It’s our Birthday! Split Second Research celebrates 8th year. See Post Today, Split Second Research turns 8 years old. Split Second Research is a neuromarketing company which specialises in implicit market research methods. We are proud to have grown and developed our wonderfully talented team from all around the globe including UK HQ, Brazil, The …
Of all the marketing decisions that
fast food restaurants face, the design of the menu is not often thought to be
the most important. Yet, the constraints on the design of a menu are numerous
and often pull in opposite directions. So, getting it right can be an enormous challenge.
Dr Eamon Fulcher presented at the in-cosmetics formulation summit, London October 24, 2018
In its fourth year, the in-cosmetics Formulation Summit is an education-focused convention, that captures the strongest trends driving the industry.
We always like to finish a survey by asking respondents about their experience of its implicit elements. In our most recent survey, 80% thought the implicit element was “enjoyable” or “very enjoyable”. For many, they found the survey to be “innovative” and “different”, it was “not the usual kind of survey” and hence a “nice alternative” to traditional surveys. Some respondents even believed that “all surveys should be in this format”.
You may have read about the now famous story of Herman Miller’s Aeron office chair. He developed the chair through the cycle of development, market research, more development, more market research, and so on.
Great things can happen in a split-second.
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SPLIT SECOND RESEARCH LIMITED | Registered in England and Wales | Company No. 09455069 | VAT Number: GB 258728756.
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