AI & Market Research

From Neural Networks to Implicit Testing | Split Second Research

Our Academic Roots in Neural Networks

Long before AI became a mainstream topic, I was a protégé of Professor Igor Aleksander in the Neural System Lab at Imperial College, London University. This was during the same period when pioneers such as Geoffrey Hinton, Dave Rumelhart, and John Hopfield were making groundbreaking advances in machine learning and neural networks.

How AI Mirrors the Brain

Large Language Models (LLMs), neural networks, and implicit reaction time tests share a common foundation: associative learning.

AI-Driven Market Research Platform

At Split Second Research, we’ve created an AI platform that goes beyond traditional research. It enables us to:

Applications & Benefits
Our AI approach brings multiple advantages:

We are currently offering this service as part of our standard research offering. We have several interesting case studies which we have put together with a description of the AI app (with a brief introduction to neural networks). This six-page report can be obtained on request via the contact form.

You can request the report here via our contact form.

Great things can happen in a split-second

Fill out an enquiry form and start to see what we can do for your brand. Alternatively, please email Geraldine Trufil at info@splitsecondresearch.co.uk or call: +44 (0) seven eight seven 8 four double five 9 double four

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