Our research for ITV revealed how positive younger viewers (Bright Young Things) are to adverts on view-on-demand TV. Ads were perceived as trusted, relevant, and high quality.
Download the pdf from itvmedia.co.uk
https://www.itvmedia.co.uk/index.php/download_file/force/5499/6527/
Dr Eamon Fulcher
Featured picture by Jens Kreuter @jenskreuter
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