This category would feature blog posts written by our team of experts, covering various topics related to market research, business, and marketing.
Recently, we at Split Second Research undertook a tongue-in-cheek study, commissioned by Aldi, that delved into the phenomenon of beer-spilling during England football matches. The results? Both amusing and revealing, particularly for those interested in market research.
Danielle Blugrind, in an interview with Kadence International, gets it spot on when talking about reasons for doing market research.
We are delighted to announce that Geraldine Trufil, Chief Operating Officer and Co-Founder of Split Second Research (SSR), has been recognised as one of the Market Research Society’s (MRS) Research Heroes for 2024. Geraldine was nominated due to her exceptional work across numerous projects with Split Second Research with a particular focus on her client-first approach.
Whether developing a new product or launching a new marketing campaign, understanding your customers’ true attitudes is crucial to brand management. The main aim is to make predictions about consumers’ behaviour in the future. So, for example, if we wish to make a change to one of our products, we need to conduct research that will help us predict whether the change will bring about an increase sales, decrease sales, or make no difference to sales. However, it is important to choose the correct way to measure people’s thoughts, emotions, or gut-instincts towards your brand, depending on what you’d like to achieve.
There are five recognised ways to measure attitudes in market research.
The conversion journey is often overlooked when it comes to market research, yet it can provide valuable insights to improve your business.
Research can reveal how potential customers move through the conversion journey—from awareness to consideration, to decision-making and ultimately to taking action.
Split Second Research is proud to announce our collaboration with Trinity McQueen and The Queen’s Reading Room charity on pioneering neuroscientific research exploring the correlation between reading and wellbeing. Commissioned by the charity and endorsed by Queen Camilla herself, this study unveils a significant breakthrough: just five minutes of daily reading can yield health benefits …
Our Breakthrough Neuroscientific Research for The Queen’s Reading Room Read More »
The Science of Fulfilment – What Women Want Dr. Eamon Fulcher, Split Second Research’s CEO and Co-founder, discusses a recent study for The Female Lead in “What Women Want – White Paper by The Female Lead”. The study included creating a free online survey which aimed to understand what fulfilment means to women. “I recommended …
What Women Want – White Paper by The Female Lead – September 2023 Read More »
Our Split Second Research team had a fantastic time exhibiting at Herefordshire & Worcestershire Chamber of Commerce Business Expo earlier this month. At the expo, we had the pleasure of getting to know other brilliant businesses and exhibitors and made some fantastic connections. Our exhibit showcased our latest wearable EEG brainwave-testing headset that we used for our …
Exhibiting at Hereford and Worcestershire Chamber of Commerce Business Expo Read More »
Why Do People Buy? …And how can we capture that “why” as market researchers? Studies show that consumer behaviour is rooted more in the subconscious than we are led to believe. This makes it much more difficult for market researchers to conduct accurate research, as we can’t rely on simply asking questions explicitly. Through implicit …
Understanding Why People Buy Using Psychology-Based Market Research Methods Read More »
What is Implicit Gender Bias? Our brains love to categorise. Implicit bias is a natural result of our subconscious trying to make sense of a lifetime accumulation of categories, associations, and emotions. The inevitable result is a quite large array of seemingly instinctual, non-conscious biases in the way we think about the world and other …
How Implicit Association Tests Measure Gender Bias Read More »
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