implicit case study Archives - Split Second Research https://splitsecondresearch.co.uk/tag/implicit-case-study/ Split Second Research is a neuromarketing research agency bringing you knowledge of your market and competitive advantage to your business Fri, 06 Feb 2026 12:33:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/cropped-cropped-SSR_logo2-1-32x32.png implicit case study Archives - Split Second Research https://splitsecondresearch.co.uk/tag/implicit-case-study/ 32 32 Our Breakthrough Neuroscientific Research for The Queen’s Reading Room https://splitsecondresearch.co.uk/2024/03/27/our-neuroscientific-research-for-the-queens-reading-room/ Wed, 27 Mar 2024 14:11:03 +0000 https://splitsecondresearch.co.uk/?p=6677 Split Second Research is proud to announce our collaboration with Trinity McQueen and The Queen’s Reading Room charity on pioneering neuroscientific research exploring the correlation between reading and wellbeing. Commissioned by the charity and endorsed by Queen Camilla herself, this study unveils a significant breakthrough: just five minutes of daily reading can yield health benefits …

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March 27, 2024
Dr Eamon Fulcher
Our Breakthrough Neuroscientific Research for The Queen’s Reading Room

Split Second Research is proud to announce our collaboration with Trinity McQueen and The Queen’s Reading Room charity on pioneering neuroscientific research exploring the correlation between reading and wellbeing. Commissioned by the charity and endorsed by Queen Camilla herself, this study unveils a significant breakthrough: just five minutes of daily reading can yield health benefits comparable to those of walking 10,000 steps or consuming five portions of fruits and vegetables.

Revealing the Link Between Reading Fiction and Wellbeing

Queen Camilla’s endorsement marks a pivotal moment in recognizing the transformative power of literature on mental health and cognition. The research, presented at the third anniversary celebration of The Queen’s Reading Room, highlights the profound impact of storytelling on stress reduction, improved concentration, and enhanced emotional connectivity. 

In her speech at the prestigious event, Her Majesty said: 

“In addition to our five a day and our 10,000 steps, we should all be aiming for at least 5 minutes of reading every day for invaluable benefits for brain health and mental well-being.”

“Just as we always suspected, books are good for us – and now science is proving us right!”

It is an honour for Split Second Research to contribute to this vital initiative, promoting literacy and advocating for the incorporation of reading into daily routines for the betterment of individuals’ overall wellbeing. We extend our deepest gratitude to Queen Camilla, The Queen’s Reading Room charity, and all those involved for their unwavering support and commitment to promoting the love of literature. Together, we aim to spread awareness of the enriching effects of reading and inspire individuals worldwide to embrace the power of storytelling for a healthier, happier tomorrow.

Learn more about Split Second’s research methods.

In The Press

The Queen’s Reading Room:

The Royal Family’s Instagram post The Queen's Reading Room Commission Split Second Research

The Telegraph: Five minutes reading a day keeps the blues away, says Queen’s first book club study

The Daily Mail: Queen Camilla endorses research which says five minutes of reading a day is valuable to health as she poses with top authors, Helena Bonham-Carter and Joanna Lumely

Watch The Daily Mail video.

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The Sound of Lyle’s Golden Syrup

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Lyle’s Golden Syrup has always had a taste that people struggle to put into words. It’s familiar and comforting, but hard to describe. So instead of asking people to explain it, we let their brains do the talking.

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February 4, 2026

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]]> Which visual assets drive sales of bottled water? https://splitsecondresearch.co.uk/2023/04/14/implicit-case-study-which-visual-assets-drive-sales-of-bottled-water/ Fri, 14 Apr 2023 15:14:08 +0000 https://splitsecondresearch.co.uk/?p=3016 A leading mineral water brand is known for its natural heritage, high mineral content and origins from the mountains. Nature, freshness and purity are key brand attributes.
Whilst undergoing a brand refresh, the

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CASE STUDY

Which visual assets drive
sales of bottled water?

Natural Fresh
The Challenge

A leading mineral water brand is known for its natural heritage, high mineral content and origins from the mountains. Nature, freshness and purity are key brand attributes.

Whilst undergoing a brand refresh, the client and agency were exploring new directions, which led to a new packaging design. In the new design, several visual assets were thought not to be key and were dropped as a result.

Since the introduction of this new packaging, sales began to stagnate and even decline. This was in the face of an aggressive campaign claiming strong natural credentials from a major competitor.

The Solution

When Split Second Research were appointed to investigate consumer sentiment, it was revealed, through implicit market research methods, that the brand had unintentionally jettisoned its core heritage credentials. 

It was revealed that the new direction had confused and ‘lost’ its loyal customers and that two of the three assets that were dropped from the original packaging, were in fact shown to be key drivers in the category.

The results proved that customers trusted the original visual assets and believed in the source of freshness and purity and they were confused by the new approach.

The Outcomes

The implicit market research study gave the brand new insights to inform their pack design – a confidence that their original branding was successful, as well as insights into key areas in which it could be improved.

As a result, work is now underway to renew the brand’s former successful foundations by restoring the previous visual assets with a contemporary update. They even decided to enhance one of the two assets, making its presence clearer on the pack, since it is a crucial asset for the brand.

If you’d like to understand how this approach can be applied to your own challenge, get in touch with one of our market research experts, here.

Case Studies

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