Blog Archives

How do respondents feel after taking an implicit reaction time survey?

Leave a Comment / Blog / By Geraldine Trufil

We always like to finish a survey by asking respondents about their experience of its implicit elements. In our most recent survey, 80% thought the implicit element was “enjoyable” or “very enjoyable”. For many, they found the survey to be “innovative” and “different”, it was “not the usual kind of survey” and hence a “nice alternative” to traditional surveys. Some respondents even believed that “all surveys should be in this format”.

Getting insights from data – getting to the “why?”

Leave a Comment / Blog / By Geraldine Trufil

You may have read about the now famous story of Herman Miller’s Aeron office chair. He developed the chair through the cycle of development, market research, more development, more market research, and so on.

Price Promotions

Leave a Comment / Blog / By Geraldine Trufil

Dr Implicit gave a sprightly performance at the Shopper Brain Conference in Amsterdam recently. The focus was on how in-store promotions can often adversely affect a brand and which offers can promote volume and frequency.

Implicit Research in a Split Second with our IMPRESS Platform

Leave a Comment / Blog / By Geraldine Trufil

The IMPRESS platform is used for implicit research in creating implicit reaction time tests in market research and for other research areas too, such as voting preferences, and social attitudes like racial bias, gender bias, and so on. Online, objective and cost-effective, implicit tests capture immediate, and intuitive responses to brands, packaging, product claims, advertising evaluation, brand tracking, brand positioning, new product development, and a vast array of other marketing related outputs.

impulse moment by moment video ad market research testing iat

Analyse Videos with our IMPULSE Test

Leave a Comment / Blog / By Geraldine Trufil

Split Second Research’s IMPULSE test is an implicit test for analysing audio-visual content, such as TV adverts, radio adverts, movie trailers, programme excerpts, online videos, promotional videos, training videos, political speeches, and so on. It provides a moment-to-moment analysis of emotional reactions to the content. IMPULSE can read up to six different emotions during the same test.