About Us

SPLIT SECOND RESEARCH LIMITED is an international market research company founded in 2008 that specializes in digging deep into consumers’ subconscious minds.

Split Second Research is a market research company, specializing in neuromarketing and implicit reaction time testing. The company has experts in neuromarketing and one of the pioneers of neuromarketing is our own Prof Gemma Calvert. Split Second Research has experts in the implicit association test in market research – our Dr Eamon Fulcher has been researching implicit cognition for over 25 years. Our specialisms include implicit reaction time testing and psychobiological recording in market research and we have developed a large array of tools to measure consumers’ subconscious emotions and attitudes.

We use implicit reaction time tests to measure those difficult-to-get-at deep-seated feelings. These tools are grounded on solid psychological science and consumer research. We provide research services and automated tools for every stage of the product’s life cycle and touchpoints, such as new product development, logo development, packaging, product claims, advertising (TV, radio, and print), brand positioning, and brand tracking.

Implicit association tests in market research works by flashing words and images on the screen and asking respondents to react to specific words as quickly as possible. By measuring their reaction times we can get an understanding of their inner feelings, attitudes, and personal traits.

The psych0biological aspect of neuromarketing is also one of our specialisms and we can run biometric tests (electrodermal response, heart-rate, breathing rate, EEG, eye-glass eye tracking) at central locations. Biometric recordings can provide objective measures of emotional responses to products, adverts, packaging, services, and more. We offer an eye-tracking service in our battery of online tests, where respondents have webcams attached to their computers. This test is useful for identifying objects and features on products that grab attention and drive it to other parts of the packaging.

We run traditional surveys (self-report questionnaires and time-limited forced choice tests) alongside implicit surveys, so we can get a broader understanding of how people feel. Are they overstating some feelings and understating others about your brand? Are they overly influenced by other people when asked about your brand?

We outsource our programming and development to our partner company in the Philippines. This reduces our overheads and hence allows us to offer highly competitive pricing. Your implicit test could be up and running within hours of your enquiry and for as little as £500.

Please contact us via info@splitsecondresearch.co.uk or +44 (0) 7878455944

SPLIT SECOND RESEARCH LIMITED | Registered in England and Wales | Company No. 09455069 | VAT Number: GB 258728756 | Registered Office: 1 Aston Court, Bromsgrove Technology Park, Bromsgrove, Worcestershire, B60 3AL

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