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Thank you for joining our email list. We look forward to sharing with you our latest insights, updates and “neuro-nuggets” of wisdom...

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What Women Want – White Paper by The Female Lead – September 2023

What Women Want – White Paper by The Female Lead – September 2023

The Science of Fulfilment - What Women Want Dr. Eamon Fulcher, Split .....

Exhibiting at Hereford and Worcestershire Chamber of Commerce Business Expo

Exhibiting at Hereford and Worcestershire Chamber of Commerce Business Expo

Our Split Second Research team had a fantastic time exhibiting at Herefordshire & .....

Understanding Why People Buy Using Psychology-Based Market Research Methods

Understanding Why People Buy Using Psychology-Based Market Research Methods

Why Do People Buy? ...And how can we capture that "why" as .....

How Implicit Association Tests Measure Gender Bias

How Implicit Association Tests Measure Gender Bias

What is Implicit Gender Bias? Our brains love to categorise. Implicit bias .....

100,000+ Participants Explore the Emotional Drivers Behind Their Fulfilment.

100,000+ Participants Explore the Emotional Drivers Behind Their Fulfilment.

The Female Lead's 'Fulfilment Finder' survey has been taken over 100,000 times. .....

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