Split Second Research recently teamed up with Edelman Intelligence to conduct a study on what the All American Family means for different sectors of American society. The findings are published here: All-American Family | HP ENVY Photo from HP, Inc.

Prof Gemma Calvert, co-founder of Split Second Research, gave an insightful and entertaining keynote talk at the World Neuromarketing Forum in Singapore, 2018. Hosted by the NMSBA, the conference focussed on current thinking and new developments in neuromarketing, bringing together providers and users in a highly interactive forum.   Split Second ResearchRead More

Our research for ITV revealed how positive younger viewers (Bright Young Things) are to adverts on view-on-demand TV. Ads were perceived as trusted, relevant, and high quality. Download the pdf from itvmedia.co.uk https://www.itvmedia.co.uk/index.php/download_file/force/5499/6527/   Featured picture by Jens Kreuter @jenskreuter

We always like to finish a survey by asking respondents their experiences of taking a test. These are the themes that come from their responses. 1. Fun and engaging “Fun to do”, “send me more”, “loved it”, “excellent”, “entertaining and friendly”, “a good experience”, “cool and enjoyable”, “interactive, “innovative”, “unique”, “aRead More

When you ask consumers about your products, make sure you are using the correct research method. You may have read about the now famous story of Herman Miller’s Aeron office chair. He developed the chair through the cycle of development, market research, more development, more market research, and so on.Read More

Split Second Research announces its new IMPRESS Platform for the creation and instant analysis of implicit reaction time tests. Ask us to create your test for you OR do it yourself – and get the results of your market research in 48 hours. The IMPRESS platform is used for creatingRead More

Dr Implicit gave a sprightly performance at the Shopper Brain Conference in Amsterdam recently. The focus was on how in-store promotions can often adversely affect a brand, especially in terms of how the brand is perceived. This can have a long-term effect on a brand’s health, especially its brand equity.Read More

Split Second Research’s IMPULSE test is an implicit test for analysing audio-visual content, such as TV adverts, radio adverts, movie trailers, programme excerpts, online videos, promotional videos, training videos, political speeches, and so on. It provides a moment-to-moment analysis of emotional reactions to the content. IMPULSE can read up toRead More

Dr. Eamon Fulcher presented at the American Chamber of Commerce in Singapore in May. The focus of his talk was on future developments in neuromarketing and new implicit reaction time techniques.

How it works This post also answers the related questions and issues that we are often asked: 10 reasons for using an implicit reaction time survey. 10 reasons for using an implicit association test (IAT) in consumer research. 10 reasons not to solely rely on a traditional survey. Traditional surveys don’tRead More

Use our Product Index of Engagement (PIE) to compute the power of your packaging. Find out how easy your packaging is to find on shelf. Find out whether it stands out from the crowd. Discover the effectiveness of each part of your product’s packaging in terms of grabbing attention and triggering aRead More

Impress is our survey framework for all of our implicit market research tests. It can be used for: Brand Equity Brand Positioning Brand Tracking Advertising Evaluation TV adverts Radio adverts Print adverts Political speeches Marketing videos Websites Other marketing materials (e.g., out of home) Packaging New pack designs Comparing packagingRead More

Now you can create your own implicit reaction time tests from the comfort of your office desk. No set-up fee! Free annual licence! Create your test within minutes, using our unique online interface: Upload images of the brands (packages, logos, and so on) you want to test and select your attributesRead More