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	<title>interview Archives - Split Second Research</title>
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	<title>interview Archives - Split Second Research</title>
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		<title>Mark Webster interview</title>
		<link>https://splitsecondresearch.co.uk/2021/03/15/mark-webster-interview/</link>
		
		<dc:creator><![CDATA[Dr Eamon Fulcher]]></dc:creator>
		<pubDate>Mon, 15 Mar 2021 11:47:45 +0000</pubDate>
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		<category><![CDATA[interview]]></category>
		<category><![CDATA[Mark Webster]]></category>
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					<description><![CDATA[<p>5Q5M (5 Questions in 5 Minutes) with Mark Webster – Non Exec Director of Split Second Research</p>
<p>The post <a href="https://splitsecondresearch.co.uk/2021/03/15/mark-webster-interview/">Mark Webster interview</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
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									March 15, 2021								</div>
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									Dr Eamon Fulcher								</div>
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									Mark Webster interview								</div>
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									<a href="https://splitsecondresearch.co.uk/tag/interview/" rel="tag">interview</a>, <a href="https://splitsecondresearch.co.uk/tag/mark-webster/" rel="tag">Mark Webster</a>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">5Q5M (5 Questions in 5 Minutes) with Mark Webster – Non Exec Director of Split Second Research</h2>				</div>
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									<p>In an engaging episode of the &#8220;5 Questions in 5 Minutes&#8221; series, Paul Barrow, representing the research agency the BLINC partnership, delves into an insightful interview with Mark Webster from Split Second Research. The BLINC partnership collaborates closely with Split Second Research on their Implicit testing initiatives. Although the original intention was to keep the interview within a concise timeframe, it quickly became evident that the discussion was far too intriguing to be confined to just five minutes. Consequently, the conversation extended to a captivating ten-minute exchange.</p><p>The remarkable synergy between Paul Barrow and Mark Webster during the interview highlighted the depth of knowledge and expertise possessed by both individuals. Their shared enthusiasm for the subject matter, particularly in the context of Implicit testing, fueled an extended conversation that uncovered valuable insights. Despite exceeding the anticipated duration, the interview retained its intensity and left a lasting impression on both participants and listeners.</p><p>This unique encounter emphasized the significance of the collaboration between the BLINC partnership and Split Second Research. Their joint efforts aim to explore and leverage the power of Implicit testing in various research endeavors. By combining their expertise, the BLINC partnership and <a href="https://splitsecondresearch.co.uk/">Split Second Research</a> continue to push the boundaries of understanding, ensuring that cutting-edge insights and methodologies are at the forefront of their work.</p><p>Ultimately, the extended interview served as a testament to the captivating nature of the topics explored and the exceptional knowledge brought forth by Mark Webster. As both Paul Barrow and Mark Webster agreed, the insights and revelations unveiled during the interview were simply too intriguing and valuable to limit to a mere five-minute timeframe.</p>								</div>
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				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/04/15/the-three-pain-points-of-commissioning-market-research/" tabindex="-1" ><div class="elementor-post__thumbnail"><img fetchpriority="high" decoding="async" width="500" height="259" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-500x259.png" class="attachment-medium size-medium wp-image-9062" alt="The Three Pain Points of Commissioning Market Research" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-500x259.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-1024x530.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1-768x398.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/pain-points-1.png 1076w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
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				The Three Pain Points of Commissioning Market Research			</a>
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			<p>When people answer survey questions, their responses are influenced by many factors: social desirability, rationalisation, or simply the difficulty of articulating instinctive reactions. As a</p>
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					<span class="elementor-post-date">
			April 15, 2026		</span>
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				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/04/07/explaining-the-brand-gap/" tabindex="-1" ><div class="elementor-post__thumbnail"><img decoding="async" width="500" height="273" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/Picture_brand_gap-1-500x273.png" class="attachment-medium size-medium wp-image-8951" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/Picture_brand_gap-1-500x273.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/Picture_brand_gap-1-1024x559.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/Picture_brand_gap-1-768x419.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/Picture_brand_gap-1-1536x838.png 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/04/Picture_brand_gap-1-2048x1117.png 2048w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
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			<a href="https://splitsecondresearch.co.uk/2026/04/07/explaining-the-brand-gap/" >
				Explaining the Brand Gap			</a>
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			<p>There&#8217;s a gap in most markets that doesn&#8217;t show up in product specs or competitive audits. It lives in the consumer&#8217;s mind, and it is the space between what people are looking for from a brand and what they actually perceive the brands around them to deliver.<br />
That gap is called a brand gap, and finding it is</p>
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			April 7, 2026		</span>
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				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/03/10/we-are-pleased-to-announce-a-strategic-partnership-between-split-second-research-uk-and-on-target-marketing-solutions-for-asia-pacific/" tabindex="-1" ><div class="elementor-post__thumbnail"><img decoding="async" width="500" height="274" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/03/ssr-images1-500x274.jpg" class="attachment-medium size-medium wp-image-8774" alt="We are pleased to announce a strategic partnership between Split Second Research (UK) and On-Target Marketing Solutions for Asia-Pacific." srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/03/ssr-images1-500x274.jpg 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/03/ssr-images1-1024x562.jpg 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/03/ssr-images1-768x421.jpg 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/03/ssr-images1-1536x843.jpg 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/03/ssr-images1-2048x1123.jpg 2048w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
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			<a href="https://splitsecondresearch.co.uk/2026/03/10/we-are-pleased-to-announce-a-strategic-partnership-between-split-second-research-uk-and-on-target-marketing-solutions-for-asia-pacific/" >
				Split Second Research x On-Target Marketing Solutions			</a>
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			<p>We are pleased to announce a strategic partnership between Split Second Research (UK) and On-Target Marketing Solutions for Asia-Pacific.<br />
Dr. Salim Khubchandani, who leads On-Target Marketing Solutions</p>
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					<span class="elementor-post-date">
			March 10, 2026		</span>
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		<p>The post <a href="https://splitsecondresearch.co.uk/2021/03/15/mark-webster-interview/">Mark Webster interview</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
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