New Product Development

Find out the opportunities and risks of your new product. You may be considering a project extension or perhaps a completely new range of products. You can use implicit tests to determine how well the new products will perform against your current range and against competitor brands.


We have a range of tests available to test all aspects, from the product’s name, to conusmer experiences with the new product, to packaging design, and how well the new product would fit with your existing range and its effect on them.

New product development should be cyclical: design the concept, test the market, design the prototype, test the market, develop several design options and test the market. Before implicit technology, this was a slow process, but now with the aid of our IMPRESS platform this product development cycle becomes a reality. We can turn around results in 48 hours, so your development team can get on with the business of optimising the product.

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