How do respondents feel after taking an implicit reaction time survey?

We always like to finish a survey by asking respondents their experiences of the implicit elements of the survey. These are the themes that come from their responses.

1. Fun and engaging

“Fun to do”, “send me more”, “loved it”, “excellent”, “entertaining and friendly”, “a good experience”, “cool and enjoyable”, “interactive, “innovative”, “unique”, “a nice twist”, “like playing a game”, “aroused my curiosity”.

When respondents find a survey interesting and engaging, they are more likely to offer their true feelings.

2. Better than taditional surveys

“Not too wordy”, “less overwhelming and tiring”, “better than most surveys”, “better than multiple-choice questions”, “doesn’t beat about the bush”, “not too long”, “unlike open-ended questions, which are hard”.

Traditional surveys can be very lengthy and demanding, and hence less engaging.

3. I don’t understand how it works

“I didn’t understand the purpose”, “I don’t understand what it does”, “what was the point?”.

When respondents can’t work out exactly what you are asking, they have no incentive or opportunity to fake their responses.

4. It was quick

“It was very fast”, “not too long”, “reasonable length”, “easy to do”, “not difficult”, “short and sweet”, “more like this please”.

Implicit reaction time tests/surveys are quick and easy to do. This makes them easier to recruit respondents than lengthier, traditional surveys.

Update 18th Septemrber 2109

In our most recent survey, 80% thought the implicit element was enjoyable or very enjoyable.

For many, the survey was innovative and different, it was not the usual kind of survey and hence a ‘nice alternative’ and for some ‘all surveys should be in this format’.

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