Our Research for ITV Published

Our research for ITV revealed how positive younger viewers (Bright Young Things) are to adverts on view-on-demand TV. Ads were perceived as trusted, relevant, and high quality.

Download the pdf from itvmedia.co.uk

https://www.itvmedia.co.uk/index.php/download_file/force/5499/6527/

Dr Eamon Fulcher

Featured picture by Jens Kreuter @jenskreuter