Bring consumer neuroscience to your

digital marketing

At Split Second Research, we offer several market research services, tools and strategies to benefit your digital marketing campaign. Discover how each service can predict which digital communication route will be the most successful and why.

Targeted Marketing

Firstly, to make the most out of your digital marketing campaign and optimise its performance, you must get to know your customer. It is most recommended to use targeted marketing strategies based on customer segmentation.

At Split Second Research, we can assist you in identifying your customer segments and reveal your individual customer personas. Get to know who you are advertising for, exactly what they want explicitly and implicitly.

With this knowledge, you can effectively target your customers, boost engagement, and enhance your overall marketing performance. By correctly tailoring your marketing approach to specific groups, or “segments” of customers, you can increase the relevance of your marketing message and greatly improve customer engagement.

There is significant evidence to suggest that segmenting customers is crucial in digital and multi-channel marketing. Read our post The Importance of Customer Segmentation in Consumer Research for more detailed information.

The 5 Second Test

What do you need to succeed in today’s competitive digital landscape? Evidence shows that the first 5 seconds of an online video ad are the most important in capturing the attention of the audience and making a lasting impression.

Read more about the evidence behind this claim in our blog post – The First 5 Seconds of an Ad.

Split Second’s IMPULSE test is specifically designed to measure moment-by-moment responses to your ad, providing valuable insights into how your audience is engaging with your content.

By analysing the results of the IMPULSE test, we can identify which elements of your ad are most effective, and which may be hindering its success. This can include everything from the placement of key messages and calls-to-action, to the overall visual design and tone of your ad.

The IMPULSE test is an essential tool for any advertiser looking to optimise their ads and achieve maximum impact with their target audience. With Split Second, you can rest assured that you’re getting the insights you really need to succeed in today’s competitive digital landscape.

Optimising Your Email Communication

Email optimisation is an essential aspect of any successful digital marketing strategy. With Split Second’s assistance, you can take your CRM email campaigns to the next level by evaluating and improving various aspects of your emails.

There are several important factors of a successful email campaign to consider. One crucial element is the subject line. Your subject line should compel your audience to open that email. With Split Second’s help, you can test and analyse different subject lines to determine which ones resonate the best with your target audience.

Another factor is the tone of voice. We can help you test whether you should opt for a more professional tone or a more relaxed, friendly tone, for example. This can also aid in other areas of your brand messaging throughout your marketing campaigns.

Imagery can also play a significant role in the success of your email communication. With implicit testing, you can understand the associations your images evoke and determine which evoke the best, most relevant attributes or emotions.

Overall, optimising your email communication requires careful consideration of multiple elements, including subject lines, tone of voice, and imagery. By partnering with Split Second, together, we can uncover insights and deliver expertise to help improve these aspects of your marketing strategy to achieve better engagement and results.