In Memory Before the Video Played: Measuring the Impact of a Telecom Brand’s Serie A Sponsorship
Sponsorship ROI is one of the most contested measurement challenges in marketing. When a brand invests in the
July 8, 2026
WAPS
WAPS is a Word Associtations Production Software.
The way we define which attributes to use in an implicit test is through (a) looking through our huge database of attributes, (b) discussions with the client and (c) by searching for relevant sites on the internet and applying our WAPS tool.
This can take one or more website addresses and crawl through counting the words used on the site. It can also search subdirectories of the website or analyse text pasted into the textbox. The output is a frequency table and a word cloud (the frequency is represented by size of the word).
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Our blog
Crossing the Atlantic: How a Five-Platform Pack Testing Study Identified the Right Design for a US Market Launch
A product that performs well in one market does not automatically translate to another. The visual language of packaging, the colours that signal quality, the
July 3, 2026
From 2 Months to 2 Weeks: What a packaging study 10 years ago tells us about where consumer research Is heading
A decade ago, a global cosmetic brand approached Split Second Research with a competitive problem that their existing research could not solve.
June 30, 2026