implicit association test
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Gemma Calvert presented at the World Neuromarketing Forum 2018
Prof Gemma Calvert, co-founder of Split Second Research, gave an insightful and entertaining keynote talk at the World Neuromarketing Forum in Singapore, 2018.
Hosted by the NMSBA, the conference focussed on current thinking and new developments in neuromarketing, bringing together providers and users in a highly interactive forum.
Split Second Research demonstrated it’s integrated IMPRESS platform for the automation of implicit testing. This makes development and analysis happen in a split second! We also gave away 200 Split Second Research aprons with the slogan “KEEP CALM and dinner with be ready in a Split Second”, here modelled by NMSBA chair Caral Nagal: