Apple products have led the way and shaped tech product design. The packaging for Apple products is well-known for its on-trend, understated, minimal approach. Their boxes are all-white with only the product name, logo on the sides, and an image of the product on the front. All their packaging is uniform in colour and shape, giving the white boxes a “collectable” appeal to them. Apple have incredible attention to detail and consider texture and user experience with their packaging. The boxes have an airy yet dense quality to them and often feature a matte texture and a metallic, embossed text or logo. Inside the box, every item has its place and fits perfectly. The accessories are evenly spaced and match the white of the packaging, creating a very visually satisfying appeal to the perfectionists out there. The white-out of everything but the main product gives the main product more emphasis. 

With this attention to design details, it is no wonder Apple is most used by creatives and most associated with creativity. The paired-back look is very contemporary, strong and even sculptural, which reinforces the company’s designer brand identity.