case study Archives

Conversion journey market research case study

Case Study: Research Reveals Insights into the Conversion Journey for Dental Implants

The conversion journey is often overlooked when it comes to market research, yet it can provide valuable insights to improve your business.

Research can reveal how potential customers move through the conversion journey—from awareness to consideration, to decision-making and ultimately to taking action.

Our Breakthrough Neuroscientific Research for The Queen’s Reading Room

Blog / By Dr Eamon Fulcher

Split Second Research is proud to announce our collaboration with Trinity McQueen and The Queen’s Reading Room charity on pioneering neuroscientific research exploring the correlation between reading and wellbeing. Commissioned by the charity and endorsed by Queen Camilla herself, this study unveils a significant breakthrough: just five minutes of daily reading can yield health benefits …

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Implicit Case Study: How Price Promotions Impacted Coca Cola’s Brand Perception

Case Studies / By Charlotte Fulcher

Neuromarketing Implicit Association Market Research Case Study: How do different price promotions affect Coca Cola’s brand perception? Split Second Research reveals the answer. The Challenge Coca-Cola have historically been resistant to promotions for fear that they can adversely affect their brand. However, Coca Cola’s previous market research and planning had suggested that consumer behaviour in Greece …

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Implicit Case Study: Which visual assets drive sales of bottled water?

Case Studies / By Charlotte Fulcher

Implicit Case Study : Which visual assets drive sales of bottled water?