This category would feature blog posts written by our team of experts, covering various topics related to market research, business, and marketing.
If you’re a brand manager, you may plan carefully, but a lot of how you work day to day probably comes down to habit and instinct. We’ve just launched a new quiz “What Kind of Brand Manager Are You?”. It’s for brand managers who want a clearer picture of how they tend to think, …
Well yes, as a matter of fact, everyone is There’s no shame in it. We’re all biased in some way or another, although understandably we’d prefer not to admit it. But we can’t really help it. It’s the way the brain works and is actually beyond our control. It’s not about being intolerant or prejudiced …
The idea of synthetic respondents in market research arises from a desire to simulate human responses using artificial intelligence. Instead of collecting data from real people, AI models trained on vast historical datasets of human behaviour, attitudes, and demographics generate “virtual” answers to survey questions. These systems promise faster turnaround times and drastically reduced costs. …
Market Research with Human and Synthetic Respondents Read More »
[image: Performance Marketing World] Are your consumers really telling you the truth …or just what they think you want to hear? In a new piece for Performance Marketing World, our CEO Dr. Eamon Fulcher explores the “Truth Gap” in market research. He explains how rapid, split-second responses can uncover deeper, more honest consumer insights than …
The Truth Gap in Market Research for Performance Marketing World Read More »
Split Second Research Turns 10! 🎉 A decade of innovation, resilience, and groundbreaking achievements! As we celebrate our 10th anniversary, we’re proud to share some of our biggest milestones in the last 12 months: Jellibean Our creative industry app is now available as a beta app – a game-changer for ideation, collaboration, and research. Thanks …
Recently, we at Split Second Research undertook a tongue-in-cheek study, commissioned by Aldi, that delved into the phenomenon of beer-spilling during England football matches. The results? Both amusing and revealing, particularly for those interested in market research.
Danielle Blugrind, in an interview with Kadence International, gets it spot on when talking about reasons for doing market research.
We are delighted to announce that Geraldine Trufil, Chief Operating Officer and Co-Founder of Split Second Research (SSR), has been recognised as one of the Market Research Society’s (MRS) Research Heroes for 2024. Geraldine was nominated due to her exceptional work across numerous projects with Split Second Research with a particular focus on her client-first approach.
Whether developing a new product or launching a new marketing campaign, understanding your customers’ true attitudes is crucial to brand management. The main aim is to make predictions about consumers’ behaviour in the future. So, for example, if we wish to make a change to one of our products, we need to conduct research that will help us predict whether the change will bring about an increase sales, decrease sales, or make no difference to sales. However, it is important to choose the correct way to measure people’s thoughts, emotions, or gut-instincts towards your brand, depending on what you’d like to achieve.
There are five recognised ways to measure attitudes in market research.
The conversion journey is often overlooked when it comes to market research, yet it can provide valuable insights to improve your business.
Research can reveal how potential customers move through the conversion journey—from awareness to consideration, to decision-making and ultimately to taking action.