Dr Eamon Fulcher
Dr Fulcher is a co-founder and CEO of Split Second Research. He’s a cognitive-behavioural psychologist, with over 28 years’ experience in research on the relationship between conscious and non-conscious motivation. He has worked with some of the best academic minds (e.g., Alan Baddeley, Igor Aleksander, Andrew Mathews) in trying to understand human psychology. Having obtained a PhD in Neural Networks from Imperial College, London University, his first appointment was at the Medical Research Council’s Cognition & Brain Sciences Unit at Cambridge. He has established himself as an expert in consumer psychology with a particular focus on implicit reaction time testing.