Prof. Gemma Calvert
Professor Gemma Calvert, DPhil CPyschol FRSA Professor of Marketing, Nanyang Business School & Director for R&D, Institute on Asian Consumer Insight (ACI), NTU, Singapore, is a co-founder of Split Second Research. She is an internationally renowned neuroscientist and foremost pioneer of neuromarketing. An entrepreneur, academic and seasoned speaker, Gemma has published over 60 scientific papers on human brain function, including articles in Science and Nature. She has lived in Asia for most of her formative years and in the past 6 years, has been a Professor in Marketing focusing on Asian consumers in Singapore. Her research on the power of the subconscious brain has been widely covered in the international press and television media, including Time, Newsweek, The Economist, The Straits Times, CBS 60 Minutes, the BBC World Service, BBC3 Series on Secrets of the Superbrands, BBC Radio 4 and several worldwide documentaries on the brain in business.