In the wake of COVID-19, research in the field of cognitive neuroscience may provide some helpful pointers on how consumer behaviour will evolve. Neuroscience and psychological science is pointing the way towards longer term changes in consumer behaviour. As the world continues to adapt to a post-pandemic environment, recent experiencesRead More

Jornal da Globo, the largest commercial TV network in Brazil, reported on Split Second Research’s study on personal debt. The survey was conducted in partnership with Serasa on how people are coping financially during the pandemic. Using explicit and implicit measures, it focused on which bills people are prioritising. BelowRead More

A recent YouGov survey indicated that only about 1 in 10 Britons want to return to life as normal. Indeed, as virtually everyone has been affected by COVID-19 I think we are all aware by now that when the lockdown is over the new ‘normal’ will be very different toRead More

Business continuity during these unusual times With social distancing and community lock-down, face-to-face research is becoming near impossible to do. Online market research can be the perfect solution when focus groups or other central location testing methods are not possible. Yes, these are strange times, but they do not meanRead More

The Shopper Brain Conference is an international event on neuromarketing and behavioral science in retail. It is well received by shopper marketers and consumer insights professionals around the globe. Due to happen in 2020, and now scheduled for 2021, this unique event will be in Dublin. If you like to shareRead More

As I have a background in neural networks (I completed my PhD at the Neural Systems Engineering Lab at Imperial College London), I have for some time known that neural networks could be used to make sense of consumer data and give rise to predictions and insights that have beenRead More

Split Second Research, with Edelman Intelligence and Hewlett Packard, took two awards at the ARF David Ogilvy Awards, September 2019. We won GOLD in the category TECH & COMMUNICATIONS (beating Twitter and Samsung), and SILVER in the category DATA INNOVATION. The aim of the marketing campaign was to reinforce HP’sRead More

The commercial test is itself based on the evaluative priming paradigm in academic research (e.g., Fazio, et al., 1986)1. The first phase of the test is to detect target emotion words as belonging to either one category (e.g., Happy) or another (e.g., Sad).  On each trial in this first phase, the word appears and theRead More

Dr Eamon Fulcher, CEO & Co-founder, Split Second Research. Everyone, so it seems, loves a bargain. But all bargains may not be equal. A price discount on a single item may be perceived differently from a unit offer, such as buy one get one free, and differently from a freeRead More

Of all the marketing decisions that fast food restaurants face, the design of the menu is not often thought to be the most important. Yet, the constraints on the design of a menu are numerous and often pull in opposite directions. A menu has to (1) display the range of mealsRead More

Impress is our survey framework for all of our implicit market research tests. It can be used for: Brand Equity Brand Positioning Brand Tracking Advertising Evaluation TV adverts Radio adverts Print adverts Political speeches Marketing videos Websites Other marketing materials (e.g., out of home) Packaging New pack designs Comparing packagingRead More