Personal Branding and Public Image Insights
Understand how you are perceived implicitly using our implicit association measuring techniques. Better understand your public image to perfect your personal branding strategy.
Enhance Personal Branding and Strategic Decision-Making With Neuroscience and Psychology
Do you know how you are perceived implicitly by your fans or followers?
Celebrities, influencers, politicians, and CEOs can benefit from our Public Image Perception Insights service.
Measure Your Audience's Implicit Association
Our implicit market research tools and techniques allow us to gain a better understanding of your audience’s emotions, intuitions, and gut-feelings. This can bridge the truth gap between what people say and how they actually feel. Using our neuroscience-based techniques, we can measure public image, perceived personality, behaviours, and decision-making abilities implicitly, creating a comprehensive profile of an individual.
With this information, our clients can make more informed personal branding strategy. By identifying strengths and weaknesses, our clients can learn where they may need to improve and what they should continue promoting.
Influencer Strategy
Understand your audience’s perception to gain better engagement. Influencers can use our services to evaluate their current perceived personality traits, market category, or trustworthiness to sell. This information can be used to perfect content strategy and improve performance. Prove alignment with bigger brands and gain more relevant, better paid brand sponsorships.
Political Perception
Politicians have used our service to understand their alignment with their party’s values and their public image. With a party positioning implicit test, you can identify the strengths and weaknesses of your candidate and their opponents. This will help you know exactly how to communicate your campaign message more clearly.
Professional Perception & Personal Branding
High-profile professionals, such as CEOs and other VIPs have used our services to evaluate how they are perceived in relation to their company or the products they represent. Our team of experts use the latest techniques in psychology, neuroscience, and machine learning to provide accurate and reliable insights. We deliver our findings in a clear and actionable format to help clients make informed decisions.
Discover how you are implicitly perceived. Get in touch with our experts today.
Applications
Use our technology, founded in consumer neuroscience, to understand the effectiveness of your political campaign.
- Influencer Strategy
- Personal Branding
- Candidate/party profiling - strengths and weaknesses
- Political campaign
- Celebrities
- CEOs and VIPs
Great things can happen in a split-second
Fill out an enquiry form and start to see what we can do for your brand.
Alternatively, please email Geraldine Trufil at info@splitsecondresearch.co.uk
or call: +44 (0) seven eight seven 8 four double five 9 double four
Start A Conversation
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Our blog
The England Goals That Cost 5 Million Pints: A Market Research Study
Recently, we at Split Second Research undertook a tongue-in-cheek study, commissioned by Aldi, that delved into the phenomenon of beer-spilling during England football matches. The results? Both amusing and revealing, particularly for those interested in market research.
Why do market research?
Danielle Blugrind, in an interview with Kadence International, gets it spot on when talking about reasons for doing market research.
Geraldine Trufil is an MRS Research Hero of 2024
We are delighted to announce that Geraldine Trufil, Chief Operating Officer and Co-Founder of Split Second Research (SSR), has been recognised as one of the Market Research Society’s (MRS) Research Heroes for 2024. Geraldine was nominated due to her exceptional work across numerous projects with Split Second Research with a particular focus on her client-first approach.
