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	<title>TechAwardsUK Archives - Split Second Research</title>
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	<description>UK neuromarketing research agency using Implicit Association Testing to uncover the emotional drivers of consumer choice. Trusted by Coca-Cola, Heinz, Danone and more.</description>
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	<title>TechAwardsUK Archives - Split Second Research</title>
	<link>https://splitsecondresearch.co.uk/tag/techawardsuk/</link>
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		<title>Split Second Research &#124; 10 Years of Innovation</title>
		<link>https://splitsecondresearch.co.uk/2025/02/24/10-years/</link>
		
		<dc:creator><![CDATA[Don]]></dc:creator>
		<pubDate>Mon, 24 Feb 2025 05:51:41 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[10YearsOfInnovation]]></category>
		<category><![CDATA[BetaDen]]></category>
		<category><![CDATA[ConnoisseurSuite]]></category>
		<category><![CDATA[DemocratisingResearch]]></category>
		<category><![CDATA[GrowingTeam]]></category>
		<category><![CDATA[implicit research]]></category>
		<category><![CDATA[ISO27001]]></category>
		<category><![CDATA[JellibeanBeta]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[neuromarketing]]></category>
		<category><![CDATA[neuroscience]]></category>
		<category><![CDATA[quant research]]></category>
		<category><![CDATA[SplitSecondResearch]]></category>
		<category><![CDATA[TechAwardsUK]]></category>
		<category><![CDATA[WomenInTech]]></category>
		<guid isPermaLink="false">https://splitsecondresearch.co.uk/?p=7707</guid>

					<description><![CDATA[<p>Split Second Research Turns 10! 🎉 A decade of innovation, resilience, and groundbreaking achievements! As we celebrate our 10th anniversary, we’re proud to share some of our biggest milestones in the last 12 months: Jellibean Our creative industry app is now available as a beta app – a game-changer for ideation, collaboration, and research. Thanks &#8230;</p>
<p class="read-more"> <a class="" href="https://splitsecondresearch.co.uk/2025/02/24/10-years/"> <span class="screen-reader-text">Split Second Research &#124; 10 Years of Innovation</span> Read More &#187;</a></p>
<p>The post <a href="https://splitsecondresearch.co.uk/2025/02/24/10-years/">Split Second Research | 10 Years of Innovation</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="7707" class="elementor elementor-7707" data-elementor-post-type="post">
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									<p><span style="font-style: inherit; font-weight: inherit; background-color: var( --e-global-color-85fa161 );">Split Second Research Turns 10! 🎉</span></p>								</div>
				</div>
				<div class="elementor-element elementor-element-5835d79 elementor-widget elementor-widget-text-editor" data-id="5835d79" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									<p>A decade of innovation, resilience, and groundbreaking achievements! As we celebrate our 10th anniversary, we’re proud to share some of our biggest milestones in the last 12 months:</p>								</div>
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															<img fetchpriority="high" decoding="async" width="1024" height="500" src="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Jellibean-Feature-.png" class="attachment-large size-large wp-image-7710" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Jellibean-Feature-.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Jellibean-Feature--500x244.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Jellibean-Feature--768x375.png 768w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Jellibean</h2>				</div>
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									<p>Our creative industry app is now available as a beta app – a game-changer for ideation, collaboration, and research. Thanks to Phoenix Studios for branding work and an amazing UX.</p>								</div>
				</div>
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															<img decoding="async" width="984" height="394" src="https://splitsecondresearch.co.uk/wp-content/uploads/2024/12/Screenshot-2024-12-16-111215-e1734347619184.jpg" class="attachment-large size-large wp-image-7580" alt="market research platform" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2024/12/Screenshot-2024-12-16-111215-e1734347619184.jpg 984w, https://splitsecondresearch.co.uk/wp-content/uploads/2024/12/Screenshot-2024-12-16-111215-e1734347619184-500x200.jpg 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2024/12/Screenshot-2024-12-16-111215-e1734347619184-768x308.jpg 768w" sizes="(max-width: 984px) 100vw, 984px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Connoisseur Suite</h2>				</div>
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									<p>Our SaaS platform, designed to democratise the research industry, has successfully undergone pen testing and is set<br>to launch in Q2 2025.</p>								</div>
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															<img decoding="async" width="768" height="351" src="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/SPlit-Second-Research-The-Queens-Reading-Room-768x434-1-e1740380729993.jpg" class="attachment-large size-large wp-image-7713" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/SPlit-Second-Research-The-Queens-Reading-Room-768x434-1-e1740380729993.jpg 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/SPlit-Second-Research-The-Queens-Reading-Room-768x434-1-e1740380729993-500x229.jpg 500w" sizes="(max-width: 768px) 100vw, 768px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">The Queen's Reading Room</h2>				</div>
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									<p>We completed a landmark study for Her Majesty the Queen&#8217;s charity, The Queen&#8217;s Reading Room, and discovered that 5 minutes of reading fiction a day helps reduce stress by 20% and helps to increase mental focus by 11%.</p>								</div>
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															<img loading="lazy" decoding="async" width="581" height="190" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/ISOSSR2.png" class="attachment-large size-large wp-image-7642" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/ISOSSR2.png 581w, https://splitsecondresearch.co.uk/wp-content/uploads/2023/02/ISOSSR2-500x164.png 500w" sizes="(max-width: 581px) 100vw, 581px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">ISO 27001 Certified</h2>				</div>
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									<p>ISO 27001 Certification was awarded to Split Second Research – Reinforcing our commitment to security, quality, and trust.</p>								</div>
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															<img loading="lazy" decoding="async" width="800" height="418" src="https://splitsecondresearch.co.uk/wp-content/uploads/2024/07/geraldine-trufil-RH-social-card.jpg" class="attachment-large size-large wp-image-7135" alt="Geraldine Trufil Research Hero Split Second" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2024/07/geraldine-trufil-RH-social-card.jpg 800w, https://splitsecondresearch.co.uk/wp-content/uploads/2024/07/geraldine-trufil-RH-social-card-500x261.jpg 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2024/07/geraldine-trufil-RH-social-card-768x401.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Research Hero</h2>				</div>
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									<p>The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. <strong>Geraldine Trufil</strong> has joined the cadre of Research Heroes 2024.</p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="576" src="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/458583151_10161423247049111_5095276462008149115_n-1024x576.png" class="attachment-large size-large wp-image-7734" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/458583151_10161423247049111_5095276462008149115_n-1024x576.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/458583151_10161423247049111_5095276462008149115_n-500x281.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/458583151_10161423247049111_5095276462008149115_n-768x432.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/458583151_10161423247049111_5095276462008149115_n-1536x864.png 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/458583151_10161423247049111_5095276462008149115_n.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Women in Tech Recognition</h2>				</div>
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									<p><strong>Geraldine Trufil</strong> – one of our founders recognised as a finalist in two categories at the Midlands Women in Tech Awards.</p>								</div>
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					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://www.linkedin.com/posts/witawards_mwit24-activity-7235293977673928708-ZsUO?utm_medium=ios_app&#038;rcm=ACoAAAObEi0BDq7KIeUhfhK9yWxSKDKvSlhb5Ak&#038;utm_source=social_share_send&#038;utm_campaign=copy_link" target="_blank">
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															<img loading="lazy" decoding="async" width="1024" height="414" src="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/SSR-LOGOS-BRANDS-1-e1677234394239-c-1024x414.png" class="attachment-large size-large wp-image-7774" alt="OUR CLIENT" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/SSR-LOGOS-BRANDS-1-e1677234394239-c-1024x414.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/SSR-LOGOS-BRANDS-1-e1677234394239-c-500x202.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/SSR-LOGOS-BRANDS-1-e1677234394239-c-768x311.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/SSR-LOGOS-BRANDS-1-e1677234394239-c-1536x621.png 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/SSR-LOGOS-BRANDS-1-e1677234394239-c.png 1787w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Our Clients</h2>				</div>
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									<p>Split Second Research provided deep insights for these BIG BRANDS in 2024: J&amp;J Mentor, Think Again Growth, Shell, Danone, DZRT, Vant, The Queen&#8217;s Reading Room, Nissan, 7th Sense Research, Wild Nutrition, Clarion Communication, Verisure, The Female Lead, Dragoman, Forebrain, De La Rue, Aldi, and Care UK, plus our own Worcester City Women&#8217;s FC!</p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="576" src="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/eb5e0032-2c04-4fed-bfac-5afbbe092be1-1024x576.png" class="attachment-large size-large wp-image-7711" alt="BetaDen" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/eb5e0032-2c04-4fed-bfac-5afbbe092be1-1024x576.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/eb5e0032-2c04-4fed-bfac-5afbbe092be1-500x281.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/eb5e0032-2c04-4fed-bfac-5afbbe092be1-768x432.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/eb5e0032-2c04-4fed-bfac-5afbbe092be1-1536x864.png 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/eb5e0032-2c04-4fed-bfac-5afbbe092be1.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">BetaDen Cohort 8 Completed</h2>				</div>
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									<p>A vital step in our tech innovation journey.</p>								</div>
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															<img loading="lazy" decoding="async" width="1024" height="464" src="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Betaden-banner-1024x464.png" class="attachment-large size-large wp-image-7712" alt="Betaden-banner" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Betaden-banner-1024x464.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Betaden-banner-500x226.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Betaden-banner-768x348.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Betaden-banner-1536x696.png 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/Betaden-banner.png 1901w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">BetaDen Wins the 2024 Tech Awards UK</h2>				</div>
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									<p>We’re proud to be part of a program that champions innovation and emerging tech.</p>								</div>
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					<a class="elementor-button elementor-button-link elementor-size-sm" href="https://www.linkedin.com/posts/betaden_we-did-it-again-we-are-absolutely-thrilled-activity-7264763973139369986--l7P?utm_medium=ios_app&#038;rcm=ACoAAAObEi0BDq7KIeUhfhK9yWxSKDKvSlhb5Ak&#038;utm_source=social_share_send&#038;utm_campaign=copy_link" target="_blank">
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															<img loading="lazy" decoding="async" width="1024" height="419" src="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/group2-1024x419.jpg" class="attachment-large size-large wp-image-7769" alt="SSR Team" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/group2-1024x419.jpg 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/group2-500x205.jpg 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/group2-768x314.jpg 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2025/02/group2.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" />															</div>
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					<h2 class="elementor-heading-title elementor-size-default">Our Team Has Doubled!</h2>				</div>
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									<p>We have doubled the size of our team! Growing<br />stronger, expanding our expertise, and driving<br />innovation together.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Latest Posts</h2>				</div>
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			<a href="https://splitsecondresearch.co.uk/2026/07/20/the-free-sample-trap-why-on-the-spot-feedback-tells-you-what-people-think-you-want-to-hear/" >
				The Free Sample Trap: Why On-the-Spot Feedback Tells You What People Think You Want to Hear			</a>
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			<a href="https://splitsecondresearch.co.uk/2026/07/16/your-customers-know-more-than-they-can-tell-you/" >
				Your Customers Know More Than They Can Tell You			</a>
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			<a href="https://splitsecondresearch.co.uk/2026/07/08/in-memory-before-the-video-played-how-implicit-research-proved-the-brand-impact-of-a-major-italian-telecommunications-providers-serie-a-football-sponsorship/" >
				In Memory Before the Video Played: Measuring the Impact of a Telecom Brand&#8217;s Serie A Sponsorship			</a>
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		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/07/08/in-memory-before-the-video-played-how-implicit-research-proved-the-brand-impact-of-a-major-italian-telecommunications-providers-serie-a-football-sponsorship/" aria-label="Read more about In Memory Before the Video Played: Measuring the Impact of a Telecom Brand&#8217;s Serie A Sponsorship" tabindex="-1" >
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				Crossing the Atlantic: How a Five-Platform Pack Testing Study Identified the Right Design for a US Market Launch			</a>
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				From 2 Months to 2 Weeks: What a packaging study 10 years ago tells us about where consumer research Is heading			</a>
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			<a href="https://splitsecondresearch.co.uk/2026/06/24/three-ads-three-reactions-what-implicit-testing-reveals-about-creative/" >
				Three Ads, Three Reactions: What Implicit Testing Reveals About Creative			</a>
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				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/07/20/the-free-sample-trap-why-on-the-spot-feedback-tells-you-what-people-think-you-want-to-hear/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="500" height="214" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/sample-1-500x214.png" class="attachment-medium size-medium wp-image-9834" alt="" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/sample-1-500x214.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/sample-1-1024x439.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/sample-1-768x329.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/sample-1-1536x658.png 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/sample-1.png 1756w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
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			<a href="https://splitsecondresearch.co.uk/2026/07/20/the-free-sample-trap-why-on-the-spot-feedback-tells-you-what-people-think-you-want-to-hear/" >
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			<p>Six years ago we created a comic strip about a couple trying a free product sample at a shopping centre. At the</p>
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			July 20, 2026		</span>
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				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/07/16/your-customers-know-more-than-they-can-tell-you/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="500" height="391" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/koirc9koirc9koir-500x391.png" class="attachment-medium size-medium wp-image-9797" alt="koirc9koirc9koir" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/koirc9koirc9koir-500x391.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/koirc9koirc9koir-1024x800.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/koirc9koirc9koir-768x600.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/koirc9koirc9koir-1536x1200.png 1536w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/07/koirc9koirc9koir-2048x1600.png 2048w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
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			<a href="https://splitsecondresearch.co.uk/2026/07/16/your-customers-know-more-than-they-can-tell-you/" >
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			<p>Every year, thousands of new products launch on the back of research that said they would succeed. Concept tests came back positive. Focus groups nodded along. Survey respondents said, </p>
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		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/07/16/your-customers-know-more-than-they-can-tell-you/" aria-label="Read more about Your Customers Know More Than They Can Tell You" tabindex="-1" >
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					<span class="elementor-post-date">
			July 16, 2026		</span>
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				<a class="elementor-post__thumbnail__link" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" tabindex="-1" ><div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" width="500" height="422" src="https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-500x422.png" class="attachment-medium size-medium wp-image-9557" alt="third person effect" srcset="https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-500x422.png 500w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-1024x864.png 1024w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1-768x648.png 768w, https://splitsecondresearch.co.uk/wp-content/uploads/2026/06/third-person-effect-1-1.png 1080w" sizes="(max-width: 500px) 100vw, 500px" /></div></a>
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				<h3 class="elementor-post__title">
			<a href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" >
				You think ads don’t work on you. That&#8217;s exactly the problem.			</a>
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			<p>75% of people asked to rate an ad, claim advertising doesn&#8217;t affect them.<br />
So what exactly are they rating? And why are we</p>
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		<a class="elementor-post__read-more" href="https://splitsecondresearch.co.uk/2026/06/02/you-think-ads-dont-work-on-you-thats-exactly-the-problem/" aria-label="Read more about You think ads don’t work on you. That&#8217;s exactly the problem." tabindex="-1" >
			Read More <img decoding="async" src="https://splitsecondresearch.co.uk/wp-content/uploads/2023/01/Arrow-1-3.svg" />		</a>

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				<div class="elementor-post__meta-data">
					<span class="elementor-post-date">
			June 2, 2026		</span>
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		<p>The post <a href="https://splitsecondresearch.co.uk/2025/02/24/10-years/">Split Second Research | 10 Years of Innovation</a> appeared first on <a href="https://splitsecondresearch.co.uk">Split Second Research</a>.</p>
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