The Science of Fulfilment – What Women Want Dr. Eamon Fulcher, Split Second Research’s CEO and Co-founder, discusses a recent study for The Female Lead
Improve Your Brand's Findability with IMPRINT Market Research Tool
Boosting Product Discoverability
with IMPRINT Market Research Tool
IMPRINT is a powerful market research tool that helps brands ensure their products and brand assets are easy to find in today’s crowded and competitive market. In a world where consumers are constantly bombarded with countless options, standing out from the crowd has become more important than ever before.
With IMPRINT, brands can measure the “push” type of attention their brand assets receive, ensuring that they grab the consumer’s attention and remain easily accessible. This is particularly important when it comes to finding products in a physical store or online, where consumers have limited time to make a purchase decision.
For example, imagine a shopper looking for a specific product on a crowded shelf. If the product is difficult to find, the shopper may become frustrated and opt for a different option altogether. Similarly, a consumer searching for a travel package or deal may quickly move on to another site or provider if they can’t easily find what they’re looking for.
This applies to other scenarios as well, such as browsing through a restaurant or takeaway menu. If a menu item is buried in a sea of options and difficult to find, the consumer may end up choosing something else altogether.
Impact of Findability on Consumer
Behaviour and Purchasing Decisions
A study published in the Journal of Marketing Research found that when products were difficult to find in a store, consumers were less likely to purchase them. In fact, the study found that the likelihood of purchase decreased by nearly 10% for every additional second it took for the consumer to locate the product on the shelf.
These studies provide clear evidence that the findability of a product or brand asset has a significant impact on consumer behaviour and purchasing decisions. This underscores the importance of tools like IMPRINT, which can help brands ensure their products and assets are easily found by consumers, ultimately leading to increased sales and revenue.
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