Split Second Research recently teamed up with Edelman Intelligence to conduct a study on what the All American Family means for different sectors of American society. The findings are published here:
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Split Second Research | 10 Years of Innovation
Split Second Research Turns 10! 🎉 A decade of innovation, resilience, and groundbreaking achievements! As we celebrate our 10th anniversary, we’re proud to share some

The England Goals That Cost 5 Million Pints: A Market Research Study
Recently, we at Split Second Research undertook a tongue-in-cheek study, commissioned by Aldi, that delved into the phenomenon of beer-spilling during England football matches. The results? Both amusing and revealing, particularly for those interested in market research.

Why do market research?
Danielle Blugrind, in an interview with Kadence International, gets it spot on when talking about reasons for doing market research.