Prof Gemma Calvert, co-founder of Split Second Research, gave an insightful and entertaining keynote talk at the World Neuromarketing Forum in Singapore, 2018.
Hosted by the NMSBA, the conference focussed on current thinking and new developments in neuromarketing, bringing together providers and users in a highly interactive forum.
Split Second Research demonstrated it’s integrated IMPRESS platform for the automation of implicit testing. This makes development and analysis happen in a split second! We also gave away 200 Split Second Research aprons with the slogan “KEEP CALM and dinner with be ready in a Split Second”, here modelled by NMSBA chair Caral Nagal:
Latest Post
Join Our Newsletter
Subscribe to our email newsletter to keep up to date with our latest insights, news, and findings on market research, implicit testing and our occasional psychological ‘neuro-nuggets’ of wisdom.
Our blog
What Women Want – White Paper by The Female Lead – September 2023
The Science of Fulfilment – What Women Want Dr. Eamon Fulcher, Split Second Research’s CEO and Co-founder, discusses a recent study for The Female Lead
Exhibiting at Hereford and Worcestershire Chamber of Commerce Business Expo
Our Split Second Research team had a fantastic time exhibiting at Herefordshire & Worcestershire Chamber of Commerce Business Expo earlier this month. At the expo, we had
Understanding Why People Buy Using Psychology-Based Market Research Methods
Why Do People Buy? …And how can we capture that “why” as market researchers? Studies show that consumer behaviour is rooted more in the subconscious
