Understanding Emotional Response to Email Marketing
Email marketing is one of those things every brand uses, but very few understand what it actually does to their brand. Some emails feel engaging and
June 9, 2026
WAPS
WAPS is a Word Associtations Production Software.
The way we define which attributes to use in an implicit test is through (a) looking through our huge database of attributes, (b) discussions with the client and (c) by searching for relevant sites on the internet and applying our WAPS tool.
This can take one or more website addresses and crawl through counting the words used on the site. It can also search subdirectories of the website or analyse text pasted into the textbox. The output is a frequency table and a word cloud (the frequency is represented by size of the word).
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Our blog
You think ads don’t work on you. That’s exactly the problem.
75% of people asked to rate an ad, claim advertising doesn’t affect them.
So what exactly are they rating? And why are we
June 2, 2026
Predicting audience demand for European football: Insights for a Scandinavian TV channel
A Scandinavian TV channel was looking at acquiring broadcast rights across several European football leagues and needed to know which ones were actually
May 25, 2026