growth Archives - Split Second Research https://splitsecondresearch.co.uk/tag/growth/ UK neuromarketing research agency using Implicit Association Testing to uncover the emotional drivers of consumer choice. Trusted by Coca-Cola, Heinz, Danone and more. Thu, 09 Feb 2023 08:16:39 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/cropped-cropped-SSR_logo2-1-32x32.png growth Archives - Split Second Research https://splitsecondresearch.co.uk/tag/growth/ 32 32 Psychological stress or growth will determine post-pandemic consumer behaviour https://splitsecondresearch.co.uk/2020/07/22/psychological-stress-or-growth-will-determine-post-pandemic-consumer-behaviour/ https://splitsecondresearch.co.uk/2020/07/22/psychological-stress-or-growth-will-determine-post-pandemic-consumer-behaviour/#respond Wed, 22 Jul 2020 13:10:27 +0000 https://splitsecondresearch.co.uk/site2023/?p=1378 In the wake of COVID-19, research in the field of cognitive neuroscience may provide some helpful pointers on how consumer behaviour will evolve.

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July 22, 2020
Dr Eamon Fulcher
Psychological stress or growth will determine post-pandemic consumer behaviour
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In the wake of COVID-19, research in the field of cognitive neuroscience may provide some helpful pointers on how consumer behaviour will evolve.

  • Neuroscience and psychological science is pointing the way towards longer term changes in consumer behaviour.
  • As the world continues to adapt to a post-pandemic environment, recent experiences and behavioural adaptations will continue to forge lasting changes on our brains.
  • Brands that make it easy to create new routines and embed themselves into consumers’ lives when habits and rituals are malleable, are likely to acquire competitive advantage.
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