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This category would feature blog posts written by our team of experts, covering various topics related to market research, business, and marketing.
Call for Submissions Shopper Brain Conference
The Shopper Brain Conference is an international event on neuromarketing and behavioral science in retail. It is well received by shopper marketers and consumer insights professionals around the globe. Due to happen in 2020, and now scheduled for 2021, this unique event will be in
AI & Market Research: From Neural Networks to Implicit Testing
As I have a background in neural networks (I completed my PhD at the Neural Systems Engineering Lab at Imperial College London), I have for some time known that neural networks could be used to make sense of consumer data and give rise to predictions and insights that have been so far unavailable.
How does an implicit reaction time test work?
The commercial test is itself based on the evaluative priming paradigm in academic research (e.g., Fazio, et al., 1986)1. The first phase of the test is to detect target emotion words as belonging to either one category (e.g., Happy) or another (e.g., Sad). On each trial in this first phase, the word appears and the respondent has to press one key for happy words and another key for sad words. This is a very easy task, and respondents can do this very quickly with few errors.
Price promotions: More than you bargained for?
Dr Eamon Fulcher, CEO & Co-founder, Split Second Research.
Everyone, so it seems, loves a bargain. But all bargains may not be equal. A price discount on a single item may be perceived differently from a unit offer, such as buy one get one free, and differently from a free gift with every purchase kind of offer. Just which kind of offer is best for a particular brand or market category is the subject of ongoing research from Split Second Research. Although offers can clearly push sales, the fear is that they will adversely affect perception of the brand, as the consumer comes to question aspects such as its quality, reliability, trustworthiness, premiumness, and other attributes.
The role of working memory in intentions to purchase: A case study on menu design
Of all the marketing decisions that
fast food restaurants face, the design of the menu is not often thought to be
the most important. Yet, the constraints on the design of a menu are numerous
and often pull in opposite directions. So, getting it right can be an enormous challenge.
in-cosmetics formulation summit
Dr Eamon Fulcher presented at the in-cosmetics formulation summit, London October 24, 2018
In its fourth year, the in-cosmetics Formulation Summit is an education-focused convention, that captures the strongest trends driving the industry.
Gemma Calvert interviewed on Money FM
What if your decisions to buy something are actually strongly influenced by unconscious biases? Our neuromarketing director Prof Gemma Calvert joins the Money FM studio to tell you more!
Split Second Team in Brazil
Geraldine, Thaigo, and Eamon taking in the views at the Shopper Brain Conference, Rio de Janeiro, Brazil, July 2018. Eamon gave a talk on the use of implicit reaction time testing and pricing, especially consumers’ perception of offers and promotions. Implicit reaction time tests can be used to understand the effect a promotional mechanism can …
Our Research for ITV Published
Our research for ITV revealed how positive younger viewers (Bright Young Things) are to adverts on view-on-demand TV. Ads were perceived as trusted, relevant, and high quality.