor-widget-text-editor" data-id="be76411" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Subscribe to our email newsletter to keep up to date with our latest insights, news, and findings on market research, implicit testing and our occasional psychological ‘neuro-nuggets’ of wisdom.&nbsp;&nbsp;</p>								</div>
				</div>
				<div class="elementor-element elementor-element-f6c1b48 elementor-widget elementor-widget-button" data-id="f6c1b48" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIwOTEiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Subscribe</span>
					</span>
					</a>
				</div>
								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-a581e20 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a581e20" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e242c46" data-id="e242c46" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-374bd2d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="374bd2d" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f0702bf" data-id="f0702bf" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-419ba1d elementor-widget elementor-widget-button" data-id="419ba1d" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://splitsecondresearch.co.uk/our-team/">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Meet The Team</span>
					</span>
					</a>
				</div>
								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c0177b" data-id="4c0177b" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap">
							</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-a72965b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a72965b" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e025a60" data-id="e025a60" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-5b6cf3d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5b6cf3d" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b139b93" data-id="b139b93" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-138785b elementor-widget elementor-widget-text-editor" data-id="138785b" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Read an implicit market research case study <a style="font-family: var( --e-global-typography-c1ca8b4-font-family ), Sans-serif; font-size: var( --e-global-typography-c1ca8b4-font-size ); letter-spacing: var( --e-global-typography-c1ca8b4-letter-spacing ); word-spacing: var( --e-global-typography-c1ca8b4-word-spacing );" href="https://splitsecondresearch.co.uk/2023/04/14/implicit-case-study-which-visual-assets-drive-sales-of-bottled-water/" target="_blank" rel="noopener">here:</a></p>								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-553943d" data-id="553943d" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-636338d elementor-widget elementor-widget-image" data-id="636338d" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
																<a href="https://splitsecondresearch.co.uk/2023/04/14/implicit-case-study-which-visual-assets-drive-sales-of-bottled-water/">
							<img loading="lazy" decoding="async" width="400" height="400" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/04/Blue-Modern-Technology-News-Headline-Instagram-Post-3-400x400.jpg" class="attachment-thumbnail size-thumbnail wp-image-3018" alt="Implicit market research methods. Visual assets case study by Split second research" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2023/04/Blue-Modern-Technology-News-Headline-Instagram-Post-3-400x400.jpg 400w, https://splitsecondresearch.co.uk/wp-content/uploads/2023/04/Blue-Modern-Technology-News-Headline-Instagram-Post-3-500x500.jpg 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2023/04/Blue-Modern-Technology-News-Headline-Instagram-Post-3-768x768.jpg 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2023/04/Blue-Modern-Technology-News-Headline-Instagram-Post-3.jpg 810w" sizes="(max-width: 400px) 100vw, 400px" />								</a>
															</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e1cbb4" data-id="1e1cbb4" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap">
							</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1ae4d7f7 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="1ae4d7f7" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-210ef671" data-id="210ef671" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-74863c9a elementor-widget elementor-widget-template" data-id="74863c9a" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="archive" data-elementor-id="698" class="elementor elementor-698" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-284c4a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="284c4a1" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-424888e our-blog-template" data-id="424888e" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d38ea97 elementor-widget elementor-widget-heading" data-id="d38ea97" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Our blog</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-6f83c3f ssr-blog-list elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts" data-id="6f83c3f" data-element_type="widget" data-e-type="widget" data-settings="{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.cards">
				<div class="elementor-widget-container">
							<div class="elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid" role="list">
				<article class="elementor-post elementor-grid-item post-9546 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
			<div class="elementor-post__card">
				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="500" height="422" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-500x422.png" class="attachment-medium size-medium wp-image-9557" alt="third person effect" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-500x422.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-1024x864.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-768x648.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1.png 1080w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" >
				You think ads don’t work on you. That&#8217;s exactly the problem.			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>75% of people asked to rate an ad, claim advertising doesn&#8217;t affect them.<br />
So what exactly are they rating? And why are we</p>
		</div>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" aria-label="Read more about You think ads don’t work on you. That&#8217;s exactly the problem." tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

				</div>
				<div class="elementor-post__meta-data">
					<span class="elementor-post-date">
			June 2, 2026		</span>
				</div>
					</div>
		</article>
				<article class="elementor-post elementor-grid-item post-9308 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
			<div class="elementor-post__card">
				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="500" height="333" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-500x333.jpg" class="attachment-medium size-medium wp-image-9309" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-500x333.jpg 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-1024x683.jpg 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-768x512.jpg 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-1536x1024.jpg 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente.jpg 1920w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" >
				CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>Back in October 2025, our CEO and Co-Founder Dr. Eamon Fulcher spoke at CERTAMENTE, the Italian neuromarketing conference that&#8217;s become one of the more respected fixtures in the international calendar. It draws researchers, industry leaders, and behavioural scientists from</p>
		</div>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" aria-label="Read more about CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage" tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

				</div>
				<div class="elementor-post__meta-data">
					<span class="elementor-post-date">
			May 21, 2026		</span>
				</div>
					</div>
		</article>
				<article class="elementor-post elementor-grid-item post-9061 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
			<div class="elementor-post__card">
				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="500" height="259" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-500x259.png" class="attachment-medium size-medium wp-image-9062" alt="The Three Pain Points of Commissioning Market Research" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-500x259.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-1024x530.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-768x398.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1.png 1076w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" >
				The Three Pain Points of Commissioning Market Research			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>When people answer survey questions, their responses are influenced by many factors: social desirability, rationalisation, or simply the difficulty of articulating instinctive reactions. As a</p>
		</div>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" aria-label="Read more about The Three Pain Points of Commissioning Market Research" tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

				</div>
				<div class="elementor-post__meta-data">
					<span class="elementor-post-date">
			April 15, 2026		</span>
				</div>
					</div>
		</article>
				</div>
		
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
		<p>The post <a href="https://splitsecondresearch.co.uk/2023/02/24/its-our-birthday/">SSR turns 8 years today!</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>The Past, Present and Future of Neuromarketing &#8211; Podcast interview with our Co-founder Professor Gemma Calvert</title>
		<link>https://splitsecondresearch.co.uk/2023/02/06/the-past-present-and-future-of-neuromarketing-podcast-interview-with-our-co-founder-professor-gemma-calvert/</link>
		
		<dc:creator><![CDATA[Chloe Arangath]]></dc:creator>
		<pubDate>Mon, 06 Feb 2023 14:57:21 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[gemma calvert]]></category>
		<category><![CDATA[implicit market research]]></category>
		<category><![CDATA[implicit testing]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[neuromarketing]]></category>
		<category><![CDATA[neuroscience]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[Split Second Research]]></category>
		<category><![CDATA[system 1]]></category>
		<guid isPermaLink="false">https://splitsecondresearch.co.uk/site2023/?p=1957</guid>

					<description><![CDATA[<p>Gemma Calvert,&#160;Professor of Neuromarketing,&#160;was invited on to the&#160;podcast series by Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco, at BI Norwegian Business School, about topics</p>
<p>The post <a href="https://splitsecondresearch.co.uk/2023/02/06/the-past-present-and-future-of-neuromarketing-podcast-interview-with-our-co-founder-professor-gemma-calvert/">The Past, Present and Future of Neuromarketing &#8211; Podcast interview with our Co-founder Professor Gemma Calvert</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="1957" class="elementor elementor-1957" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-5563bed2 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="5563bed2" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68a5074e" data-id="68a5074e" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-1de8b8c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1de8b8c5" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7fda73c7" data-id="7fda73c7" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-65057676 elementor-widget elementor-widget-text-editor" data-id="65057676" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									February 6, 2023								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-375909ea" data-id="375909ea" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6a9f155d ssr-writtenby elementor-widget elementor-widget-text-editor" data-id="6a9f155d" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									Chloe Arangath								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-76137612 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="76137612" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2657d3f" data-id="2657d3f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-3c60fb10 elementor-widget elementor-widget-text-editor" data-id="3c60fb10" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									The Past, Present and Future of Neuromarketing &#8211; Podcast interview with our Co-founder Professor Gemma Calvert								</div>
				</div>
				<div class="elementor-element elementor-element-3cb0ab3 elementor-widget__width-initial ssr-topic-keywords elementor-widget elementor-widget-text-editor" data-id="3cb0ab3" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<a href="https://splitsecondresearch.co.uk/tag/gemma-calvert/" rel="tag">gemma calvert</a>, <a href="https://splitsecondresearch.co.uk/tag/implicit-market-research/" rel="tag">implicit market research</a>, <a href="https://splitsecondresearch.co.uk/tag/implicit-testing/" rel="tag">implicit testing</a>, <a href="https://splitsecondresearch.co.uk/tag/market-research/" rel="tag">market research</a>, <a href="https://splitsecondresearch.co.uk/tag/neuromarketing/" rel="tag">neuromarketing</a>, <a href="https://splitsecondresearch.co.uk/tag/neuroscience/" rel="tag">neuroscience</a>, <a href="https://splitsecondresearch.co.uk/tag/podcast/" rel="tag">podcast</a>, <a href="https://splitsecondresearch.co.uk/tag/split-second-research/" rel="tag">Split Second Research</a>, <a href="https://splitsecondresearch.co.uk/tag/system-1/" rel="tag">system 1</a>								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-5767db7a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5767db7a" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7707387d" data-id="7707387d" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-5de1dd90 elementor-widget elementor-widget-text-editor" data-id="5de1dd90" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Gemma Calvert,&nbsp;<span style="color: var( --e-global-color-astglobalcolor2 ); font-family: var( --e-global-typography-c1ca8b4-font-family ), Sans-serif; font-size: var( --e-global-typography-c1ca8b4-font-size ); letter-spacing: var( --e-global-typography-c1ca8b4-letter-spacing ); word-spacing: var( --e-global-typography-c1ca8b4-word-spacing ); background-color: var(--ast-global-color-5);">Professor of Neuromarketing,&nbsp;</span><span style="font-style: inherit; font-weight: inherit; color: var( --e-global-color-astglobalcolor2 ); font-family: var( --e-global-typography-c1ca8b4-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-c1ca8b4-letter-spacing ); word-spacing: var( --e-global-typography-c1ca8b4-word-spacing ); background-color: var(--ast-global-color-5);">was invited on to the&nbsp;podcast series by Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco, at BI Norwegian Business School, about topics related to customer experience (CX) management.</span></p>
<p>Professor Gemma Calvert is <span style="color: var( --e-global-color-astglobalcolor2 ); font-family: var( --e-global-typography-c1ca8b4-font-family ), Sans-serif; font-size: var( --e-global-typography-c1ca8b4-font-size ); letter-spacing: var( --e-global-typography-c1ca8b4-letter-spacing ); word-spacing: var( --e-global-typography-c1ca8b4-word-spacing ); background-color: var(--ast-global-color-5);">Co-founder of&nbsp;</span><span style="color: var( --e-global-color-astglobalcolor2 ); font-family: var( --e-global-typography-c1ca8b4-font-family ), Sans-serif; font-size: var( --e-global-typography-c1ca8b4-font-size ); letter-spacing: var( --e-global-typography-c1ca8b4-letter-spacing ); word-spacing: var( --e-global-typography-c1ca8b4-word-spacing ); background-color: var(--ast-global-color-5);">S</span><span style="color: var( --e-global-color-astglobalcolor2 ); font-family: var( --e-global-typography-c1ca8b4-font-family ), Sans-serif; font-size: var( --e-global-typography-c1ca8b4-font-size ); letter-spacing: var( --e-global-typography-c1ca8b4-letter-spacing ); word-spacing: var( --e-global-typography-c1ca8b4-word-spacing ); background-color: var(--ast-global-color-5);">plit Second Research, a&nbsp;</span><span style="font-size: var( --e-global-typography-c1ca8b4-font-size ); font-style: inherit; font-weight: inherit; color: var( --e-global-color-astglobalcolor2 ); font-family: var( --e-global-typography-c1ca8b4-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-c1ca8b4-letter-spacing ); word-spacing: var( --e-global-typography-c1ca8b4-word-spacing ); background-color: var(--ast-global-color-5);">Neuromarketing company in the UK, specialising in implicit system 1 market research .</span><span style="font-size: var( --e-global-typography-c1ca8b4-font-size ); font-style: inherit; font-weight: inherit; color: var( --e-global-color-astglobalcolor2 ); font-family: var( --e-global-typography-c1ca8b4-font-family ), Sans-serif; letter-spacing: var( --e-global-typography-c1ca8b4-letter-spacing ); word-spacing: var( --e-global-typography-c1ca8b4-word-spacing ); background-color: var(--ast-global-color-5);">&nbsp;</span></p>
<p>In this episode, Assoc. Prof. Carlos Velasco interviews Prof. Gemma Calvert regarding her work on Neuroscience and Neuromarketing, and the past, present, and future of Neuromarketing.</p>								</div>
				</div>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-3b4c258 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3b4c258" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c661320" data-id="c661320" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-56205f6 elementor-widget elementor-widget-image" data-id="56205f6" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img loading="lazy" decoding="async" width="300" height="298" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/Screenshot-2023-02-06-145539-300x298-1.jpg" class="attachment-large size-large wp-image-1958" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/Screenshot-2023-02-06-145539-300x298-1.jpg 300w, https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/Screenshot-2023-02-06-145539-300x298-1-150x150.jpg 150w" sizes="(max-width: 300px) 100vw, 300px" />															</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fe372a1" data-id="fe372a1" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-46cd9bd elementor-widget elementor-widget-image" data-id="46cd9bd" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img loading="lazy" decoding="async" width="300" height="300" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/1-300x300-1.jpg" class="attachment-large size-large wp-image-1961" alt="Professor Gemma Calvert, Split Second Research" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/1-300x300-1.jpg 300w, https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/1-300x300-1-150x150.jpg 150w" sizes="(max-width: 300px) 100vw, 300px" />															</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<div class="elementor-element elementor-element-16512b8 elementor-widget elementor-widget-heading" data-id="16512b8" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">A few important quotes from the episode:</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-74a0fce elementor-widget elementor-widget-text-editor" data-id="74a0fce" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<h4><strong>Neuromarketing and neuroscience</strong></h4><p> </p><p>“…neuromarketing is really more about helping brands to better understand how their products, their packaging, their marketing messages and so forth are engaging.”</p><p>“I think probably one of the most important contributions that neuroscience has had to marketing, is giving us a touch of reality about who we really are.”</p><h4><strong>How consumers behave</strong></h4><h4> </h4><p>“We don’t like advertising a lot. We find all those marketing messages and communications intrusive and irritating, disruptive, grabbing our attention, pushy.”</p><p>“…[consumers] don’t go around shops deciding at every shelf how we emotionally feel about a brand. So, this means we’re not introspective. Our brains are lazy, we confabulate. We tell market researchers what we think they want to hear, or we don’t know why we buy. We’re pretty good at telling people what we like and what we don’t like. But why? Well, maybe there are some reasons in there. It’s difficult to introspect because maybe those reasons are so lost in time that we can’t get them out, at least not explicitly. But that is the role of the neuromarketer.&#8221;</p><h4><strong>The role of neuromarketing</strong></h4><p> </p><p>&#8220;Those reasons are still inside your brain and neuromarketers work to get them out, so that brand owners can understand what is it about their brands that make them successful or otherwise.”</p><p>“…over the years, we realized that we are actually competing against costs of focus groups. We do deliver extra value and yet we’re highly competitive with them.”</p><p>“Isn’t it more important that you understand honestly what is in people’s minds and what they will and won’t accept at the point of sale? Because that’s going to save you millions of marketing dollars and manufacturing dollars to bring a product into the market, it’s phenomenally expensive. So to pay a little bit more for the predictability that’s going to succeed or fail, isn’t that worth it?”</p>								</div>
				</div>
				<div class="elementor-element elementor-element-f9d165d elementor-widget elementor-widget-image" data-id="f9d165d" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img loading="lazy" decoding="async" width="1024" height="392" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/Screenshot-2023-02-06-122422-1024x392-1.jpg" class="attachment-large size-large wp-image-1962" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/Screenshot-2023-02-06-122422-1024x392-1.jpg 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/Screenshot-2023-02-06-122422-1024x392-1-300x115.jpg 300w, https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/Screenshot-2023-02-06-122422-1024x392-1-768x294.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
				</div>
				<div class="elementor-element elementor-element-8d00e7f elementor-widget elementor-widget-heading" data-id="8d00e7f" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Past, present, and future of Neuromarketing</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-a9b0946 elementor-widget elementor-widget-text-editor" data-id="a9b0946" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									Customer Experience (CX) Management								</div>
				</div>
				<div class="elementor-element elementor-element-b75a268 elementor-widget elementor-widget-text-editor" data-id="b75a268" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>In this episode, Carlos interviews Professor Gemma Calvert at Nanyang Technological University about her work on Neuroscience and Neuromarketing, and the past, present, and future of Neuromarketing. </p><p>For more information, visit her personal website <a href="http://gemmacalvert.com/" target="_blank" rel="noopener">http://gemmacalvert.com/ </a>and her company’s website: <a href="https://splitsecondresearch.co.uk" target="_blank" rel="noopener">https://splitsecondresearch.co.uk/</a> </p>								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-69efc02c" data-id="69efc02c" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-5a0cbaa5 elementor-widget elementor-widget-template" data-id="5a0cbaa5" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="962" class="elementor elementor-962" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-8a20868 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8a20868" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-837b479" data-id="837b479" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6bae2a6 elementor-widget elementor-widget-heading" data-id="6bae2a6" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Latest Posts</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-797c005 elementor-grid-1 elementor-posts--thumbnail-none elementor-posts--align-left elementor-grid-tablet-1 latest-post-temp elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="797c005" data-element_type="widget" data-e-type="widget" data-settings="{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.classic">
				<div class="elementor-widget-container">
							<div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid" role="list">
				<article class="elementor-post elementor-grid-item post-9594 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-email-marketing ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/09/understanding-emotional-response-to-email-marketing/" >
				Understanding Emotional Response to Email Marketing			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/09/understanding-emotional-response-to-email-marketing/" aria-label="Read more about Understanding Emotional Response to Email Marketing" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9546 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" >
				You think ads don’t work on you. That&#8217;s exactly the problem.			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" aria-label="Read more about You think ads don’t work on you. That&#8217;s exactly the problem." tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9369 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-european-football-tv ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/25/predicting-audience-demand-for-european-football-insights-for-a-scandinavian-tv-channel/" >
				Predicting audience demand for European football: Insights for a Scandinavian TV channel			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/25/predicting-audience-demand-for-european-football-insights-for-a-scandinavian-tv-channel/" aria-label="Read more about Predicting audience demand for European football: Insights for a Scandinavian TV channel" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9308 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" >
				CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" aria-label="Read more about CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9297 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-rnli-charity ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/18/rnli-charity-branding-testing-a-new-logo-and-tagline/" >
				RNLI Charity Branding: Testing a new Logo and Tagline			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/18/rnli-charity-branding-testing-a-new-logo-and-tagline/" aria-label="Read more about RNLI Charity Branding: Testing a new Logo and Tagline" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9254 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-kings-favour-wine ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/12/turning-product-quality-into-value-for-kings-favour-wine/" >
				Turning Product Quality into Value for King’s Favour Wine			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/12/turning-product-quality-into-value-for-kings-favour-wine/" aria-label="Read more about Turning Product Quality into Value for King’s Favour Wine" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9205 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-mtv-channel ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/29/rethinking-what-losing-relevance-really-meant-for-mtv/" >
				Rethinking What “Losing Relevance” Really Meant for MTV			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/29/rethinking-what-losing-relevance-really-meant-for-mtv/" aria-label="Read more about Rethinking What “Losing Relevance” Really Meant for MTV" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9143 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-fragrance-in-context ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/22/understanding-emotional-responses-to-fragrance-in-context/" >
				Understanding Emotional Responses to Fragrance in Context			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/22/understanding-emotional-responses-to-fragrance-in-context/" aria-label="Read more about Understanding Emotional Responses to Fragrance in Context" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9061 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" >
				The Three Pain Points of Commissioning Market Research			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" aria-label="Read more about The Three Pain Points of Commissioning Market Research" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-8952 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-celebrity-tv-sponsorship-fit ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/10/finding-the-right-fit-why-brand-and-partner-match-matters/" >
				Finding the Right Fit: Why Brand and Partner match matters			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/10/finding-the-right-fit-why-brand-and-partner-match-matters/" aria-label="Read more about Finding the Right Fit: Why Brand and Partner match matters" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				</div>
		
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-0f31271 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0f31271" data-element_type="section" data-e-type="section" id="JON_box">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4493a0e" data-id="4493a0e" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-706b6c7 elementor-widget elementor-widget-heading" data-id="706b6c7" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Join Our Newsletter</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-be76411 elementor-widget elementor-widget-text-editor" data-id="be76411" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Subscribe to our email newsletter to keep up to date with our latest insights, news, and findings on market research, implicit testing and our occasional psychological ‘neuro-nuggets’ of wisdom.&nbsp;&nbsp;</p>								</div>
				</div>
				<div class="elementor-element elementor-element-f6c1b48 elementor-widget elementor-widget-button" data-id="f6c1b48" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIwOTEiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Subscribe</span>
					</span>
					</a>
				</div>
								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-d181d37 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d181d37" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b0ccfd" data-id="7b0ccfd" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-e67087c elementor-widget elementor-widget-text-editor" data-id="e67087c" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Meet the team at Split Second Research:&nbsp;</p>
<p><blockquote class="wp-embedded-content" data-secret="ZQL9GkQgnM"><a href="https://splitsecondresearch.co.uk/our-team/">Our Team</a></blockquote><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted"  title="&#8220;Our Team&#8221; &#8212; Split Second Research" src="https://splitsecondresearch.co.uk/our-team/embed/#?secret=lq8tMa2OUv#?secret=ZQL9GkQgnM" data-secret="ZQL9GkQgnM" width="600" height="338" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p>
<p>Learn more about Gemma Calvert: <a style="font-size: 1rem;" href="https://splitsecondresearch.co.uk/2018/06/27/gemma-calvert-presented-at-the-world-neuromarketing-forum-2018/" target="_blank" rel="noopener">splitsecondresearch.co.uk/2018/06/27/gemma-calvert-presented-at-the-world-neuromarketing-forum-2018/&nbsp;</a></p>								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-120f8a1" data-id="120f8a1" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap">
							</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-260ef79b elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="260ef79b" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f5ec60c" data-id="2f5ec60c" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-3fd812b4 elementor-widget elementor-widget-template" data-id="3fd812b4" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="archive" data-elementor-id="698" class="elementor elementor-698" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-284c4a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="284c4a1" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-424888e our-blog-template" data-id="424888e" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d38ea97 elementor-widget elementor-widget-heading" data-id="d38ea97" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Our blog</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-6f83c3f ssr-blog-list elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts" data-id="6f83c3f" data-element_type="widget" data-e-type="widget" data-settings="{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.cards">
				<div class="elementor-widget-container">
							<div class="elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid" role="list">
				<article class="elementor-post elementor-grid-item post-9546 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
			<div class="elementor-post__card">
				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="500" height="422" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-500x422.png" class="attachment-medium size-medium wp-image-9557" alt="third person effect" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-500x422.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-1024x864.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-768x648.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1.png 1080w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" >
				You think ads don’t work on you. That&#8217;s exactly the problem.			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>75% of people asked to rate an ad, claim advertising doesn&#8217;t affect them.<br />
So what exactly are they rating? And why are we</p>
		</div>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" aria-label="Read more about You think ads don’t work on you. That&#8217;s exactly the problem." tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

				</div>
				<div class="elementor-post__meta-data">
					<span class="elementor-post-date">
			June 2, 2026		</span>
				</div>
					</div>
		</article>
				<article class="elementor-post elementor-grid-item post-9308 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
			<div class="elementor-post__card">
				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="500" height="333" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-500x333.jpg" class="attachment-medium size-medium wp-image-9309" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-500x333.jpg 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-1024x683.jpg 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-768x512.jpg 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-1536x1024.jpg 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente.jpg 1920w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" >
				CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>Back in October 2025, our CEO and Co-Founder Dr. Eamon Fulcher spoke at CERTAMENTE, the Italian neuromarketing conference that&#8217;s become one of the more respected fixtures in the international calendar. It draws researchers, industry leaders, and behavioural scientists from</p>
		</div>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" aria-label="Read more about CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage" tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

				</div>
				<div class="elementor-post__meta-data">
					<span class="elementor-post-date">
			May 21, 2026		</span>
				</div>
					</div>
		</article>
				<article class="elementor-post elementor-grid-item post-9061 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
			<div class="elementor-post__card">
				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="500" height="259" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-500x259.png" class="attachment-medium size-medium wp-image-9062" alt="The Three Pain Points of Commissioning Market Research" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-500x259.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-1024x530.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-768x398.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1.png 1076w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" >
				The Three Pain Points of Commissioning Market Research			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>When people answer survey questions, their responses are influenced by many factors: social desirability, rationalisation, or simply the difficulty of articulating instinctive reactions. As a</p>
		</div>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" aria-label="Read more about The Three Pain Points of Commissioning Market Research" tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

				</div>
				<div class="elementor-post__meta-data">
					<span class="elementor-post-date">
			April 15, 2026		</span>
				</div>
					</div>
		</article>
				</div>
		
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
		<p>The post <a href="https://splitsecondresearch.co.uk/2023/02/06/the-past-present-and-future-of-neuromarketing-podcast-interview-with-our-co-founder-professor-gemma-calvert/">The Past, Present and Future of Neuromarketing &#8211; Podcast interview with our Co-founder Professor Gemma Calvert</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
