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	<title>DIGITALKS Archives - Split Second Research</title>
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	<link>https://splitsecondresearch.co.uk/tag/digitalks/</link>
	<description>UK neuromarketing research agency using Implicit Association Testing to uncover the emotional drivers of consumer choice. Trusted by Coca-Cola, Heinz, Danone and more.</description>
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	<title>DIGITALKS Archives - Split Second Research</title>
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	<item>
		<title>DIGITALKS &#8211; BRAZIL</title>
		<link>https://splitsecondresearch.co.uk/2020/09/30/digitalks-brazil/</link>
					<comments>https://splitsecondresearch.co.uk/2020/09/30/digitalks-brazil/#respond</comments>
		
		<dc:creator><![CDATA[Dr Eamon Fulcher]]></dc:creator>
		<pubDate>Wed, 30 Sep 2020 13:00:38 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[BRAZIL]]></category>
		<category><![CDATA[DIGITALKS]]></category>
		<guid isPermaLink="false">https://splitsecondresearch.co.uk/site2023/?p=1362</guid>

					<description><![CDATA[<p>Like many thousands of businesses, we are missing physical conferences big-time. While virtual conferences are fun and informative, they can't truly replace meeting other people working in your area face-to-face.</p>
<p>The post <a href="https://splitsecondresearch.co.uk/2020/09/30/digitalks-brazil/">DIGITALKS &#8211; BRAZIL</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
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									September 30, 2020								</div>
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									Dr Eamon Fulcher								</div>
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									DIGITALKS &#8211; BRAZIL								</div>
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									<a href="https://splitsecondresearch.co.uk/tag/brazil/" rel="tag">BRAZIL</a>, <a href="https://splitsecondresearch.co.uk/tag/digitalks/" rel="tag">DIGITALKS</a>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Like many thousands of businesses, we are missing physical conferences big-time. While virtual conferences are fun and informative, they can't truly replace meeting other people working in your area face-to-face.</h2>				</div>
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									<p><span style="color: #000000; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; white-space: pre-wrap;">However, there are some advantages of online conferences, such as not needing to leave home, and we were delighted to present at the recent DIGITALKS EXPO2020 in Brazil &#8211; streaming live form the UK, of course (and sadly). We presented our approach of using simulated artificial neural networks to understand a market category and the positioning of brands within it. If you would like a copy of the presentation please complete a</span></p>								</div>
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									<p>Our most recent in-person conference was Certamente Albania in December last year, though it seems more distant than that, and what a beautiful city Tirana is. It was organised by our dear Italian friends, Barbara and Luca of Ottosunove. We look forward to Certamente 2021 and in Milan, not online!</p>								</div>
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				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/07/16/your-customers-know-more-than-they-can-tell-you/" tabindex="-1" ><div class="elementor-post__thumbnail"><img decoding="async" width="500" height="391" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/koirc9koirc9koir-500x391.png" class="attachment-medium size-medium wp-image-9797" alt="koirc9koirc9koir" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/koirc9koirc9koir-500x391.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/koirc9koirc9koir-1024x800.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/koirc9koirc9koir-768x600.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/koirc9koirc9koir-1536x1200.png 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/koirc9koirc9koir-2048x1600.png 2048w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
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			<a href="https://splitsecondresearch.co.uk/2026/07/16/your-customers-know-more-than-they-can-tell-you/" >
				Your Customers Know More Than They Can Tell You			</a>
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			<p>Every year, thousands of new products launch on the back of research that said they would succeed. Concept tests came back positive. Focus groups nodded along. Survey respondents said, </p>
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		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/07/16/your-customers-know-more-than-they-can-tell-you/" aria-label="Read more about Your Customers Know More Than They Can Tell You" tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

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			July 16, 2026		</span>
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				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" tabindex="-1" ><div class="elementor-post__thumbnail"><img decoding="async" width="500" height="422" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-500x422.png" class="attachment-medium size-medium wp-image-9557" alt="third person effect" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-500x422.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-1024x864.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-768x648.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1.png 1080w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
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			<a href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" >
				You think ads don’t work on you. That&#8217;s exactly the problem.			</a>
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			<p>75% of people asked to rate an ad, claim advertising doesn&#8217;t affect them.<br />
So what exactly are they rating? And why are we</p>
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		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" aria-label="Read more about You think ads don’t work on you. That&#8217;s exactly the problem." tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

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			June 2, 2026		</span>
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				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="500" height="333" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-500x333.jpg" class="attachment-medium size-medium wp-image-9309" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-500x333.jpg 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-1024x683.jpg 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-768x512.jpg 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente-1536x1024.jpg 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/05/certamente.jpg 1920w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
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			<a href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" >
				CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage			</a>
		</h3>
				<div class="elementor-post__excerpt">
			<p>Back in October 2025, our CEO and Co-Founder Dr. Eamon Fulcher spoke at CERTAMENTE, the Italian neuromarketing conference that&#8217;s become one of the more respected fixtures in the international calendar. It draws researchers, industry leaders, and behavioural scientists from</p>
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		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/05/21/certamente-milan-the-queens-reading-room-study-on-an-international-stage/" aria-label="Read more about CERTAMENTE Milan: The Queen&#8217;s Reading Room Study on an International Stage" tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

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					<span class="elementor-post-date">
			May 21, 2026		</span>
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		<p>The post <a href="https://splitsecondresearch.co.uk/2020/09/30/digitalks-brazil/">DIGITALKS &#8211; BRAZIL</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
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