<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Mark Webster Archives - Split Second Research</title>
	<atom:link href="https://splitsecondresearch.co.uk/tag/mark-webster/feed/" rel="self" type="application/rss+xml" />
	<link>https://splitsecondresearch.co.uk/tag/mark-webster/</link>
	<description>UK neuromarketing research agency using Implicit Association Testing to uncover the emotional drivers of consumer choice. Trusted by Coca-Cola, Heinz, Danone and more.</description>
	<lastBuildDate>Tue, 10 Mar 2026 02:58:47 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=7.1</generator>

<image>
	<url>https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/cropped-cropped-SSR_logo2-1-32x32.png</url>
	<title>Mark Webster Archives - Split Second Research</title>
	<link>https://splitsecondresearch.co.uk/tag/mark-webster/</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Mark Webster interview</title>
		<link>https://splitsecondresearch.co.uk/2021/03/15/mark-webster-interview/</link>
		
		<dc:creator><![CDATA[Dr Eamon Fulcher]]></dc:creator>
		<pubDate>Mon, 15 Mar 2021 11:47:45 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Mark Webster]]></category>
		<guid isPermaLink="false">https://splitsecondresearch.co.uk/site2023/?p=1334</guid>

					<description><![CDATA[<p>5Q5M (5 Questions in 5 Minutes) with Mark Webster – Non Exec Director of Split Second Research</p>
<p>The post <a href="https://splitsecondresearch.co.uk/2021/03/15/mark-webster-interview/">Mark Webster interview</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="1334" class="elementor elementor-1334" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-676d534 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="676d534" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-138db13" data-id="138db13" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<section class="elementor-section elementor-inner-section elementor-element elementor-element-4ae714c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4ae714c6" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-692e00c9" data-id="692e00c9" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-22149402 elementor-widget elementor-widget-text-editor" data-id="22149402" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									March 15, 2021								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27273de6" data-id="27273de6" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-572d5508 ssr-writtenby elementor-widget elementor-widget-text-editor" data-id="572d5508" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									Dr Eamon Fulcher								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-inner-section elementor-element elementor-element-559df938 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="559df938" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7df83224" data-id="7df83224" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-2400adf elementor-widget elementor-widget-text-editor" data-id="2400adf" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									Mark Webster interview								</div>
				</div>
				<div class="elementor-element elementor-element-70d02828 elementor-widget__width-initial ssr-topic-keywords elementor-widget elementor-widget-text-editor" data-id="70d02828" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<a href="https://splitsecondresearch.co.uk/tag/interview/" rel="tag">interview</a>, <a href="https://splitsecondresearch.co.uk/tag/mark-webster/" rel="tag">Mark Webster</a>								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-1e946a44 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1e946a44" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5fb8f066" data-id="5fb8f066" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-5034e67c elementor-widget elementor-widget-heading" data-id="5034e67c" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">5Q5M (5 Questions in 5 Minutes) with Mark Webster – Non Exec Director of Split Second Research</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-3acdd80 elementor-widget elementor-widget-video" data-id="3acdd80" data-element_type="widget" data-e-type="widget" data-settings="{&quot;youtube_url&quot;:&quot;https:\/\/youtu.be\/FkiWpi_xtjA&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}" data-widget_type="video.default">
				<div class="elementor-widget-container">
							<div class="elementor-wrapper elementor-open-inline">
			<div class="elementor-video"></div>		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-4da7db5 elementor-widget elementor-widget-text-editor" data-id="4da7db5" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>In an engaging episode of the &#8220;5 Questions in 5 Minutes&#8221; series, Paul Barrow, representing the research agency the BLINC partnership, delves into an insightful interview with Mark Webster from Split Second Research. The BLINC partnership collaborates closely with Split Second Research on their Implicit testing initiatives. Although the original intention was to keep the interview within a concise timeframe, it quickly became evident that the discussion was far too intriguing to be confined to just five minutes. Consequently, the conversation extended to a captivating ten-minute exchange.</p><p>The remarkable synergy between Paul Barrow and Mark Webster during the interview highlighted the depth of knowledge and expertise possessed by both individuals. Their shared enthusiasm for the subject matter, particularly in the context of Implicit testing, fueled an extended conversation that uncovered valuable insights. Despite exceeding the anticipated duration, the interview retained its intensity and left a lasting impression on both participants and listeners.</p><p>This unique encounter emphasized the significance of the collaboration between the BLINC partnership and Split Second Research. Their joint efforts aim to explore and leverage the power of Implicit testing in various research endeavors. By combining their expertise, the BLINC partnership and <a href="https://splitsecondresearch.co.uk/">Split Second Research</a> continue to push the boundaries of understanding, ensuring that cutting-edge insights and methodologies are at the forefront of their work.</p><p>Ultimately, the extended interview served as a testament to the captivating nature of the topics explored and the exceptional knowledge brought forth by Mark Webster. As both Paul Barrow and Mark Webster agreed, the insights and revelations unveiled during the interview were simply too intriguing and valuable to limit to a mere five-minute timeframe.</p>								</div>
				</div>
				<div class="elementor-element elementor-element-67d9b89 elementor-align-left elementor-widget elementor-widget-button" data-id="67d9b89" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://www.youtube.com/watch?v=FkiWpi_xtjA&#038;t=16s" target="_blank">
						<span class="elementor-button-content-wrapper">
						<span class="elementor-button-icon">
				<i aria-hidden="true" class="fab fa-youtube"></i>			</span>
									<span class="elementor-button-text">Watch HERE!</span>
					</span>
					</a>
				</div>
								</div>
				</div>
					</div>
		</div>
				<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7f66a51f" data-id="7f66a51f" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-37cb64eb elementor-widget elementor-widget-template" data-id="37cb64eb" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="section" data-elementor-id="962" class="elementor elementor-962" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-8a20868 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8a20868" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-837b479" data-id="837b479" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6bae2a6 elementor-widget elementor-widget-heading" data-id="6bae2a6" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Latest Posts</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-797c005 elementor-grid-1 elementor-posts--thumbnail-none elementor-posts--align-left elementor-grid-tablet-1 latest-post-temp elementor-grid-mobile-1 elementor-widget elementor-widget-posts" data-id="797c005" data-element_type="widget" data-e-type="widget" data-settings="{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.classic">
				<div class="elementor-widget-container">
							<div class="elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid" role="list">
				<article class="elementor-post elementor-grid-item post-9875 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-convenience-store ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/07/28/in-control-first-how-implicit-research-mapped-a-convenience-stores-competitive-landscape/" >
				In Control First: How Implicit Research Mapped a Convenience Store’s Competitive Landscape			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/07/28/in-control-first-how-implicit-research-mapped-a-convenience-stores-competitive-landscape/" aria-label="Read more about In Control First: How Implicit Research Mapped a Convenience Store’s Competitive Landscape" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9833 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/07/20/the-free-sample-trap-why-on-the-spot-feedback-tells-you-what-people-think-you-want-to-hear/" >
				The Free Sample Trap: Why On-the-Spot Feedback Tells You What People Think You Want to Hear			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/07/20/the-free-sample-trap-why-on-the-spot-feedback-tells-you-what-people-think-you-want-to-hear/" aria-label="Read more about The Free Sample Trap: Why On-the-Spot Feedback Tells You What People Think You Want to Hear" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9794 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/07/16/your-customers-know-more-than-they-can-tell-you/" >
				Your Customers Know More Than They Can Tell You			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/07/16/your-customers-know-more-than-they-can-tell-you/" aria-label="Read more about Your Customers Know More Than They Can Tell You" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9713 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-telecom-sponsorship ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/07/08/in-memory-before-the-video-played-how-implicit-research-proved-the-brand-impact-of-a-major-italian-telecommunications-providers-serie-a-football-sponsorship/" >
				In Memory Before the Video Played: Measuring the Impact of a Telecom Brand&#8217;s Serie A Sponsorship			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/07/08/in-memory-before-the-video-played-how-implicit-research-proved-the-brand-impact-of-a-major-italian-telecommunications-providers-serie-a-football-sponsorship/" aria-label="Read more about In Memory Before the Video Played: Measuring the Impact of a Telecom Brand&#8217;s Serie A Sponsorship" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9686 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-pharma-packaging ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/07/03/crossing-the-atlantic-how-a-five-platform-pack-testing-study-identified-the-right-design-for-a-us-market-launch/" >
				Crossing the Atlantic: How a Five-Platform Pack Testing Study Identified the Right Design for a US Market Launch			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/07/03/crossing-the-atlantic-how-a-five-platform-pack-testing-study-identified-the-right-design-for-a-us-market-launch/" aria-label="Read more about Crossing the Atlantic: How a Five-Platform Pack Testing Study Identified the Right Design for a US Market Launch" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9667 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-cosmetic-brand ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/30/from-2-months-to-2-weeks-what-a-packaging-study-10-years-ago-tells-us-about-where-consumer-research-is-heading/" >
				From 2 Months to 2 Weeks: What a packaging study 10 years ago tells us about where consumer research Is heading			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/30/from-2-months-to-2-weeks-what-a-packaging-study-10-years-ago-tells-us-about-where-consumer-research-is-heading/" aria-label="Read more about From 2 Months to 2 Weeks: What a packaging study 10 years ago tells us about where consumer research Is heading" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9628 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-automotive-brand ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/24/three-ads-three-reactions-what-implicit-testing-reveals-about-creative/" >
				Three Ads, Three Reactions: What Implicit Testing Reveals About Creative			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/24/three-ads-three-reactions-what-implicit-testing-reveals-about-creative/" aria-label="Read more about Three Ads, Three Reactions: What Implicit Testing Reveals About Creative" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9594 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-email-marketing ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/09/understanding-emotional-response-to-email-marketing/" >
				Understanding Emotional Response to Email Marketing			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/09/understanding-emotional-response-to-email-marketing/" aria-label="Read more about Understanding Emotional Response to Email Marketing" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9546 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" >
				You think ads don’t work on you. That&#8217;s exactly the problem.			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" aria-label="Read more about You think ads don’t work on you. That&#8217;s exactly the problem." tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				<article class="elementor-post elementor-grid-item post-9369 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-european-football-tv ast-grid-common-col ast-full-width" role="listitem">
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/05/25/predicting-audience-demand-for-european-football-insights-for-a-scandinavian-tv-channel/" >
				Predicting audience demand for European football: Insights for a Scandinavian TV channel			</a>
		</h3>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/25/predicting-audience-demand-for-european-football-insights-for-a-scandinavian-tv-channel/" aria-label="Read more about Predicting audience demand for European football: Insights for a Scandinavian TV channel" tabindex="-1" >
			Read More »		</a>

				</div>
				</article>
				</div>
		
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-0f31271 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0f31271" data-element_type="section" data-e-type="section" id="JON_box">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4493a0e" data-id="4493a0e" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-706b6c7 elementor-widget elementor-widget-heading" data-id="706b6c7" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Join Our Newsletter</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-be76411 elementor-widget elementor-widget-text-editor" data-id="be76411" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p>Subscribe to our email newsletter to keep up to date with our latest insights, news, and findings on market research, implicit testing and our occasional psychological ‘neuro-nuggets’ of wisdom.&nbsp;&nbsp;</p>								</div>
				</div>
				<div class="elementor-element elementor-element-f6c1b48 elementor-widget elementor-widget-button" data-id="f6c1b48" data-element_type="widget" data-e-type="widget" data-widget_type="button.default">
				<div class="elementor-widget-container">
									<div class="elementor-button-wrapper">
					<a class="elementor-button elementor-button-link elementor-size-sm" href="#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIwOTEiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D">
						<span class="elementor-button-content-wrapper">
									<span class="elementor-button-text">Subscribe</span>
					</span>
					</a>
				</div>
								</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-41f42b53 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="41f42b53" data-element_type="section" data-e-type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-572676cb" data-id="572676cb" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6b359cd1 elementor-widget elementor-widget-template" data-id="6b359cd1" data-element_type="widget" data-e-type="widget" data-widget_type="template.default">
				<div class="elementor-widget-container">
							<div class="elementor-template">
					<div data-elementor-type="archive" data-elementor-id="698" class="elementor elementor-698" data-elementor-post-type="elementor_library">
					<section class="elementor-section elementor-top-section elementor-element elementor-element-284c4a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="284c4a1" data-element_type="section" data-e-type="section">
						<div class="elementor-container elementor-column-gap-default">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-424888e our-blog-template" data-id="424888e" data-element_type="column" data-e-type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-d38ea97 elementor-widget elementor-widget-heading" data-id="d38ea97" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Our blog</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-6f83c3f ssr-blog-list elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts" data-id="6f83c3f" data-element_type="widget" data-e-type="widget" data-settings="{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}" data-widget_type="posts.cards">
				<div class="elementor-widget-container">
							<div class="elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid" role="list">
				<article class="elementor-post elementor-grid-item post-9833 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
			<div class="elementor-post__card">
				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/07/20/the-free-sample-trap-why-on-the-spot-feedback-tells-you-what-people-think-you-want-to-hear/" tabindex="-1" ><div class="elementor-post__thumbnail"><img fetchpriority="high" decoding="async" width="500" height="214" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/sample-1-500x214.png" class="attachment-medium size-medium wp-image-9834" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/sample-1-500x214.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/sample-1-1024x439.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/sample-1-768x329.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/sample-1-1536x658.png 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/sample-1.png 1756w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/07/20/the-free-sample-trap-why-on-the-spot-feedback-tells-you-what-people-think-you-want-to-hear/" >
				The Free Sample Trap: Why On-the-Spot Feedback Tells You What People Think You Want to Hear			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>Six years ago we created a comic strip about a couple trying a free product sample at a shopping centre. At the</p>
		</div>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/07/20/the-free-sample-trap-why-on-the-spot-feedback-tells-you-what-people-think-you-want-to-hear/" aria-label="Read more about The Free Sample Trap: Why On-the-Spot Feedback Tells You What People Think You Want to Hear" tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

				</div>
				<div class="elementor-post__meta-data">
					<span class="elementor-post-date">
			July 20, 2026		</span>
				</div>
					</div>
		</article>
				<article class="elementor-post elementor-grid-item post-9794 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
			<div class="elementor-post__card">
				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/07/16/your-customers-know-more-than-they-can-tell-you/" tabindex="-1" ><div class="elementor-post__thumbnail"><img decoding="async" width="500" height="391" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/koirc9koirc9koir-500x391.png" class="attachment-medium size-medium wp-image-9797" alt="koirc9koirc9koir" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/koirc9koirc9koir-500x391.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/koirc9koirc9koir-1024x800.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/koirc9koirc9koir-768x600.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/koirc9koirc9koir-1536x1200.png 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/koirc9koirc9koir-2048x1600.png 2048w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/07/16/your-customers-know-more-than-they-can-tell-you/" >
				Your Customers Know More Than They Can Tell You			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>Every year, thousands of new products launch on the back of research that said they would succeed. Concept tests came back positive. Focus groups nodded along. Survey respondents said, </p>
		</div>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/07/16/your-customers-know-more-than-they-can-tell-you/" aria-label="Read more about Your Customers Know More Than They Can Tell You" tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

				</div>
				<div class="elementor-post__meta-data">
					<span class="elementor-post-date">
			July 16, 2026		</span>
				</div>
					</div>
		</article>
				<article class="elementor-post elementor-grid-item post-9546 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-posts ast-grid-common-col ast-full-width" role="listitem">
			<div class="elementor-post__card">
				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" tabindex="-1" ><div class="elementor-post__thumbnail"><img decoding="async" width="500" height="422" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-500x422.png" class="attachment-medium size-medium wp-image-9557" alt="third person effect" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-500x422.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-1024x864.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-768x648.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1.png 1080w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
				<div class="elementor-post__text">
				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" >
				You think ads don’t work on you. That&#8217;s exactly the problem.			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>75% of people asked to rate an ad, claim advertising doesn&#8217;t affect them.<br />
So what exactly are they rating? And why are we</p>
		</div>
		
		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" aria-label="Read more about You think ads don’t work on you. That&#8217;s exactly the problem." tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

				</div>
				<div class="elementor-post__meta-data">
					<span class="elementor-post-date">
			June 2, 2026		</span>
				</div>
					</div>
		</article>
				</div>
		
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
				</div>
						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
		<p>The post <a href="https://splitsecondresearch.co.uk/2021/03/15/mark-webster-interview/">Mark Webster interview</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
